Join our ROXY Spring PIN PARTY!

Fill out this form, follow us, and start pinning from our PIN PARTY: DARE YOURSELF pinterest board! Don’t forget to shop our Spring catalog and our global Roxy #DAREYOURSELF contest and enter for a chance to WIN an epic adventure with 4 other daring girls from around the world and the Roxy athletes.

This winter is your time to shine! Roxy has teamed up with Yobeat magazine and High Cascade Snowboard Camp to bring you the 3rd annual Shooting Star Online Video Contest. Submit your snowboard footage for the chance to win loads of Roxy prizes and an expense paid trip to attend High Cascade Snowboard Camp and ride with the Roxy team. Enter as an A-Lister or a Local Celebrity– you decide. Best tricks will be awarded with Roxy product every week– even if you only have one clip, we want to see it! Entry is free. The first 30 entries receive complimentary Roxy tee & beanie. Contest runs February 4- 28th. Grand Prizes awarded March 5th
Enter now & follow the action at the Shooting Star Facebook app.

Enter now and shoot yourself to stardom like Corinne Pasela, the 2011 Shooting Star champ who is now on the Roxy pro team was just awarded Transworld Snowboarding Magazine’s prestigious title Rookie of the Year!

Roxy Shooting Star 2012 from YoBeat on Vimeo.

The Roxy Ride Days kicked off in Blue Mountain, Ontario with a sold out event. The event was capped at 60 riders to ensure a comfortable coach-to-camper ratio. Demo boards were out, music was turned up and the Women’s Snowboard Federation (WSF) and Roxy team riders ensured everyone was progressing.

Roxy team rider Samm Denena was there to push the campers, and rounding out the day was a special guest appearance by Erin Comstock who recently celebrated 10 years with the Roxy team. Girls were lined up for half an hour to get an autograph, but what made Erin even more legendary is that she flew from the west coast on a red eye, drove right to the mountain and coached all day, then immediately flew to another snowboard trip. What a pro!

The day was also special day as it marked the 1 year anniversary of team rider Sarah Burke’s passing. Blue Mountain was her old stomping grounds (with Midland, the town where she grew up, not far away) it seemed most fitting that there would be such a large group of girls on snow, progressing, laughing and supporting each other #CelebrateSarah

Congratulations to Dayna Pinkey (Jump Jam Winner), Logan Sager, Bailey McDonald and Cali Sossia (Jib Jam, Small, Medium and Large Feature Winners).

For future Roxy Ride Days registration and dates, please click here. Next stop is at Mont Avila on February 23rd!

(more…)

The Roxy snow team heads to snowy, picturesque Aspen, Colorado this week to compete in the Winter X Games. Dara Howell will test her skills on the Skiing Slopestyle event and Brita Sigourney will take on the Skiing Superpipe event. In the Snowboard Superpipe, Torah Bright will seek to upset the reigning X Games champ, and over on the slopestyle course snowboarders Kjersti Buaas and Aimee Fuller will try for their chance at gold. Be sure to watch it all go down.

Follow @Roxy on Instagram and Twitter for updates all weekend. In addition, Aimee Fuller will be taking over Foam Magazine’s Instagram account which you won’t want to miss – Follow them at @foammag

FRIDAY
Women’s Ski Superpipe Final 8:30-10:00PM EST – Watch it live at ESPN, ESPN3D & XCAST
SATURDAY
Women’s Snowboard Slopestyle Final 4:00-6:00PM EST – Watch it live at ABC, ESPN3D & XCAST
Women’s Snowboard Superpipe Final 9:00-11:00PM EST – Watch it live at ESPN, ESPN3D & XCAST
SUNDAY
Women’s Ski Slopestyle Final 2:00-6:00PM EST – Watch it live at ESPN, ESPN3D & XCAST

If the launch of ROXY Outdoor Fitness wasn’t enough, we’re turning things up a notch by kicking off our ROXY Outdoor Fitness Pin-To-Win Contest…the best part? You’re invited!

Pin your Ultimate Outdoor Fitness Adventure for a chance to WIN a $1000 USD Outdoor Fitness Prize pack and $1000 USD cash prize to start living your Roxy Outdoor Fitness Adventure.

To get started, CLICK HERE and you will be prompted to complete a short form, create your own ‘My Outdoor Adventure’ board and start re-pinning at least 5 images from our ‘Pin-To-Win: ROXY Outdoor Fitness’ board to YOUR new board! Yep, it’s that easy!

The winner with the BEST ‘My Outdoor Adventure’ board will be selected by two athletes, Rosy Hodge and Gillian Gibree…happy pinning

Remember you have until February 13^th to show us your Ultimate Outdoor Adventure!

This past weekend kicked off the contest road to the 2014 Winter Olympics in Sochi, Russia with the World Cup/Grand Prix at Copper Mountain, and Roxy girls came out with guns blazing, earning gold, silver and bronze medals in various events.
Torah Bright is back on top! With smooth big airs and stylish technical tricks Torah nabbed her first Gold medal halfpipe finish since her 2010 Olympic win.
Kjersti Buaas used her veteran know-how to navigate the slopestyle course in blustery conditions and took home the silver medal.


Our newest team members, skiers Dara Howell and Brita Sigourney both rode their way to the top of the podium. Dara’s massive spins earned her a 2nd place finish in the Women’s Skiing Slopestyle, while Brita’s skills in the pipe earned her a 3rd place finish in Women’s Skiing Halfpipe.

Congrats to all of the team, you continually inspire and impress us. Best of luck on the contest road ahead, we’ll be behind you all the way!

We set off to the beautiful island of Oahu to meet up with Roxy Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine & Madison Setiawan for their second life-changing adventure.

Day 1 Recap: In day 1 of their adventure, Roxy team riders Kelia Moniz, Bruna Schmitz and Monyca Byrne-Wickey greeted Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine and Madison Setiawan on the beaches of Waikiki with a traditional Hawaiian welcome, followed by special VIP movie screening of “The Hawaiian: The Legend of Eddie Aikau”.

Day 2 Recap: With sunscreen and bikinis in tow the 3 winners went down to the sandy beaches of Waikiki to soak up some sun, SUP and do a little shopping. Can you guess what they stocked up on? Bikinis—an essential for their Hawaiian Island excursions!

Day 3 Recap: After a late-night arrival into the North Shore, the girls surfed Chuns Reef, enjoyed a delicious Acai Bowl prepared by Katie McLean and took part in the Eddie Aikau Opening Ceremony at Waimea Bay.

Day 4 Recap: On day 4 of their Hawaiian island adventures, the 3 winners and Roxy team headed to the Eastside of the North Shore where they were greeted by an outrigger canoe fully equipped with SUPs and a poke bowl lunch.

Day 5 Recap: On day 5, the Let The Sea Set You Free winners meet up with the Lisa Andersen Champ Camp crew with 4x World Champion Lisa Andersen and Roxy team rider Rosy Hodge. In between sessions Katie McLean lead the camp with a yoga lesson followed by a delicious Hawaiian BBQ lunch and ukulele session.

Day 6 Recap: From pastry tasting, jewelry making and sunset surfing…day 6 was filled with nothing short of an adventure. The day began with a trip to Ted’s bakery where the 3 winners enjoyed some of Hawaii’s best baked treats. After a delicious morning treat the group headed to Pipeline to meet up with Mia Russi of “Washed Up Jewelry” to make their own beach-inspired jewelry.

Day 7 Recap: Cloudy skies & choppy waters didn’t stop the Let The Sea Set You Free winners and Roxy team riders from setting out on an adventure on their last day in Oahu. They ended the day with a sunset surf—the perfect last night on the North Shore.

Happy first day of Winter! Here are some kitsy DIY ornaments that we love make with friends for our tree. We made ours using treasures we found in the snow and our photo shoot in Tahiti…a collection of things that tell the story of our Roxy adventures in a unique way!

What You Need:
Empty glass ornament from a craft store
A cork
Sand or fake snow (otherwise it will melt like Frosty!)
Beach combing finds: sea urchins, coral, driftwood, sea glass, dried moss
OR
Winter wonders: acorns, holly balls, pine needles, cinnamon stick
Jute string
Baker’s twine
A piece of white paper for your message!

Easy How-To:

1. Pour sand or fake snow into the glass ornament to desired amount using a funnel or by rolling a sheet of paper into a funnel
2. Gently drop in your collection of memorable find into the ornament (make sure they are small or they won’t fit through the stem)
3. Write a ‘message in a bottle’ about a trip our journey from that year or a sentimental thought to a friend to read now or years from now!
4. Roll the note and tie gently with bakers twine
5. Use the cork to seal your ornament!
6. Create a tag for your ornaments to remember the year you made it & Viola! The perfect gift for family or friends!
7. Hang it on a tree or use it as globe for display!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter

Brr! It’s cold out there! Learn how to layer, without looking like a bulky snowman in our latest Roxy Style Spy video!

Here’s our 3 Easy ways to rock the layered look this Winter. Our first style tip to create the ultimate layered look this Holiday season is mixing up things that and picking pieces that can work double-duty in a completely different look! Mix things that are hard, soft and frilly. Take Kelia’s outfit in this short Style Spy video as an example; she mixes an adorable geometric dress like the Love Seeker Dress (frilly), with the Spirits Up Jacket (hard), and a finishes it off with the Flurry scarf in cream (soft, both in color and touch!). Now imagine how these pieces can uniquely be incorporated into a super girly look or a biker chic ensemble!

Our next tip is simple, don’t be afraid to play with patterns and bold colors. Adorable kitschy prints like the heart print in the Highlands Dress and the Skinny Slide Jeans with the golden bird print are fun conversation starters and offer a unique spin on a classic look. Match them with a bold jacket that really makes a statement.

Our third style tip is embrace the color grey. This color is fantastic because it is neutral and adds great dimension to an outfit.

Holiday break is fast approaching, and we can’t wait to pack a bag and head to the mountains for warm-hearted adventures with friends and family. We caught up with our snow team riders to see which mountains are their favorites to visit around the holiday time. What’s yours?

Corinne Pasela says “So my favorite holiday resort is Peek’n Peak, nestled up in Findley Lake, NY. My personal connection to the place comes from learning to ski there early on in life. It was a mellow day trip from Ohio, perfect for our family trips. The main lodge, and all it’s retro greatness, is perfect for a place to warm up during the day or chill for the night. They boast a few terrain parks, some bumps and jumps, but the real fun happens through the trees across their 27 slopes (mellow enough to entertain all skill levels). Plus, the snow is always good! In a nutshell, Peek’n Peak is the best place to ride around my neck of the woods for the holidays because it’s family friendly, easy on the wallet, has good snow, short lift lines, and that good ol’ ma and pa feel. Hip hip for winter!”

Robin Van Gyn is “biased to B.C., but Whistler is like no where else during the Holidays. The village is lit up and the snow droops from all the trees, its a winter wonderland.”

Ty Walker says “My favorite place to ride in the holiday season is Breckenridge in Colorado because the town is so pretty and it looks like something out of a Christmas book, But for the actual holiday I always go home to Stowe, Vermont to spend time with my family.” The newest member of our Amateur team, Jordie Karlinski, also loves Colorado, but she prefers Snowmass resort in Aspen, “during the holidays my whole family is in town and its a great mountain to either ride with my dad and brother or take a hike with with my mom and sister. Friends I grew up with are in town as well, so it’s nice to be able to ride with them.”

Erin Comstock and Torah Bright head to Park City Mountain Resort in Utah because as Torah says, “They have it all… parks, pipes and great terrain! My favorite memories are during the holiday with a group of friends just lapping the mountain on a blue bird day. I Ride Park City!”