ROXY hearts NY! (Video)

ROXY and our team riders took NY by storm! Sally Fitzbiggons, Rosy Hodge, Lisa Andersen, Kassia Meador, Kelia Moniz, Monyca Byrne-Wickey, and Torah Bright came to NY for the Quiksilver Pro 2011.

A lot of fun times were had! Between the ROXY Beach House, Surf Camp, packed athlete signings, the Quiksilver Pro NY opening ceremony, the premiere of The Art of Flight, Fashion’s Night Out and the super session charity face-off between Sally Fitzgibbons and Quiksilver’s Steph Gilmore, we had a BALL! See our pictures here!

History was made, and we were happy to be able to bring a little bit of our west-coast surf culture to the right coast. Thanks Long Beach, NY!! <3

Watch the video, for our little love letter to NY!

#roxysurfsNY  @roxy


Torah Bright Interviews Travis Rice @ The Art of Flight Premiere! (Video)

Travis Rice being interviewed by Torah Bright!

Travis Rice being interviewed by Torah Bright!

Friend of Roxy, Quiksilver rider Travis Rice, has a new snowboard movie due out September 2011. ‘The Art of Flight’ is a follow up from the producers of ‘That’s it, That’s All’ and features Travis Rice along with 8 of his snowboard buddies in a global trot from Jackson Hole, Alaska, Aspen, Patagonia and to British Columbia, to name a few. We asked (more like begged and pleaded) our brothers at Quiksilver to see if they could somehow help us get into this awesome premiere.

Apparently asking nicely worked for us, because we got our Roxy Team Riders into the premiere. Our very own snowboard queen Torah Bright, is a good friend of Travis. We armed her with a mic and sent her on the red carpet to interview T. Rice. Afterwards, we joined a very excited crowd in the Beacon Theater on Broadway, to watch this very-much buzzed about movie. One word: AMAZING.

Watch our video, as our ROXY Team Riders – who are in town for the Quiksilver Pro NY – get beautiful with Stila to walk down the red carpet for the Art of Flight premiere.

Keep up with us via #roxysurfsNY @roxy or LIKE our FACEBOOK for daily updates!


Athlete of the Day: Bruna Schmitz, Sports Illustrated Beach Babe

DOB: April 3, 1990

Hometown: Mayinhos, Parana Brazil

Stance: Goofy

Bruna was featured in the 2011 Swimsuit Issue of Sports Illustrated

Favorite Surfer: Jeremy Flores

Hobbies: Going to the movies and shopping

Last song played on Ipod: Man Down- Rihanna

Favorite Surf spot: All the beach breaks in France

Interesting talent (besides Surfing): Painting Nails

Biggest achievement: Making the top 17 on the Women’s World Tour for 2 years and learned how to speak French

Nickname: Bruninha

Current Facebook status: Mexico is soooo fun, so sunburned, so tired. So Happy

Most looking forward to in NY: Just watch the biggest event in history

Follow Bruna on Twitter: @schmitzbruninha


NEXT ROXY girl presented by Stila Casting Call Attracts Huge Crowd! (Video)

Fore MORE pix on Facebook, click here.

Last night we came out in support of  Fashion’s Night Out to our Roxy store in Soho.
The turn-out was amazing! Lines formed before we even opened our doors! Our guests got to mingle with our friends from Stila, Minx Nails, Seventeen, NEXT modeling agency, the Roxy athletes, and surf photographer Jim Russi.

Jim Russi was there to sign copies of his surf photography book Flying Through The Clouds, which also features many ROXY girls over the years.

Attendees were treated to Stila make-overs, get their nails did via Minx Nails and had the opportunity of a life-time: to get screened by NEXT models (one of the TOP agencies in the world!) for our casting call. As we are on our search for the “NEXT Roxy girl presented by Stila”, we asked applicants some tough (ok maybe not so tough) questions. Since the girls were there to become the NEXT face of Roxy we wanted to know, “What makes you a ROXY girl?”

To see their interesting answers and to check out our FNO festivities, watch the video. Are you in the video? Did you try out to be a Roxy girl?

Keep up with us via #roxysurfsNY @roxy or LIKE our FACEBOOK for daily updates!


Athlete of the Day: Torah Bright, Golden Girl


DOB: December 27, 1986

Hometown: Cooma, New South Whales, Australia

Current Residence: Salt Lake City, UT

Stance: Goofy

Torah Bright took home a gold medal in the 2010 Winter Olympics.

Favorite Snowboarder: (of course hubby Jake Welch) or Travis Rice

Hobbies: Surfing, go karting, watching movies with Jake

Last song played on Ipod: Something by Adele

Favorite Snow Spot: Hokaido Japan

Favorite Surf Spot: Costa Rica, Playa de Americas

Biggest Achievement: Olympic Gold Medal & Wedding Day

Nickname: T Bird

Most looking forward to in NY: Art of Flight Premiere, Watching the surf contest

Follow Torah on Twitter: @TorahBright


East Coast Beach Style with Monyca & Kelia! (Video)

We. Love. Beach. Clothes. Obvi!
If you couldn’t tell already, we live for the beach. The ocean, the waves, the feeling of sand in your hair and on your skin…we can’t get enough. Spending that much time at the beach requires us to look and feel good in our beach clothes & accessories.
It’s also made us a little bit of experts in the subject of beach fashions.
We sent our stylish Roxy team riders Kelia Moniz and newbie Roxy girl Monyca Byrne-Wickey out on the boardwalk of Long Beach, NY while we were at the Quiksilver Pro 2011 to see what the fashion is like. Watch below!


Friends of Roxy: Jim Russi Book & Athlete Signing

Born and raised on California Jim Russi, like many southern Californians, took to surfing at a young age, thus inspiring a lifetime obsession of surfing fueled by his creative talents in surf photography!

Residing in the north shore of Oahu, and traveling the world to snap some of the most imaginative pictures, Jim Russi has photographed for major magazines, advertising campaigns and continues to do great work for both Quiksilver and all of us at Roxy!

His new book “Flying Through the Clouds” is loaded with over 180 images that he has captured during adventures in the sand, water and sky.  

We’re so excited to celebrate his latest release with fellow Roxy team riders including: surf legend Lisa Andersen, Kassia Meador, Rosy Hodge, and Kelia Moniz who can be seen doing what they do best throughout his book now available on Amazon

Come visit Jim Russi during the Quiksilver Pro, NY and during Roxy’s Fashion’s Night Out!
 Roxy team Riders and Jim Russi will be signing his latest book!
 You don’t want to miss this!
Thursday, Sept. 8th ,12pm-1pm @ The Roxy Beach House

Thursday Sept. 8th, Roxy Fashion’s Night Out @ The Soho ROXY Store

Jim Russi signing with Roxy Athletes – 6pm – 7pm


Athlete of the Day: Kassia Meador, Pro Surfer & Artist

Hometown: Oceanside, CA

Stance: Goofy

Kassia currently deisgns her own line of wetsuits for Roxy

Favorite Surfer: Joel Tudor

Hobbies: Surfing, beach hangs, snapping rad pics, making rad stuff…

Last song played on Ipod: ‘Silently’ Blonde Redhead

Favorite Surf spot: Photo nerd

Interesting talent (besides Surfing): Sewing Bikinis

Biggest achievement: Life

Nickname: Kassi

Current Facebook status: Nothing on my facebook is ever current…hahaha

Most looking forward to in NY: Everything about the event and the surf and the energy!!! Its gunna be RAD!!!

Follow @Kassia on Twitter


Friends of Roxy: Teen Vogue brings Photobooth Fun!

Lights! Camera! Roxy!

Now that you’ve been beautified by Stila and Minx Nails, picked up your new cool sunnies that you personalized, and made your own braided & feathered DIY necklace, we think it’s time for a little photo sesh!

So please jump into our photobooth and give us your best pose!

We will provide daily Facebook album uploads, so check in here to find all the fun pix. Don’t forget to tag yourself!!


Find your photos:

Photobooth 9/4 pt. 1

Photobooth 9/4 pt. 2

Photobooth 9/5 pt. 1

Photobooth 9/5 pt. 2

Photobooth 9/8

Photobooth 9/9

Photobooth 9/10

Keep up with us via #roxysurfsNY @roxy or LIKE our FACEBOOK for daily updates!


9/9 & 9/10 ROXY’s NEXT Model Casting Call (Video)

We know you’ve dreamed about this very moment…

You’re laughing, you’re happy and you’re usually on a tropical beach location. There’s sand at your feet, it smells like the yummiest coconut sunscreen, and you’ve got your carefully styled messy summer hair. You look up and you are…posing for the cameras!! Yes, you’ve been dreaming about being a Roxy model.

Call it a little intuition on our end, but we’re about to make these dreams a reality.

We are searching for the NEXT ROXY Girl. Is it you?

Get the chance to travel and model in exotic locations.
We partnered with NEXT Models, which is known as one of the top modeling agencies in the world. Having offices in 4 different countries, years of experience, and a solid history of propelling talent into supermodel-dom, made them a great fit for us. Enough about this, come show us why you’re the NEXT ROXY girl!
ROXY Beach House at the Quiksilver Pro in Long Beach.

September 9 & 10, 1PM – 7PM. How to get here.

Keep up with us via #roxysurfsNY @roxy or LIKE our FACEBOOK for daily updates!