Jul
01

Try a Cruiser, Win a Cruiser


Try a Cruiser, Win a Cruiser

 

Roxy & Schwinn Bikes are coming together to make sure you cruise in style this summer.  The Roxy ‘Try A Cruiser, Win A Cruiser’ Instagram contest takes place the entire month of July and entering the contest is as easy as stopping by your local surf shop.

For all participating locations in the US & Canada Click Here. Contest ends July 31st, see official rules for more details.

For future updates on Roxy and Schwinn, fill out the form below:



Try a Cruiser, Win a Cruiser! For participating locations, check the ROXY Blog!

Jun
26

Katie McLean dares herself and takes her next adventure to El Salvador

Roxy's Katie McLean #LetTheSeaSetYouFree

A self proclaimed ‘connoisseur of right point breaks’, likely embedded in Katie McLean by her birthplace, Santa Barbara, Ca., had her eyeing El Salvador’s similar surf setup all her life. On June 1st (Katie’s birthday!) she fueled her constant wanderlust and finally made the journey to what the natives call Cuscatlán, The Land of Jewels.

early morning stretches for #ROXYOutdoorFitness ambassador Katie McLean in El Salvador

Our Roxy Let The Sea Set You Free winner struck gold, scoring the opening south swell of the summer. For two weeks, 4 boys, 4 girls, and I traveled between the pristine, tropical East of Las Flores and the ‘Wild West’ of La Libertad where the city sits right on the shore.

Katie surfed at the edge of a floral jungle resting on a sparkling black sand beach, trekked to the opening of an untouched valley covered with cows, barefooted through a city to surf an urchin-infested rocky point peeling off a cemetery, and boated to an empty barreling break up the immaculate coast.

#LetTheSeaSetYouFree winner Katie McLean's quiver collection in El Salvador

El Salvador’s air was hot, humid, and electric and the water was warmer than any pool. She basically lived in here Roxy bikinis and Roxy Outdoor Fitness shorts and sports bras. While traveling, I keep up my fitness routine by spending just 10 minutes a day doing pilates and yoga.

#ROXYOutdoorFitness ambassador Katie McLean loves trail running in El Salvador

As a huge fan of trail running, Katie reveled at the chance to run through the lush terrains of Central America. She ran through thundering downpours in a rainforest blooming with mangoes to waterfalls where they leapt off into cascading swimming pools.

#ROXYOutdoorFitness goes to El Salvador with adventurer and #LetTheSeaSetYouFree winner Katie McLean

An adventure wouldn’t be complete without seeing some sights, doing some shopping, and learning about the local culture. The group explored tiny town squares, never-ending tent markets, beachfront huts, and piers selling shrimp ceviche and buckets of fresh caught fish.

El Salvador adventures with Roxy's Katie McLean

Roxy's Katie McLean taes a daring adventure to El Salvador #DAREYOURSELF #LetTheSeaSetYouFree

Only 20 years out of a brutal civil war, a country plagued by poverty, gang violence, and drastic natural disasters, El Salvador’s history of danger kept Katie on my toes.

Katie McLean dares herself and immerses herself in El Salvador's rich culture #DAREYOURSELF

Katie’s heart was opened by the kindness of the country’s people; They were intrigued by visitors and excited to show their waves, way of life, and most importantly, Pupusas (El Salvador’s signature dish).

Katie McLean puts her own spin on the classic El Salvadorian dish, Pupusas! #LetTheSeaSetYouFree

Katie McLean ROXY #LetTheSeaSetYouFree

During the last lightning-filled nights and stormy days, Katie drew in her journal and helped a local artist paint a mural at AST Surf Hotel. Katie believes ‘Connecting and sharing your passions wherever you go is what makes travel memorable.’

Roxy's Katie McLean #LetTheSeaSetYouFree

In Katie’s words, “I dared myself to explore El Salvador’s untamed beauty, and was rewarded. I’ve returned home refreshed, inspired, and ready for my next adventure.” #DAREYOURSELF

 

 

 

Jun
20

Summer Rays for Day Bikini Sweepstakes

ROXY #SummerRaysForDays Bikini #sweepstakes

 

To celebrate International Surfing Day and to kick off the official start of Summer, Roxy is giving away a year’s supply of bikinis* to one lucky winner!  Now through Friday, July 26th, you can enter for a chance to win an endless summer supply of ROXY swim!  (24 swim pieces total).  Enter today at Roxy.com/sweepstakes.

*No purchase necessary to enter. Void where prohibited by law. Only residents of the U.S. or Canada that are 18 years of age or older are eligible to enter. 

GRAND PRIZE – $1,000 Gift Card
Jessica Dunn
Salt Lake City, UT

SECOND PRIZE – $100 Gift Card

Meghan Hartnett
Hawthorn Woods, Illinois

Pamela Myers
Everly, Iowa

Diane Evans
San Marcos, CA

Heather
Hartwell
San Clemente, CA

Natalie
Tedder
Bakersfield, CA

THIRD PRIZE – $50 Gift Card
Sara Close
Missoula, Montana

Jun
11

The 3rd annual Roxy Waikiki Classic comes to an end!

The 3rd Annual Roxy Waikiki Classic comes to an end!

Close to 200 girls came out to compete in the 3rd annual Roxy Waikiki Classic and since it’s origination, it has become the event all the young girls of Hawaii wait for in grand anticipation. It’s a favorite weekend amongst the girls who relish the opportunity to surf with friends, meet surfing idols like Lisa Andersen, Kelia Moniz, Rosy Hodge and Bruna Schmitz and just surf the fun waves of Waikiki.

While conditions we small with the south swell already fading from earlier in the week, girls still managed to showcase their skills throughout this weekend’s contest. The girls who took the podium for the awards ceremony were greeted on stage by host and professional surfer Rosy Hodge, along 4x World Surfing Champion Lisa Andersen. We have to admit, it’s not a bad reception to receive an award by surfing’s elite. Wouldn’t you agree?

Between surf breaks, the girls took to the beach where the Roxy staff loved hanging with all the competitors and their families. Girls lined the beach for poster signings, got their hair sun and saltwater ready at the Paul Mitchell tent, and kept their skin protected at the Sun Bum tent. There was never a dull moment beachside or in the water and we were lucky to enjoy beautiful sunny weather both days!

Surfing has come a long way and this event gives girls the opportunity to show how far the sport has advanced here in Hawaii. The smiles on all the girls’ faces are what make us truly realize how special the Roxy life is for these young surfer girls.

Don’t forget to check out some pictures from Day 1 and Day 2 of the Roxy Waikiki Classic and see the full list of results below.

RESULTS:

(more…)

Jun
09

DAY 1: Sunny Days and Waves at the Roxy Waikiki Classic

Roxy #WaikikiClassic

The first day of the Roxy Waikiki Classic kicked off to a fantastic start with the sun shinning bright over Queens Beach and steady waves for all those competing. Whether you were on the beach getting your hair braided at the Paul Mitchell tent, lathering up in Sun Bum’s moisturizing sunscreen lotion, or trying your chances at the spin the wheel for your own Roxy ‘I love Surfer Boys’, ‘Totally Beachin’ and ‘Stoked’ tanks, there was plenty of fun in and out of the water throughout the day. We were even lucky enough to have our friend Rebekah ofGoldfish Kiss out on the beach creating one of a kind eco-friendly beach bags.

In between heats, girls of all ages lined up for a chance to meet iconic Roxy athletes like Waikiki native and ASP World Longboard Champ Kelia Moniz, four-time World Champ Lisa Andersen, Rosy Hodge, and Bruna Schmitz.

Stay tuned for all the contest results which will be announced today. In the meantime, check out a few great pictures we snapped today at the event. We’ll see you under the sun!

 

Jun
08

THE Roxy WAIKIKI CLASSIC KICKS OFF TODAY!

The Roxy #WaikikiClassic

The 3rd annual Roxy Waikiki Classic has officially begun! Check back for updates to the schedule, event happenings, and all things Roxy!

Tag your pictures using @Roxy and #WaikikiClassic 

The Roxy #WaikikiClassic

The Roxy #WaikikiClassic The Roxy #WaikikiClassic

Jun
05

ROXY Waikiki Classic: Rebekah Steen of Goldfish Kiss joins us at the Waikiki Classic! Come DIY with her Saturday June 8th!

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

Leave it to Rebekah Steen of Goldfish Kiss to come up with the most clever DIY beach bagging fun for the upcoming Roxy Waikiki Classic.

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

This Saturday, June 8th, Rebekah will be DIY’ing on the beach with lucky spin-the-wheel winners  and creating one-of-a-kind Roxy beach bags with eco-friendly totes, bikini fabric, braided ropes, cowrie shells and so much more!

We’re beyond excited to be celebrating surf and sunshine with our good friend Rebekah and can’t wait to see you there!

If you can’t make it to the 3rd annual #WaikikiClassic, don’t worry, we’ll be sharing a complete DIY breakdown after the event right here on the Roxy blog. In the meantime, enjoy Rebekah’s pics and get a little beach-ready outfit inspiration from Rebekah seen here wearing the On The Horizon Reversible Crossover Bikini, On the Horizon Reversible Itsy Bitsy Bottoms, and The Nineties Baby Crop Tee.

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf
Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

 

Jun
03

ROXY Waikiki Classic: Complete your Summer Beach look with Rebekah Steen of Goldfish Kiss!

Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

Get your Sarong on with Rebekah Steen of Goldfish Kiss and complete your Summer beach look!

 Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

We mentioned last week that one of our favorite bloggers and ultimate bikini babe Rebekah Steen was joining us for the Roxy Waikiki Classic, but we didn’t mention she’ll be hanging with us all week long! Best part is…you’re invited to join the magic at 3 different locations…and even better part…we’ve got more surprises to announce all week LONG!

Join Roxy and Rebekah this week to create your own tie dyed beach wrap! Plus, receive a Roxy beach tote and hat with any $40 purchase.  We will be at these retailers this week – hope to see you there!

Wednesday, June 5th
Event time: 12pm-2pm
BRC North Shore
66-250 Kamehameha Hwy
Haleiwa, HI 96712

Thursday, June 6th
Event time: 2pm-4pm
Quiksilver Boardriders – Ward Warehouse
1050 Ala Moana Blvd #1550
Honolulu, HI 96814

Friday, June 7th
Event time: 12pm-2pm
HIC Waikiki
298 Beachwalk Ave,
Honolulu, HI 96815

Get inspired by Rebekah’s ultimate beach looks. Seen here wearing the Tropic Paradise U shaped bikini along with the On the Horizon Reversible Crossover Tri Bikini with our NEW Itsy Bitsy bottoms! Oh, and the Nineties Baby Crop Tee which totally speaks for itself!

 Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

sarong2Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassicRebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

 

May
22

Just in Time for SUMMER! Enter our PIN TO WIN: SUN.SAND.SALT READY!

Roxy Pin To Win! SUN.SAND.SALT ready!

Let’s get SUN.SAND.SALT READY for Summer on Pinterest!

1 Lucky winner will receive a Schwinn Beach Cruiser along with a Roxy prize pack valued at $500. Plus, 3 other lucky winners will score $150 prize packs! All entries are due by June 5th!

What are you waiting for? Click here for the steps to get your started and for the official sign up and rules. Happy Pinning!

Congratulations to the winners!

  1. Mackensie B. -Boulder ,CO
  2. Amanda T.-Lafayette, NJ
  3. Mikayla M.- Pittsford, NY
  4. Anna S.- Rupert, ID (Grand Prize Winner)
May
02

The 50 #DAREYOURSELF finalists from around the world announced!

ROXY #DAREYOURSELFMeet the 50 global #DAREYOURSELF finalists from around the world on Facebook. These girls are one step closer to winning a life-changing adventure + $5000 USD.

Join us in congratulating these girls & all the daring girls who entered!
View them all here & get ready to vote May 31st!

#DAREYOURSELF