Sep
18

ROXY Presents Wilder Film teaser….#ROXYsnow

ROXY WILDER Snowboard Film #ROXYSnow

Check out the teaser for the upcomming Roxy snow feature release, WILDER. In this urban snowboard film team riders Corinne Pasela, Erin Comstock, and more take us on an awe-inspiring tour through the frozen cityscapes of their hometown snowboard spots. From the city parks of Quebec, to the sidewalks of the Midwest to handrails in Anchorage, the girls prove that you don’t need an expensive lift ticket to have fun in the snow, you just need your best buds and your board. Look for the full film Spetmebr 30th on Roxy.com/wilder  #ROXYsnow

Sep
17

Take The Mountain By Storm! #ROXYsnow is officially here

Aimee Fuller #ROXYsnow

Winter is back at Roxy.com!  Take the mountain by storm.  See the possibilities. Share the stoke with friends. And have the most fun, wherever the ride takes you. Head over to the new snow site for fresh photos, videos, and snow season must-haves. Curate your winter kit with our new outfit selector tool. Share in the Roxy snow conversation and be featured on our snow site by tagging your own snowy adventure photos on Instagram #ROXYsnow

New Zealand #ROXYsnowNew Zealand #ROXYsnowCorinne Pasela #ROXYsnowStories straight from the chairlift #ROXYsnow Torah Bright #ROXYsnowNew snowboards #ROXYsnow #ROXYsnow

Apr
10

Roxy Ride Days: 1st ever Mammoth Mountain stop

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This past weekend Mammoth Mountain, California was host to the first ever Roxy Ride Days stop in the good ol’ U.S.A. For the past few winters our friends to the North have been operating the Roxy Ride Days series to sold-out crowds all across Canada, so it was about time we brought the camp to American snow. Female shredders from all over California and points beyond flocked to Mammoth for the chance to progress their skills alongside Roxy pro riders and an expert all-girl coach staff in a fun & supportive environment. Our pro snowboard team happily took time out of their busy schedules to join in the fun, including backcountry pow(d)erhouse Robin Van Gyn, Transworld Magazine’s Rookie of the Year winner Corinne Pasela, and Roxy legend Erin Comstock.

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After a tasty breakfast and a yoga stretch session the girls broke off into groups and headed up the lifts. The sun shined down on the riders all day as they pushed one another in the soft forgiving snow. While cruising around having fun in the sun, the girls also had the opportunity to sneak-a-peak and demo the future 2013/14 Roxy snowboard line.

In the afternoon everyone participated in games of R-O-X-Y (just like the game H-O-R-S-E), stepping it up on boxes and jumps of various sizes. The winning last-girls-standing included Patty Ho (Beginner Jib Group), Patricia Kent (Intermediate Jib Group), Cassidy Campbell (Intermediate Jump Group), Kaleah Driscoll (Advanced Jib Group) and Janice Spiteri (Advanced Jump Group). The girls rode until the lifts shut down and then gathered at the Roxy base for tunes, hot chocolate, Roxy pro poster signing, and a ton of prize giveaways. Nora Carlsson went home a happy camper as the lucky winner of a Roxy XOXO snowboard and binding combo. Shout out to our friends at Paul Mitchell who helped make the day extra awesome and hooked up the attendees with loads of Paul Mitchell hair products.

All in all the day was a huge success and everyone went home with huge smiles on their faces. If you missed the Roxy Ride Days this year, be sure to join the fun and come ride with us next winter!

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Roxy Ride Days Mammoth (1 of 1)-38

 

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Mar
05

2013 Shooting Star Winners Announced

Shooting Star 2013 Highlights from YoBeat on Vimeo.

Today we are excited to announce the winners of the 2013 Shooting Star online video contest, brought to you by Roxy, Yobeat and High Cascade Snowboard Camp. This year the judges really had their work cut out for them. We are so blown away by the level of talent out there: from urban riding in Quebec, summer carpet snowboarding in Virginia, backcountry powder turns in Washington, and everything in between, the girls are stepping it up big time! If this contest is any indication, the future looks bright for women’s snowboarding.
So without further ado, we’d like to congratulate…
A-Listers
1st Place Christy Prior wins a complimentary 1-week session at High Cascade Snowboard Camp, including Airfare within North America, Roxy snowboard, Roxy outerwear & Roxy goggles
2nd Place Mary Rand wins a Roxy snowboard & Roxy outerwear & Roxy goggles
3rd Place Stephanie Sue Feld wins Roxy outerwear & Roxy goggles
Local Celebrities
1st Place Mahalah Mullins wins Roxy outerwear & a Roxy snowboard
2nd Place Lauren Broomal wins a Roxy snowboard
3rd Place Luci Imbach wins Roxy outerwear
Don’t miss the Shooting Star highlight video

Feb
27

Roxy Ride Days: The 2nd stop at Mont Avila, Quebec

The Roxy Ride Days cross Canada tour had its second stop this weekend at Mont Avila, near Montreal Quebec, to a sold out crowd of female riders. Upping the excitement were special guest coaches, including: Canadian Roxy rider Joanie Robichaud, recently appointed Transwold Snowboarding’s Rookie of The Year, Corinne Pasela, and legend Erin Comstock. The day began with girls showing off their skills in the pro and progression park where the light snowfall gave everything a pretty coating and cushy landing. The Mont Avila terrain park staff did an incredible job with the progression park and really allowed girls to push their comfort level.

As with every Roxy Ride Day, the camp ends with a game of R.O.X.Y. which is based on the rules of H.O.R.S.E. or S.K.A.T.E. A trick is called and if you cannot land the trick you receive a letter. The process repeats itself until the girl with the least letters is left standing and is crowned the winner. Taking top honors for the Jump was Gabby Kedzierski, Advanced Rail went to Veronique Laramée and Intermediate Rail to Emilie Fillion.
Congratulations to everyone who pushed themselves!

On the topic of prizes, a shiny new Roxy Ollie Pop Snowboard needed to be given away. With the ROXY Outdoor Fitness launching this Spring it seemed fitting to have a push-up battle for the coveted board prize. Several push-ups later there was a clear and muscular winner. Great job Chloe Vo! The next camp is at Grouse Mountain, BC on March 16 followed by Lake Louise, AB on March 30. Start practicing your push-ups and dance moves as you never know what the next snowboard challenge may be.

Sign up for upcoming camps here.

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Feb
04

2013 Shooting Star online video contest starts now!


This winter is your time to shine! Roxy has teamed up with Yobeat magazine and High Cascade Snowboard Camp to bring you the 3rd annual Shooting Star Online Video Contest. Submit your snowboard footage for the chance to win loads of Roxy prizes and an expense paid trip to attend High Cascade Snowboard Camp and ride with the Roxy team. Enter as an A-Lister or a Local Celebrity– you decide. Best tricks will be awarded with Roxy product every week– even if you only have one clip, we want to see it! Entry is free. The first 30 entries receive complimentary Roxy tee & beanie. Contest runs February 4- 28th. Grand Prizes awarded March 5th
Enter now & follow the action at the Shooting Star Facebook app.

Enter now and shoot yourself to stardom like Corinne Pasela, the 2011 Shooting Star champ who is now on the Roxy pro team was just awarded Transworld Snowboarding Magazine’s prestigious title Rookie of the Year!

Roxy Shooting Star 2012 from YoBeat on Vimeo.

Dec
16

Give The Gift of Shred: Our favorite Snowboarding Spots

Holiday break is fast approaching, and we can’t wait to pack a bag and head to the mountains for warm-hearted adventures with friends and family. We caught up with our snow team riders to see which mountains are their favorites to visit around the holiday time. What’s yours?

Corinne Pasela says “So my favorite holiday resort is Peek’n Peak, nestled up in Findley Lake, NY. My personal connection to the place comes from learning to ski there early on in life. It was a mellow day trip from Ohio, perfect for our family trips. The main lodge, and all it’s retro greatness, is perfect for a place to warm up during the day or chill for the night. They boast a few terrain parks, some bumps and jumps, but the real fun happens through the trees across their 27 slopes (mellow enough to entertain all skill levels). Plus, the snow is always good! In a nutshell, Peek’n Peak is the best place to ride around my neck of the woods for the holidays because it’s family friendly, easy on the wallet, has good snow, short lift lines, and that good ol’ ma and pa feel. Hip hip for winter!”

Robin Van Gyn is “biased to B.C., but Whistler is like no where else during the Holidays. The village is lit up and the snow droops from all the trees, its a winter wonderland.”

Ty Walker says “My favorite place to ride in the holiday season is Breckenridge in Colorado because the town is so pretty and it looks like something out of a Christmas book, But for the actual holiday I always go home to Stowe, Vermont to spend time with my family.” The newest member of our Amateur team, Jordie Karlinski, also loves Colorado, but she prefers Snowmass resort in Aspen, “during the holidays my whole family is in town and its a great mountain to either ride with my dad and brother or take a hike with with my mom and sister. Friends I grew up with are in town as well, so it’s nice to be able to ride with them.”

Erin Comstock and Torah Bright head to Park City Mountain Resort in Utah because as Torah says, “They have it all… parks, pipes and great terrain! My favorite memories are during the holiday with a group of friends just lapping the mountain on a blue bird day. I Ride Park City!”

Oct
23

Wanderlust: Park Days


Snow has started to fall in many parts of the country, so riding days are soon here again. We cannot wait to ride the chairlift and cruise the park with our friends. This little gem is the 3rd video in our Wanderlust collaboration series with Peepshow films, and features Roxy snow team riders Corinne Pasela, Erin Comstock, Kjersti Buaas, and Ty Walker. Watch, enjoy, and whet your winter whistle! Don’t forget to stock up on all your Roxy Snow gear.

Oct
02

Welcome to the team Corinne Pasela!

Some of you may have noticed a new face in the Roxy ranks, so today we’d like to officially introduce you to Corinne Pasela, the newest member of the Roxy pro snow team. Corinne came out of nowhere in March of 2011 and won the first ever Roxy Shooting Star video contest with a video that made the pros jealous. Corinne hails from Ohio, where she learned to ride at Boston Mills Brandywine (elevation 240 ft.) and then took her skills to the streets (literally) and rode handrails with a group of guy friends. A self proclaimed “soft spoken” person, Corinne may be quiet, but where words are lacking her riding does the talking. Last year we sent Corinne on as many filming trips as possible, and it paid off; she stacked up enough bangers to earn herself a full video part– pretty impressive for a rookie! We asked Corinne about her first year filming with Roxy, and this is what she had to say:
“Unexpectedly, in February, I traveled to Quebec where some 10 days were spent filming and shooting with the raddest group of people ever… It was my favorite trip, mainly because I lived it on the edge of my comfort zone. I learned a lot, and like that I still have a lot to learn. After that we traveled through Utah, California, Whistler, and Alaska. I had to keep reminding myself it was real. I’m incredibly thankful for the opportunities to progress and the people I could share them with.”
Check out her full part here, the 2nd video in the Roxy + Peepshow Films collaboration series, Wanderlust.