There’s nothing like afternoon ‘Tee’ time and today we’re taking it up a notch and giving some of our best Roxy Tee’s the ultimate in customization…just in time for Coachella where we intend on dancing our fringe away!  

Up first, is the Smoothieville Tee and followed by the Surf Amore Tee. We’ve given them both a few fringed snips, loaded on some colorful beads and we’re ready to head out with a pair of denim shorts or a high waisted skirt!  

Try making your very own with one of our Roxy Tees. All you need is a pair of scissors, some beads, and a little imagination… stay tuned because we’ll be having plenty of customization fun all summer long at all our Roxy events!

In anticipation of summer & bikini season (the best time of year) some of the Roxy girls in the office got together and had our very own “Style Your Swim” event. The bikini bar was filled with great bathing accessory details including rope, fabric and fringe, lanyard material for wrapping, and of course, you can’t forget the Roxy beads. Everyone customized  bikinis and made one-of-a-kind bathing beauties to hit the beach with.   

Want to style your own swimwear? Stay tuned because Roxy will be having “Style Your Swim” events in retail stores throughout spring & summer so keep checking back in to find an event near you so you can join in on the fun!

Watch our surf team athletes Kelia Moniz and Monyca Bryne Wickey style their own swim on the beaches of Bali!

Stop by Ron Jons in Cocoa Beach this Saturday, March 17th from 12pm-4pm and check out Roxy’s style your swim event!  

Spend over $40 on any Roxy product and receive a FREE piece of Roxy swim to customize at the Roxy bikini bar.

We’re embracing the green side of things in grand anticipation for St. Patty’s day by pulling out our Peace Trippin Tank in the turq print (lovin’ the tiny sharks) and flaunting an easy DIY sea urchin necklace we quickly crafted.

 Feeling a little green? Don’t sweat it, just follow our easy arithmetic and you’ll be in luck – ‘Wear Green, Be Green’.  

With so many shades of green there’s plenty to pick from. Our choice happens to be a gorgeous turquoise number that reminds us of the SEA. Now that we have our ‘Wear Green’ nailed down, it’s time to focus on the “Be Green”. Look to things you’ve collected and recycle what you aren’t using, or something straight from Mother Nature, to create that one-of-a-kind piece. We’ve use two ‘green’ SEA urchins and a piece of leather and with a couple easy knots and loops we made a statement necklace that will do it’s magic all summer long.

Have some fun this St. Patty’s day!

Stop by Dillard’s tomorrow, March 10th, purchase any ROXY swim and style it with beads, rope, friendship braid detailing, and fringe to make a one-of-a-kind bikini that’s all you! 

We’ll be there…will you?

If you can’t make it, we’ve got you covered! Play a little mix-and-match this season using our new SWIM FINDER.

Checking out all of our collection details which include vintage inspired crochet and friendship bracelet details, we’re feeling a little nostalgic for cut-off shorts, summer days, and ice cream cones. It’s bringing us back to the days of  endless days of hanging with our BFF. Inspired by our love for our BFFs, friendship details can be see in our entire collection.

Is your BFF a million miles away? Here is an awesome way to get creative and make a little reminder of what your friendship means to you: Friendship Bracelets.

If you’re not a DIY queen – don’t fret- find our favorite friendship bracelets from our own Carly Bennett on Etsy!