DAY 1: Sunny Days and Waves at the Roxy Waikiki Classic

Roxy #WaikikiClassic

The first day of the Roxy Waikiki Classic kicked off to a fantastic start with the sun shinning bright over Queens Beach and steady waves for all those competing. Whether you were on the beach getting your hair braided at the Paul Mitchell tent, lathering up in Sun Bum’s moisturizing sunscreen lotion, or trying your chances at the spin the wheel for your own Roxy ‘I love Surfer Boys’, ‘Totally Beachin’ and ‘Stoked’ tanks, there was plenty of fun in and out of the water throughout the day. We were even lucky enough to have our friend Rebekah ofGoldfish Kiss out on the beach creating one of a kind eco-friendly beach bags.

In between heats, girls of all ages lined up for a chance to meet iconic Roxy athletes like Waikiki native and ASP World Longboard Champ Kelia Moniz, four-time World Champ Lisa Andersen, Rosy Hodge, and Bruna Schmitz.

Stay tuned for all the contest results which will be announced today. In the meantime, check out a few great pictures we snapped today at the event. We’ll see you under the sun!




The Roxy #WaikikiClassic

The 3rd annual Roxy Waikiki Classic has officially begun! Check back for updates to the schedule, event happenings, and all things Roxy!

Tag your pictures using @Roxy and #WaikikiClassic 

The Roxy #WaikikiClassic

The Roxy #WaikikiClassic The Roxy #WaikikiClassic


ROXY Waikiki Classic: Rebekah Steen of Goldfish Kiss joins us at the Waikiki Classic! Come DIY with her Saturday June 8th!

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

Leave it to Rebekah Steen of Goldfish Kiss to come up with the most clever DIY beach bagging fun for the upcoming Roxy Waikiki Classic.

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

This Saturday, June 8th, Rebekah will be DIY’ing on the beach with lucky spin-the-wheel winners  and creating one-of-a-kind Roxy beach bags with eco-friendly totes, bikini fabric, braided ropes, cowrie shells and so much more!

We’re beyond excited to be celebrating surf and sunshine with our good friend Rebekah and can’t wait to see you there!

If you can’t make it to the 3rd annual #WaikikiClassic, don’t worry, we’ll be sharing a complete DIY breakdown after the event right here on the Roxy blog. In the meantime, enjoy Rebekah’s pics and get a little beach-ready outfit inspiration from Rebekah seen here wearing the On The Horizon Reversible Crossover Bikini, On the Horizon Reversible Itsy Bitsy Bottoms, and The Nineties Baby Crop Tee.

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf
Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf



ROXY Waikiki Classic: Complete your Summer Beach look with Rebekah Steen of Goldfish Kiss!

Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

Get your Sarong on with Rebekah Steen of Goldfish Kiss and complete your Summer beach look!

 Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

We mentioned last week that one of our favorite bloggers and ultimate bikini babe Rebekah Steen was joining us for the Roxy Waikiki Classic, but we didn’t mention she’ll be hanging with us all week long! Best part is…you’re invited to join the magic at 3 different locations…and even better part…we’ve got more surprises to announce all week LONG!

Join Roxy and Rebekah this week to create your own tie dyed beach wrap! Plus, receive a Roxy beach tote and hat with any $40 purchase.  We will be at these retailers this week – hope to see you there!

Wednesday, June 5th
Event time: 12pm-2pm
BRC North Shore
66-250 Kamehameha Hwy
Haleiwa, HI 96712

Thursday, June 6th
Event time: 2pm-4pm
Quiksilver Boardriders – Ward Warehouse
1050 Ala Moana Blvd #1550
Honolulu, HI 96814

Friday, June 7th
Event time: 12pm-2pm
HIC Waikiki
298 Beachwalk Ave,
Honolulu, HI 96815

Get inspired by Rebekah’s ultimate beach looks. Seen here wearing the Tropic Paradise U shaped bikini along with the On the Horizon Reversible Crossover Tri Bikini with our NEW Itsy Bitsy bottoms! Oh, and the Nineties Baby Crop Tee which totally speaks for itself!

 Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

sarong2Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassicRebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic



Just in Time for SUMMER! Enter our PIN TO WIN: SUN.SAND.SALT READY!

Roxy Pin To Win! SUN.SAND.SALT ready!

Let’s get SUN.SAND.SALT READY for Summer on Pinterest!

1 Lucky winner will receive a Schwinn Beach Cruiser along with a Roxy prize pack valued at $500. Plus, 3 other lucky winners will score $150 prize packs! All entries are due by June 5th!

What are you waiting for? Click here for the steps to get your started and for the official sign up and rules. Happy Pinning!

Congratulations to the winners!

  1. Mackensie B. -Boulder ,CO
  2. Amanda T.-Lafayette, NJ
  3. Mikayla M.- Pittsford, NY
  4. Anna S.- Rupert, ID (Grand Prize Winner)

The 50 #DAREYOURSELF finalists from around the world announced!

ROXY #DAREYOURSELFMeet the 50 global #DAREYOURSELF finalists from around the world on Facebook. These girls are one step closer to winning a life-changing adventure + $5000 USD.

Join us in congratulating these girls & all the daring girls who entered!
View them all here & get ready to vote May 31st!




DVF loves ROXY in store Surfboard giveaway! Find a location near you!

#DVFlovesROXY Sweepstakes


We’re giving away a limited edition DVF loves ROXY surfboard at a Roxy store near you!

Visit the following Roxy locations until May 5th to enter for a chance to win an exclusive DVF loves ROXY limited edition surfboard!**

Participating ROXY Stores: 

740 Collins Ave, Miami Beach, FL 33139

2435 Kaanapali Parkway, Lahaina, HI 96761

1570 South Disneyland Drive, Anaheim, CA 92802

519 Broadway, New York, NY 10012

2181 Kalakaua Ave, Honolulu, HI 96815

**Limit one entry per person.  Raffle will be drawn on or around May 10, 2013 and winner will be required to accept delivery of the prize at the retail store location where the winner’s entry was submitted.

See Official Rules in store for more details.


2013 Waikiki Classic is back for its 3rd year!

Roxy Waikiki Classic!

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBumJamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

Mark your calendars & see you at the beach June 8-9th!






Let The Sea Set You Free finalist Ishita Malaviya films Beyond The Surface

ROXY Let The Sea Set You Free Finalist Ishita with her Roxy surfboard in India

Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.

Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.

Ishita Malaviya

We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.

Ishita_8 Ishita_9 Ishita_6 Ishita_5 Ishita_4 Ishita_2

Photo credit: Crystal Thornburg-Homcy 



Roxy Ride Days: 1st ever Mammoth Mountain stop


This past weekend Mammoth Mountain, California was host to the first ever Roxy Ride Days stop in the good ol’ U.S.A. For the past few winters our friends to the North have been operating the Roxy Ride Days series to sold-out crowds all across Canada, so it was about time we brought the camp to American snow. Female shredders from all over California and points beyond flocked to Mammoth for the chance to progress their skills alongside Roxy pro riders and an expert all-girl coach staff in a fun & supportive environment. Our pro snowboard team happily took time out of their busy schedules to join in the fun, including backcountry pow(d)erhouse Robin Van Gyn, Transworld Magazine’s Rookie of the Year winner Corinne Pasela, and Roxy legend Erin Comstock.



After a tasty breakfast and a yoga stretch session the girls broke off into groups and headed up the lifts. The sun shined down on the riders all day as they pushed one another in the soft forgiving snow. While cruising around having fun in the sun, the girls also had the opportunity to sneak-a-peak and demo the future 2013/14 Roxy snowboard line.

In the afternoon everyone participated in games of R-O-X-Y (just like the game H-O-R-S-E), stepping it up on boxes and jumps of various sizes. The winning last-girls-standing included Patty Ho (Beginner Jib Group), Patricia Kent (Intermediate Jib Group), Cassidy Campbell (Intermediate Jump Group), Kaleah Driscoll (Advanced Jib Group) and Janice Spiteri (Advanced Jump Group). The girls rode until the lifts shut down and then gathered at the Roxy base for tunes, hot chocolate, Roxy pro poster signing, and a ton of prize giveaways. Nora Carlsson went home a happy camper as the lucky winner of a Roxy XOXO snowboard and binding combo. Shout out to our friends at Paul Mitchell who helped make the day extra awesome and hooked up the attendees with loads of Paul Mitchell hair products.

All in all the day was a huge success and everyone went home with huge smiles on their faces. If you missed the Roxy Ride Days this year, be sure to join the fun and come ride with us next winter!


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