Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

POP2

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Jul
17

Roxy Outdoor Fitness Pin To Win! Fall for Adventure & enter for a chance to WIN your ultimate Outdoor Adventure

#ROXYOutdoorFitness Pin To Win!

We’re ‘Falling For Adventure’ with the launch of the latest Roxy Outdoor Fitness collection! Have you seen it?! Start browsing!

So here’s the deal, we want to see how you’re ‘Falling For Adventure’! From July 16th – August 6th, pin and re-pin your favorite outdoor fitness adventure pics using our PIN-TO-WIN board as inspiration. What would you wear on this adventure, where would you go…have fun with it!

2 Grand Prize Winners will receive $1000 USD towards your Fall Outdoor Fitness Adventure and the ultimate Roxy Outdoor Fitness prize pack!

To begin, CLICK HERE and fill out the form, and start pinning! May the best boards win!

Jul
12

Roxy Waikiki Classic! Make your own Beach Bag at home with Rebekah Steen of Goldfish Kiss

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

When it comes to beach bags, we can’t help but love them more when they’ve got a little bit of your own personality to them.  Enter Rebekah Steen of Goldfish Kiss.  She joined us at the Roxy Waikiki Classic and got a bit crafty on the beach.  The best part?  Anyone can do this!  Enjoy the latest Roxy Style Spy featuring Rebekah who shows us all how to make your own eco-friendly beach bag this summer!  #DAREYOURSELF to DIY!

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

Jul
02

Introducing the Roxy Montauk Classic August 3rd – August 4th!

Join us for the #ROXYMontaukClassic

New this year! The Roxy Montauk Classic lands at Ditch Plains, Saturday August 3rd and Sunday August 4th. Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions along with Roxy team riders, including: World Longboard Champion Kelia Moniz; artist, pro surfer and Roxy wetsuit designer Kassia Meador; and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach.

Giveaways, fun games and athlete signings will take place during the day on both Saturday and Sunday along with amazing surf action that only legendary Ditch Plains can provide! Roxy will be spinning the wheel to raffle off free custom tank tops, Sunbum sunscreen products and Paul Mitchell prizes! Also, Paul Mitchell stylists will be on site to create custom beachy hairstyles throughout the weekend (braids or waves anyone?)! Register online here for a chance to surf and compete in this inaugural New York event!

For a look back at the recent Roxy Waikiki Classic at Queens Beach click here.

 

Jul
01

Try a Cruiser, Win a Cruiser


Try a Cruiser, Win a Cruiser

 

Roxy & Schwinn Bikes are coming together to make sure you cruise in style this summer.  The Roxy ‘Try A Cruiser, Win A Cruiser’ Instagram contest takes place the entire month of July and entering the contest is as easy as stopping by your local surf shop.

For all participating locations in the US & Canada Click Here. Contest ends July 31st, see official rules for more details.

For future updates on Roxy and Schwinn, fill out the form below:



Try a Cruiser, Win a Cruiser! For participating locations, check the ROXY Blog!

Jun
26

Katie McLean dares herself and takes her next adventure to El Salvador

Roxy's Katie McLean #LetTheSeaSetYouFree

A self proclaimed ‘connoisseur of right point breaks’, likely embedded in Katie McLean by her birthplace, Santa Barbara, Ca., had her eyeing El Salvador’s similar surf setup all her life. On June 1st (Katie’s birthday!) she fueled her constant wanderlust and finally made the journey to what the natives call Cuscatlán, The Land of Jewels.

early morning stretches for #ROXYOutdoorFitness ambassador Katie McLean in El Salvador

Our Roxy Let The Sea Set You Free winner struck gold, scoring the opening south swell of the summer. For two weeks, 4 boys, 4 girls, and I traveled between the pristine, tropical East of Las Flores and the ‘Wild West’ of La Libertad where the city sits right on the shore.

Katie surfed at the edge of a floral jungle resting on a sparkling black sand beach, trekked to the opening of an untouched valley covered with cows, barefooted through a city to surf an urchin-infested rocky point peeling off a cemetery, and boated to an empty barreling break up the immaculate coast.

#LetTheSeaSetYouFree winner Katie McLean's quiver collection in El Salvador

El Salvador’s air was hot, humid, and electric and the water was warmer than any pool. She basically lived in here Roxy bikinis and Roxy Outdoor Fitness shorts and sports bras. While traveling, I keep up my fitness routine by spending just 10 minutes a day doing pilates and yoga.

#ROXYOutdoorFitness ambassador Katie McLean loves trail running in El Salvador

As a huge fan of trail running, Katie reveled at the chance to run through the lush terrains of Central America. She ran through thundering downpours in a rainforest blooming with mangoes to waterfalls where they leapt off into cascading swimming pools.

#ROXYOutdoorFitness goes to El Salvador with adventurer and #LetTheSeaSetYouFree winner Katie McLean

An adventure wouldn’t be complete without seeing some sights, doing some shopping, and learning about the local culture. The group explored tiny town squares, never-ending tent markets, beachfront huts, and piers selling shrimp ceviche and buckets of fresh caught fish.

El Salvador adventures with Roxy's Katie McLean

Roxy's Katie McLean taes a daring adventure to El Salvador #DAREYOURSELF #LetTheSeaSetYouFree

Only 20 years out of a brutal civil war, a country plagued by poverty, gang violence, and drastic natural disasters, El Salvador’s history of danger kept Katie on my toes.

Katie McLean dares herself and immerses herself in El Salvador's rich culture #DAREYOURSELF

Katie’s heart was opened by the kindness of the country’s people; They were intrigued by visitors and excited to show their waves, way of life, and most importantly, Pupusas (El Salvador’s signature dish).

Katie McLean puts her own spin on the classic El Salvadorian dish, Pupusas! #LetTheSeaSetYouFree

Katie McLean ROXY #LetTheSeaSetYouFree

During the last lightning-filled nights and stormy days, Katie drew in her journal and helped a local artist paint a mural at AST Surf Hotel. Katie believes ‘Connecting and sharing your passions wherever you go is what makes travel memorable.’

Roxy's Katie McLean #LetTheSeaSetYouFree

In Katie’s words, “I dared myself to explore El Salvador’s untamed beauty, and was rewarded. I’ve returned home refreshed, inspired, and ready for my next adventure.” #DAREYOURSELF

 

 

 

Jun
20

Summer Rays for Day Bikini Sweepstakes

ROXY #SummerRaysForDays Bikini #sweepstakes

 

To celebrate International Surfing Day and to kick off the official start of Summer, Roxy is giving away a year’s supply of bikinis* to one lucky winner!  Now through Friday, July 26th, you can enter for a chance to win an endless summer supply of ROXY swim!  (24 swim pieces total).  Enter today at Roxy.com/sweepstakes.

*No purchase necessary to enter. Void where prohibited by law. Only residents of the U.S. or Canada that are 18 years of age or older are eligible to enter. 

GRAND PRIZE – $1,000 Gift Card
Jessica Dunn
Salt Lake City, UT

SECOND PRIZE – $100 Gift Card

Meghan Hartnett
Hawthorn Woods, Illinois

Pamela Myers
Everly, Iowa

Diane Evans
San Marcos, CA

Heather
Hartwell
San Clemente, CA

Natalie
Tedder
Bakersfield, CA

THIRD PRIZE – $50 Gift Card
Sara Close
Missoula, Montana

Jun
11

The 3rd annual Roxy Waikiki Classic comes to an end!

The 3rd Annual Roxy Waikiki Classic comes to an end!

Close to 200 girls came out to compete in the 3rd annual Roxy Waikiki Classic and since it’s origination, it has become the event all the young girls of Hawaii wait for in grand anticipation. It’s a favorite weekend amongst the girls who relish the opportunity to surf with friends, meet surfing idols like Lisa Andersen, Kelia Moniz, Rosy Hodge and Bruna Schmitz and just surf the fun waves of Waikiki.

While conditions we small with the south swell already fading from earlier in the week, girls still managed to showcase their skills throughout this weekend’s contest. The girls who took the podium for the awards ceremony were greeted on stage by host and professional surfer Rosy Hodge, along 4x World Surfing Champion Lisa Andersen. We have to admit, it’s not a bad reception to receive an award by surfing’s elite. Wouldn’t you agree?

Between surf breaks, the girls took to the beach where the Roxy staff loved hanging with all the competitors and their families. Girls lined the beach for poster signings, got their hair sun and saltwater ready at the Paul Mitchell tent, and kept their skin protected at the Sun Bum tent. There was never a dull moment beachside or in the water and we were lucky to enjoy beautiful sunny weather both days!

Surfing has come a long way and this event gives girls the opportunity to show how far the sport has advanced here in Hawaii. The smiles on all the girls’ faces are what make us truly realize how special the Roxy life is for these young surfer girls.

Don’t forget to check out some pictures from Day 1 and Day 2 of the Roxy Waikiki Classic and see the full list of results below.

RESULTS:

(more…)

Jun
09

DAY 1: Sunny Days and Waves at the Roxy Waikiki Classic

Roxy #WaikikiClassic

The first day of the Roxy Waikiki Classic kicked off to a fantastic start with the sun shinning bright over Queens Beach and steady waves for all those competing. Whether you were on the beach getting your hair braided at the Paul Mitchell tent, lathering up in Sun Bum’s moisturizing sunscreen lotion, or trying your chances at the spin the wheel for your own Roxy ‘I love Surfer Boys’, ‘Totally Beachin’ and ‘Stoked’ tanks, there was plenty of fun in and out of the water throughout the day. We were even lucky enough to have our friend Rebekah ofGoldfish Kiss out on the beach creating one of a kind eco-friendly beach bags.

In between heats, girls of all ages lined up for a chance to meet iconic Roxy athletes like Waikiki native and ASP World Longboard Champ Kelia Moniz, four-time World Champ Lisa Andersen, Rosy Hodge, and Bruna Schmitz.

Stay tuned for all the contest results which will be announced today. In the meantime, check out a few great pictures we snapped today at the event. We’ll see you under the sun!

 

Jun
08

THE Roxy WAIKIKI CLASSIC KICKS OFF TODAY!

The Roxy #WaikikiClassic

The 3rd annual Roxy Waikiki Classic has officially begun! Check back for updates to the schedule, event happenings, and all things Roxy!

Tag your pictures using @Roxy and #WaikikiClassic 

The Roxy #WaikikiClassic

The Roxy #WaikikiClassic The Roxy #WaikikiClassic