This month Roxy hosted their Summer 12 Press Preview at Ditch Plains in NYC. Market Editors from over 60 publications got the chance to DIY their own bikinis, chat with Roxy Pro Monyca Byrne Wickey and enjoy refreshing Roxy-fied food and beverages. Here is a sneak peak at the event and upcoming Summer 12 line.

For more pics, check out our Flickr album!

This season we had you tell us why you want to surprise your BFF in 250 words or less! You and your BFF were then automatically entered to WIN two identical prize packs!

Here’s the 3 Lucky Winners! SURPRISE!

Megan W.  from Normal, IL wrote: “She was there from the start and now never apart. We laugh we cry but we always get by. Shes silly and smart and has a really big heart. She is my sister by pick and im so proud of this chick. So roxy help me out youll love her no doubt! LuvMyCrzyGrl”’

Lisa D. from Philadelphia, OH wrote: “Gretchen has volunteered with the YWAM Org for 3 yrs and has selflessly reached out to others through her snowboarding and leadership skills.  To her, love and laughter are the keys to life and I believe she deserves something special in return! ”

One of our Favorites  &  ROXY Winning pick is…

Joey D. from Volente, TX wrote: “My BFF Allie deserves to win because she is the most amazing and inspirational girl I have ever met. Last year we lived together and she left me a post it every day with a great quote or funny inside joke to brighten my day! I love her like a sister!”

Enjoy your amazing new Prize Packs with you and your BFFs!

Join Our Ride, Catch A Wave & Make New Friends!

ROXY just returned from the Cook Islands and we LOVED it!! Now it’s your turn…

Imagine riding the waves of the Cook Islands with your best friend just like the ROXY girls did. Now you can – thanks to ROXY. We are giving away one amazing experience in the Cook Islands for you to get a taste of the life of a ROXY athletes. Our ROXY girls get to travel the world, surf the best waves, and make friends along the way. We want you to experience the same life-changing moments and memories!

Prize includes:

Roundtrip flights & transportation for 2 to the Cook Islands

5 Nights at the Muri Beach Club Hotel Rarotonga

3 Meals a day at the Muri Beach Club Hotel Rarotonga

1 introductory scuba diving lesson with Pacific Divers Rarotonga

Between January 10, 2012 and February 8, 2012, you can enter to WIN this trip to the Cook Islands! To be eligible you must be 18 or older and a resident of U.S. or Canada (except Quebec).

To enter CLICK HERE.

Roxy is proud to support Santa Barbara’s oldest and most revered surfing competition. The 2012 Quiksilver Rincon Classic waiting period begins January 21^st and 22^nd at Rincon Point.

The pro-am event is open to surfers of all ages, and will feature an Expression Session with some of the best surfers in the world, including Roxy’s very own 4-Time World Champion Lisa Andersen.

On the beach, the public will be able to demo our latest Roxy and Quiksilver wetsuits, along with enter in a gear raffle for Lisa Andersen’s custom wetsuit and other great prizes.

Select entries for surfers are still available at www.rinconclassic.com; note that entries are only taken from the core community (805), and the surrounding area if there are openings. Check out the site for more information on sponsors, activities, live music, and food for the weekend. See you there!

Want to Join Our Ride?  Catch A Wave?  Make New Friends? It’s time to Pack Your Bags.

Stay tuned…there’s much more to come next week! Enjoy these snapshots from our trip to the Cook Islands…

“Just Surprise Me’ Twitter Tuesdays

Another way to #win! Tweeting begins today & ends today!

Tell us what you would do if you won this week’s Twitter Treat!

Follow @Roxy on Twitter, Tag it #JustSurpriseMe, & tweet @Roxy.

Here’s this week’s Twitter Treat! What would you do with these Limited Edition FOXY ROXY SPIRITHOOD?

FOXY ROXY image coming soon- here’s a similar style

Here’s Team Rider Torah Bright rocking her FOXY ROXY Spirihood in NYC!

& in the spirit of giving, you can ‘gift’ one of your LUCKY friend’s with the TEEN VOGUE HANDBOOK!

Be sure to check in next Tuesday for our next giveaway!

VISIT Roxy.com/justsurpriseme and enter to win Roxy Must-Haves for your & your BFF!

READ: Roxy Just Surprise Me Twitter Tuesdays Official Rules

Roxy set off to New York City and we brought along Roxy team rider and Olympic Gold Medalist Torah Bright to help spread the word for Clothes4Souls- the national charity we are helping support throughout the month of December in NYC Roxy stores!

We took quite a few photos during our journey cross-country…here’s a snapshot of some of our favs… get the rest via Instagram where you can follow us @Roxyclothing

Torah Bright for Clothes4Souls.For more details on how to help this season – Click Here!

The ‘FOXY ROXY’ limited edition Spirithoods on the Today Show with Al Roker! Yep- Al gave the girls a shout out on morning show!

Getting ready for some Surf Denim DIY to kick off the clothing drive!

(more…)

“Just Surprise Me’ Twitter Tuesdays

Another way to #win! Tweeting begins today & ends today!

Tell us what you would do if you won this week’s Twitter Treat!

Follow @Roxy on Twitter, Tag it #JustSurpriseMe, & tweet @Roxy.

Here’s this week’s Twitter Treat! What would you do with this Stila Makeup Player & Stila Loves Roxy Palette?

& in the spirit of giving, you can ‘gift’ one of your LUCKY friend’s with the TEEN VOGUE HANDBOOK!

Be sure to check in next Tuesday for our next giveaway!

VISIT Roxy.com/justsurpriseme and enter to win Roxy Must-Haves for your & your BFF!

READ: Roxy Just Surprise Me Twitter Tuesdays Official Rules

Check our Foxy Roxy Girls on The Today Show! These girls donned Roxy denim and Foxy Roxy Limited Edition Spirithoods to brave frigid temperatures and show support for the Roxy and Clothes4Souls Clothing Drive, happening now at Roxy stores in NYC.

Between December 1-23, 2011, donate your gently used clothing to Clothes4Souls drop boxes in our New York stores and receive 40% off your ROXY denim purchase. These Today Show Girls were seen by over 4 million people, and represented the Roxy brand while raising awareness for a wonderful charity that helps thousands in need. To get the Foxy Roxy girl outfit, complete with Roxy denim, jacket and spirithood, click here. To donate to Clothes4Souls and surprise those in need this holiday season, check out clothes4souls.org.

Get your DIY on! Join us December 2^nd from 3pm-6pm at Roxy in Times Square for our Roxy Re-Work & Shop! Enjoy 40% off ALL Roxy Denim that day!

We’ll be there along with Roxy snowboarder Torah Bright, Roxy Denim designer Mark Wiesmayr, & Teen Vogue’s stylish Jasmin Reate distressing, patching, sewing, pining, and having some serious fun!

Roxy Times Square
3 Times Square
New York, NY 10036

PICK IT – pick out the supplies you might use (some of our favs include: patches, embroidery floss, seashells, sandpaper, safety pins)  

DISTRESS IT  - using a dremmel or 100-200 grit sandpaper add a little dimension & wear to your Roxy jeans
SEW IT  - the more colors the better! We suggest embroidery floss & our very own Roxy friendship braiding string – play with different patterns & designs you love right now!

PATCH IT – cover some of your distressed holes or add a little flare to your back pockets using some fun patches

PIN IT – using safety pins create unique designs or pin your patches to your jeans