The California Surf Museum has a special exhibit opening this weekend called “WOW: Women on Waves.” The show chronicles 300 years of women surfers and the beach fashions which were created. Go and check out the amazing collection of women’s swimwear.
Details: Ribbon-cutting March, 6, 2010, 1 – 4 pm
Place: California Surf Museum, 312 Peir View Way, Oceanside, CA 92054
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We’re currently at Snapper Rocks on Australia’s Gold Coast for the 2010 Roxy Pro, and between the surfing and the fashion, everyone’s been really busy!
Round 2 of the season-opening Roxy Pro has been completed in 1-metre waves at Snapper Rocks this morning. Through to Round 3 includes Peru’s Sofia Mulanovich, Brazil’s Bruna Schmitz, Australia’s Chelsea Hedges and New Zealand’s Paige Hareb. For more on the surfing, including heats on demand and all the results, check out www.roxypro.com.au.
Fashion also forms a big part of the Roxy Pro. COSMOPOLITAN Fashion Director Nicole Adolphe has been our Guest Editor on the Roxy Pro Blog. Here’s what she had to say:
“Wet weather conditions meant many of the fashionista’s stayed hiding indoors this morning but I did manage to pick out a few gems from the crowd. Flat shoes go without saying, ballet flats, sandals or thongs are the way to go. Fedora’s were the hat of choice (great way to keep your hair looking good in the rain) with other accessories being bright sports watches, cool printed scarves and long necklaces.
You can’t beat denim and that’s one of the biggest trends we are seeing on the catwalks right now (think double denim in the Chloe S/S 2010 show) so I wasn’t surprised to see girls rocking out in denim on denim chambray shirts and shorts. T-shirts, singlets and sundresses were the norm on the beach but on the cooler end of the spectrum were jumpsuits – easy and comfy but not too overdone for a surf comp.”
HUGE congrats also goes out to Roxy Team Rider, Laura Enever, who picked up a Junior World Champion trophy at the ASP Ball!
Check out our favorite pics from the Roxy Pro (so far!) and keep up to date with all the surf and fashion at www.roxypro.com.au and the Roxy Pro Blog. If you just happen to be lucky enough to be near Australia’s Gold Coast, drop by and say hi!
Team Roxy
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As you may remember, we had an amazing blogger event where we previewed our Spring 2010 line to NYC’s best bloggers and online editors! As an online editor you get fun perks, like getting invited to a beautiful penthouse to style ROXY’s latest collection.
Another perk is getting freebies. For this event, all of our guests received a goodie-bag which included a $5 pinkberry giftcard, a $25 ROXY.com giftcard, a 10% roxy.com coupon, our coveted Lookbook, our “Music from our Hearts” CD, all in a ROXY canvas tote. Good news is we’re giving one away!
Tell us in the comments section (here or on our facebook page) why YOU should win this bag. Entries will be accepted until end of day February 26th, 2010. We will announce our winner on Monday March 1, 2010!
Please see official rules here.
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Driving through the downtown streets getting to see all the people from the RV point of view is pretty awesome. I went down to the Quiksilver Store on Granville street where Christina Culver was giving Roxy Cheer Manicures. If you’re in Vancouver, stop by the Quiksilver store (820 Granville Street) from now until February 20th for your free Roxy Cheer Manicure.
Yeti’s roaming around outside the Quiksilver Store on Granville Street.
Roxy Cheer Manicures by nail artist Christina Culver!
Norway Nails. This subtle show of support is on my level.
Even Gracie the Pug got in on the Manicure action.
Spotted wearing Roxy: Shawna Olsten – Quiksilver Canadian Marketing Manager
Body Surfing – New form of public transit?
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I met up with the Roxy team Saturday morning at the Quiksilver office and I got my first look at my whip for the next week – the Roxy RV. I gotta say, I’m hella popular in this thing. At first I was confused by all the people staring, but within the first five minutes of driving downtown someone yelled “ROXXXXYYYYY, WOOOOOOOOOO!!!” and I realized it’s not me, it’s the RV… maybe I should drive this thing full time?!
First thing on the agenda? Shop tours of North Shore Girl, Showcase, Pacific Boarder, and Comor. Team riders Erin Comstock, Amber Stackhouse, Robyn Van Gyn and Sarah Burke arrived with Roxy cupcakes and swag.
Cupcake delivery to Comor by Sarah Burke
Kelly Etsel Heading to Pacific Boarder
Team RV out for lunch
Signing posters at the Hollyburn Country Club
Kyre, Sarah, Amber, Kelly, Shawna, Danielle and Robyn surfing alongside the bus.
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The Opening Ceremonies gave me many ideas for my next birthday party (April 29th). 1) Have a giant drum for banging and dancing on. 2) Definitely have an epic light show. 3) Unlimited shirtless handsome men wearing wolf hat/capes. You may have noticed only one of these babes at the Opening Ceremonies… My party is going to be better.
What athletes would I invite to my party? Well, Solely based on outfits, the guest list would be as follows
Andorra: well done with their casual cool pattern. I guarantee these guys would show up with gifts.
Australia: I am partial to black & white and these guys looked goooood.
Austria & Great Britain: I like the preppy/school uniform look they both had… I wasn’t fooled though, these guys would be the first to dance on my giant drum.
Germany: The retro vest with the bright colors reminded me of what my dad used to wear skiing. Of course my Dad can come to this party.
Mexico: By far the best outfit. Totally casual parka with a fur hood. classic. cool. Sending them an invite right now.
Honorable Mention: Canada. I squinted my eyes and imagined they were wearing plaid shirts, black jeans, and fur hats – which made them look like most of my friends and I wanted them all at my jam jam of the year.
Donald Sutherland, yes Jack Bauer’s Dad, was one of eight that carried out the flag. He is coming to my party so my Dad has someone cool to hang out with.
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Hello – I’m Jodi. I will be your local blog host reporting live from the games in Vancouver. I’m responsible for driving the Roxy team around on the Roxy bus and bringing all of  YOU an exclusive look at all the behind the scenes action.
I call Vancouver home and my Mom was a bus driver when I was little, so you are all in good hands. I have never seen my city so alive and I’m excited to share it with you. You won’t have to just take my word for it either, I’m going to show you the buzz through the lens of my Canon DSLR.
Need for speed, I looked for the Jamaican Bobsled team but no luck yet. – Robson Square
Tick Tock Tick Tock…it’s the final countdown – Vancouver Art  Gallery
During the games tin cans grow on trees – no big! – Granville Street
Free skating and zip lining in the downtown streets! – Robson Square
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A Day in the Life of…CREATIVE, COOL CEDAR:
ROXY’S AMAZING EVENT MANAGER
(Cedar on the North Shore of Oahu)
 Job Title/Description of what you do: I am the Events Manager. I work in the Marketing department and manage all the events for the women’s brands at Quiksilver which include Roxy, Quiksilver Womens, Raisins, Radio Fiji, and Leilani. Events give me the opportunity to work on many different types of projects. I produce and manage all of our sporting events, such as surf contests and snowboarding contests (join us at Roxy Chicken Jam!), as well as any sort of product launch event, tour or movie premiere. In addition to this I also manage and produce all our photoshoots. This means finding and choosing models that represent the brands the best, and booking hair stylists, make-up artists, photographers, and cool locations.
Time worked at ROXY:
5 years…whoa, time flies!
Defining moment at Roxy:
In my five years here I’ve had many defining moments at Roxy, but the most memorable was during my first big event, the Roxy Pro Hawaii. I stood back and took everything in – the huge event set-up, all the people making it happen on site, all the best surfers in the world, and the perfect waves of the North Shore of Oahu. I thought to myself, “Wow, I made this happen.” To realize this was an amazing feeling which let me know I made the right choice in my career and made all the hard work worth it.
(Cedar with the crowd of Roxy Pro Hawaii behind)
Fav part of working for ROXY:
The people! I’ve made some of my best friends here. There are so many people here at Roxy who share my two main interests, fashion and surfing! Where else can you talk about the hottest new trends then catch a quick surf on your lunch break?
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Style Icon/Style Inspiration:
Wow, where to start?! Kate Moss and Sienna Miller are both amazing with their unique, sexy and effortless style. They definitely continue to inspire me year after year. Rachel Bilson seems to always be very well put together. Sarah Jessica Parker makes me want to wear even the craziest stuff because it looks so great on her!
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Go-To Fashion Item or Outfit right now:
Tights! I just got the most amazing BCBG Max Azria tights with huge cut-outs in them. I wear them with some sort of tunic and flat boots. I’m also loving all the fun tights Roxy makes, styled under my boyfriend shorts with motorcycle boots.
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Advice to Readers:
Style advice – Wear what you want and rock it with confidence! If you feel great and confident in what you are wearing chances are you look great too. Have fun with it!
Career Advice – Pick a career you have an interest in, not just something that you think is practical or will make you lots of money. If you are passionate about what you do the money will come. You spend most of your adult life at work so you want to enjoy it!
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Exciting Upcoming Projects:
There are a lot of exciting things coming up for me. I’m currently working on the Roxy Chicken Jam, which is a snowboarding event and concert in Mammoth, CA. Everyone should check it out and come snowboarding with me! (Visit: www.roxy.com/chickenjam-usa to check all the event details out) I’m also working on our global swimwear photoshoot and our Fall/Holiday photoshoots. Never a dull moment!
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Rachel (surfer), Veronika (surfer), Cedar, Kassia (surfer) and Hailey (model) at a photoshoot
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Check back next month for another ROXY superstar!
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Check out our cool contest on Fabsugar!
‘Tis the season of giving the gift of sound. Give a pair of chic Roxy / JBL Headphones!
Want a pair for yourself? Tell Fabsugar what you would do with your new pair of Roxy / JBL Headphones in the comments section and you could win a pair. Three winners will be chosen!
A little about the headphones:
“ROXY/JBL headphones give you cutting-edge audio quality that your favorite rock stars and DJs listen to, packaged in an ultrachic exterior. In two color choices, along with incredible audio quality, ROXY/JBL delivers the absolute best in chic tech. You can have your music and style, too! Check out ROXY’s selection of good looks and good music here.“
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We heart music. Listen to some of our favorite artists and learn about our favorite bands. Visit the Roxy Music site
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