Team Rider Jen Smith Shaping for International Surfing Day

As we are fast approaching International Surfing Day on June 20th, team rider Jen Smith, who happens to be one of the most down to earth surfers and skateboarders around, mentioned she was getting ready to shape a surfboard and let’s just say, we were nothing short of speechless after seeing what she came up with…

When Jen and photographer Drew Martin, of Drew Martin Photography teamed up, they captured what surfing is all about; It’s those creative moments shared both in and out of the water and this is where it all starts!

In Jen’s own words, “Surfing is one of my greatest passions and I’ve been riding waves for about 19 years (well over half of my life). recently I picked up a planer ad started shaping boards. It’s an amazing challenge and a new way of exploring ad expressing my love for the ocean. It’s all about finding the board you want to make within the blank you are starting with. For this project, I decide to make a board for international go surfing day. What better way to celebrate go surfing day than to make a new board to slide across a wave on.”

We hope you all enjoy watching this video of Jen shaping a one-of-a-kind surfboard and inspires you to get a little creative (in or out of the water) on International Surfing Day.


Help Us Celebrate International Surfing Day! PIN IT To Win IT

Help us celebrate International Surfing Day on June 20th and ‘Pin It’ (your favorite surf shot) for a chance to ‘Win It’ (a $200 Roxy gift card)! Sounds like fun right….

You have from June 12th – June 25th 2012 to Pin and Tweet your favorite surf shot! (yep! it’s that easy!)

Here are the details:

  1. Follow @Roxy Clothing on Pinterest
  2. Pin your favorite SURF shot to one of your boards
  3. Tag the picture @RoxyClothing #InternationalSurfingDay (that way we can RePin it!)
  4. Post the Pin to Twitter and tweet the following @Roxy (to do this, simply click the Twitter option box once you have Pinned your favorite Surf pic):

@Roxy Here’s My Favorite #InternationalSurfingDay Pic #PinToWin

The winner will be announced on June 26th right here on the Roxy Blog and on Twitter!

Don’t forget to check out our Surf Team Riders’ favorite surf shots on Pintertest as well, and get a little extra inspiration to grab a board and have a surf session with some friends on International Surfing Day!

Check out the Official Rules for details!


Style Your Swim Events coming to Hawaii just in time for the Waikiki Classic

Tired of wearing the same bikini as other girls on the beach?  Now’s your chance to create a one of a kind swimsuit just for you!  Roxy will be out in Hawaii next week hosting “Style Your Swim” events at three local surf shops across Oahu… just in time for the Roxy Waikiki Classic 16th-17th.

Here’s the deal, if you spend $40 or more on Roxy product during the event you’ll receive a FREE Roxy bikini to customize with beads and rope at our Roxy Bikini Bar!

Come hang with Roxy and style your swim at the select locations below! SEA ya there!

Tuesday, June 12th, 2pm-4pm

BRC North Shore

66-250 Kam Hwy, STE G

Haleiwa, HI 96712


Wednesday, June 13th, 12pm-2pm


1450 Ala Moana Blvd, STE 1111

Honolulu, HI 96814


Thursday, June 14th, 2pm-4pm

Quiksilver at Ward Warehouse

1050 Ala Moana Blvd, STE 1550

Honolulu, HI 96814



We’re On PINTEREST! @Roxy

We’ve always been on Boards… It’s how we live and where we ‘re inspired…now we’re PINNING on them and couldn’t be more thrilled!

Wanna join our Ride?
Follow us on Pinterest @Roxy and check out our growing inventory of NEW boards…don’t forget to share your favorite pics with us by tagging us @RoxyClothing

From ‘Heart of Surf’ to ‘Art & Design’, down to ‘DIY & How To’s’ we’re showing off all our favorite pics and we’re looking forward to some amazing contests and giveaways to come…

We’re always down for a good picture adventure! Aren’t you?


Earth Day Artwork: Rebecca Kudela


A brilliant graphic designer who makes magic happen on our computer screens, scans the beaches on her daily workouts and weekend beach combing sessions in an effort to clean up. Her artwork submission entitled ‘COLLECTED’ recently took 1st prize at our company Earth Day artwork.

Here’s a little message from the artist’s submission: “Over the past few weeks I’ve been going to the beach every day after work – beachcombing and collecting. My initial thought for this project was to make a collage out of all-natural elements found at the beach, but, once I started collecting I quickly realized I was finding more plastic than anything else. These days our So Cal beaches are covered with so much plastic and trash it makes me sick – and this art piece is the result. It’s impossible to find a shell anymore without finding 20 pieces of trash to go along with it. How did we let it come to this? Let this be a reminder to help keep our beaches clean and next time you go out for a surf, when you leave bring some of that trash with you.”

For more from Becca check out her blog!


DIY: Roxy Tee Time

There’s nothing like afternoon ‘Tee’ time and today we’re taking it up a notch and giving some of our best Roxy Tee’s the ultimate in customization…just in time for Coachella where we intend on dancing our fringe away!  

Up first, is the Smoothieville Tee and followed by the Surf Amore Tee. We’ve given them both a few fringed snips, loaded on some colorful beads and we’re ready to head out with a pair of denim shorts or a high waisted skirt!  

Try making your very own with one of our Roxy Tees. All you need is a pair of scissors, some beads, and a little imagination… stay tuned because we’ll be having plenty of customization fun all summer long at all our Roxy events!


‘Style Your Swim’ with bathing beauties Monyca & Kelia

In anticipation of summer & bikini season (the best time of year) some of the Roxy girls in the office got together and had our very own “Style Your Swim” event. The bikini bar was filled with great bathing accessory details including rope, fabric and fringe, lanyard material for wrapping, and of course, you can’t forget the Roxy beads. Everyone customized  bikinis and made one-of-a-kind bathing beauties to hit the beach with.   

Want to style your own swimwear? Stay tuned because Roxy will be having “Style Your Swim” events in retail stores throughout spring & summer so keep checking back in to find an event near you so you can join in on the fun!

Watch our surf team athletes Kelia Moniz and Monyca Bryne Wickey style their own swim on the beaches of Bali!


Ron Jons Style Your Swim Event: This Saturday

Stop by Ron Jons in Cocoa Beach this Saturday, March 17th from 12pm-4pm and check out Roxy’s style your swim event!  

Spend over $40 on any Roxy product and receive a FREE piece of Roxy swim to customize at the Roxy bikini bar.


Wear Green, Be Green

We’re embracing the green side of things in grand anticipation for St. Patty’s day by pulling out our Peace Trippin Tank in the turq print (lovin’ the tiny sharks) and flaunting an easy DIY sea urchin necklace we quickly crafted.

 Feeling a little green? Don’t sweat it, just follow our easy arithmetic and you’ll be in luck – ‘Wear Green, Be Green’.  

With so many shades of green there’s plenty to pick from. Our choice happens to be a gorgeous turquoise number that reminds us of the SEA. Now that we have our ‘Wear Green’ nailed down, it’s time to focus on the “Be Green”. Look to things you’ve collected and recycle what you aren’t using, or something straight from Mother Nature, to create that one-of-a-kind piece. We’ve use two ‘green’ SEA urchins and a piece of leather and with a couple easy knots and loops we made a statement necklace that will do it’s magic all summer long.

Have some fun this St. Patty’s day!


Saturday March 10th Style Your Swim Event at Dillards

Stop by Dillard’s tomorrow, March 10th, purchase any ROXY swim and style it with beads, rope, friendship braid detailing, and fringe to make a one-of-a-kind bikini that’s all you! 

We’ll be there…will you?

If you can’t make it, we’ve got you covered! Play a little mix-and-match this season using our new SWIM FINDER.