Aug
16

ROXY @ the 2012 Pacific Festival: The Dunes Sept. 2nd!

The Roxy girls are gearing up for a fun-filled Sunday, September 2nd on Labor Day Weekend, at the Pacific Festival: The Dunes where they will play host to the popular DIY beading and leather lounge area from 1-5pm!

Anyone who buys a ticket to the festival can participate in the Roxy DIY activity and have their fortune told!

The 2012 Pacific Festival: The Dunes benefitting the Surfrider Foundation will showcase live music, local food art and entertainment. Musical headliners include Mayer Hawthorne, Dale Earnhardt Jr Jr, Poolside (recently featured on the Roxy blog), Fools Gold, Capital Cities, Mr. Little Jeans and there will also be DJ sets by Bag Raiders, Miami Horrow and Yacht.

The festival is located at Newport Dunes Waterfront Resort & Marina, 1311 Back Bay Drive, Newport Beach, CA, 92660, just steps away from the water.

Gates open at 12pm and close at 10pm. Tickets are on sale NOW at http://pacificfestival.com

Are you going? RSVP on Roxy’s Facebook page, and we’ll see you there!

Jul
24

Catalog Countdown: Big Sur Vibe

The Fall Catalog drops tomorrow!

For now, enjoy a sneak peek glimpse at our Fall vibe video from our adventures in Big Sur and check out our amazing Pinboards colorfully crafted and inspired by our journey to up the coast of California. @RoxyClothing

Coastal Cove…inspired by warm fall sunsets…

Bright Gold…The late summer golden glow carries us into the new fall season

Moss Cove…Inspired by the coastal landscape of Big Sur…

Teepee Turquoise…A favorite fall color inspired by late summer swells , a journey to the sea…

Jul
19

Let The Sea Set You Free: The Winners Watch The Roxy Pro and Meet the Athletes! Day 4

On Day 4, the Let The Sea Set You Free winners are beach bound and adventure ready as they head down to watch the last day of the Roxy Pro happening at the Le Grade Plage in Biarritz where they soak up the sun, watch some surf and cheer on team rider Sally Fitzgibbons. #GoSally

Before the Bastille Day fireworks celebration to end the night the girls head to the Roxy lounge with Kelia Moniz for all things art. Between getting their nails done, hair styled, and a little DIY crown making right on the beach you can sense the girls are sad but beyond blessed to have spent such an amazing a life-changing trip together! Thanks for joining the ride! #LetTheSeaSetYouFree

For more on their epic adventure check our Day 1, 2, and 3 here!

Day 1 video

Day 2 video

Day 3 video

Jun
29

Roxy Bandeaus and Blues: Happy 4th of July!

Happy 4th of July!!! Well, almost…in the meantime we’re busy getting ourselves ready for this star studded day with an easy DIY and the fourth’s favorite colors: red, white and blue!

Number one on our list of requirements for the day’s activities is a bikini, and since we couldn’t decide on just one, we’ve rounded up two of our favorites. For all you bandeau lovers, we’ve selected the Against the tide Bikini, it’s blue, white, striped, and perfect to mix and match! Our sporty pick from the Surf Essential line, is the Tri Tankini top because of its great layering ability.

Another must-have on our list is a hint of crochet. We love how the Daisy Rhapsody top let’s any bikini top peek through just a little. Want to ‘dress’ it up – then opt for the red Autumn Light Dress!

For a quick DIY, we pulled out a pair of pliers, a couple star studs and punched a cute little flag design into our Sun Skippers Shorts. It took less than 10 minutes to complete and we’re officially obsessed!

Now it’s time to accessorize, the Mistress Watch for a touch of gold, Azul sandals, a hat, and the Drifter Backpack to stuff it all in!

Have a Happy 4th of July with tons of fireworks and fun!

Jun
22

Teepees & Volcanos at summer snowboard camp

Just when you’d packed away the snow gear and dusted off the beach chairs, we’re here to remind you that the best of the snow season has only just begun on the snowy volcano of Mt. Hood, Oregon. This week marks the opening of High Cascade Snowboard Camp, and we wanted to celebrate the magical combination that is summer camp & snowboarding, so what better way to do that than by building a teepee! Roxy Snow Marketing & Team Manager, Amber Stackhouse and the talented gals behind Peepshow Films, June & Esthera, ventured to Mt. Hood, unrolled the canvas and dove in. After 12 hours of painting, 4 hours (and multiple attempts) setting up the dozen 16 foot wooden poles, and our Roxy teepee was open for business. And what will that business be? Perhaps a place to craft, beat the heat, chill with friends, (kiss?), and make happy summer camp memories.

Jun
14

Team Rider Jen Smith Shaping for International Surfing Day

As we are fast approaching International Surfing Day on June 20th, team rider Jen Smith, who happens to be one of the most down to earth surfers and skateboarders around, mentioned she was getting ready to shape a surfboard and let’s just say, we were nothing short of speechless after seeing what she came up with…

When Jen and photographer Drew Martin, of Drew Martin Photography teamed up, they captured what surfing is all about; It’s those creative moments shared both in and out of the water and this is where it all starts!

In Jen’s own words, “Surfing is one of my greatest passions and I’ve been riding waves for about 19 years (well over half of my life). recently I picked up a planer ad started shaping boards. It’s an amazing challenge and a new way of exploring ad expressing my love for the ocean. It’s all about finding the board you want to make within the blank you are starting with. For this project, I decide to make a board for international go surfing day. What better way to celebrate go surfing day than to make a new board to slide across a wave on.”

We hope you all enjoy watching this video of Jen shaping a one-of-a-kind surfboard and inspires you to get a little creative (in or out of the water) on International Surfing Day.

Jun
12

Help Us Celebrate International Surfing Day! PIN IT To Win IT

Help us celebrate International Surfing Day on June 20th and ‘Pin It’ (your favorite surf shot) for a chance to ‘Win It’ (a $200 Roxy gift card)! Sounds like fun right….

You have from June 12th – June 25th 2012 to Pin and Tweet your favorite surf shot! (yep! it’s that easy!)

Here are the details:

  1. Follow @Roxy Clothing on Pinterest
  2. Pin your favorite SURF shot to one of your boards
  3. Tag the picture @RoxyClothing #InternationalSurfingDay (that way we can RePin it!)
  4. Post the Pin to Twitter and tweet the following @Roxy (to do this, simply click the Twitter option box once you have Pinned your favorite Surf pic):

@Roxy Here’s My Favorite #InternationalSurfingDay Pic #PinToWin

The winner will be announced on June 26th right here on the Roxy Blog and on Twitter!

Don’t forget to check out our Surf Team Riders’ favorite surf shots on Pintertest as well, and get a little extra inspiration to grab a board and have a surf session with some friends on International Surfing Day!

Check out the Official Rules for details!

Jun
11

Style Your Swim Events coming to Hawaii just in time for the Waikiki Classic

Tired of wearing the same bikini as other girls on the beach?  Now’s your chance to create a one of a kind swimsuit just for you!  Roxy will be out in Hawaii next week hosting “Style Your Swim” events at three local surf shops across Oahu… just in time for the Roxy Waikiki Classic 16th-17th.

Here’s the deal, if you spend $40 or more on Roxy product during the event you’ll receive a FREE Roxy bikini to customize with beads and rope at our Roxy Bikini Bar!

Come hang with Roxy and style your swim at the select locations below! SEA ya there!

Tuesday, June 12th, 2pm-4pm

BRC North Shore

66-250 Kam Hwy, STE G

Haleiwa, HI 96712

808.637.5026

Wednesday, June 13th, 12pm-2pm

Splash

1450 Ala Moana Blvd, STE 1111

Honolulu, HI 96814

877.912.6981

Thursday, June 14th, 2pm-4pm

Quiksilver at Ward Warehouse

1050 Ala Moana Blvd, STE 1550

Honolulu, HI 96814

808.596.2773

May
17

We’re On PINTEREST! @Roxy

We’ve always been on Boards… It’s how we live and where we ‘re inspired…now we’re PINNING on them and couldn’t be more thrilled!

Wanna join our Ride?
Follow us on Pinterest @Roxy and check out our growing inventory of NEW boards…don’t forget to share your favorite pics with us by tagging us @RoxyClothing

From ‘Heart of Surf’ to ‘Art & Design’, down to ‘DIY & How To’s’ we’re showing off all our favorite pics and we’re looking forward to some amazing contests and giveaways to come…

We’re always down for a good picture adventure! Aren’t you?

Apr
30

Earth Day Artwork: Rebecca Kudela

 

A brilliant graphic designer who makes magic happen on our computer screens, scans the beaches on her daily workouts and weekend beach combing sessions in an effort to clean up. Her artwork submission entitled ‘COLLECTED’ recently took 1st prize at our company Earth Day artwork.

Here’s a little message from the artist’s submission: “Over the past few weeks I’ve been going to the beach every day after work – beachcombing and collecting. My initial thought for this project was to make a collage out of all-natural elements found at the beach, but, once I started collecting I quickly realized I was finding more plastic than anything else. These days our So Cal beaches are covered with so much plastic and trash it makes me sick – and this art piece is the result. It’s impossible to find a shell anymore without finding 20 pieces of trash to go along with it. How did we let it come to this? Let this be a reminder to help keep our beaches clean and next time you go out for a surf, when you leave bring some of that trash with you.”

For more from Becca check out her blog!