Mar
06

ROXY pro Lay Day makes a Byron Bay Beach Day #DowntimeDownUnder

ROXY Byron Bay Road Trip #ROXYproIt was a lay day at the #ROXYpro Gold Coast so the Semis were just going to have to wait for another day and more waves, which was okay by us because we knew exactly where to find them…

We packed our things and headed to Byron Bay for a little #DowntimeDownUnder with the ROXY team. It was 6 girls: Stephanie Gilmore, Monyca Eleogram, LeeAnn Curren, Lisa Andersen, Kelia Moniz, and Bruna Schmitz, their boards, and all the other essentials needed for a road trip along the coast. Backseat driver, Lisa Andersen retold stories about old camp days skinny-dipping at night and playing tug of war in the sand setting the stage for lots to laugh about and reminisce on.

Our Byron Bay quiver collection

It was a scenic drive with Mt. Wanning’ silhouette in the distance, ridiculous valleys on either side, and Lennox, considered Australia’s surfing Mecca, set as the destination. You know, the place where the shortboarding revolution came about and where longboards moved from long to short. A nice place to revel in the history of surfing that Australia is dripping with, and also marked our first wave-checked of the morning.

ROXY Byron Bay Road Trip

After suiting up, and by that we mean bikinis, no need for wetsuits at this place in the height of Summer, the girls decided to head to a ‘secret spot’ where Stephanie Gilmore could ride a point break and get some practice in before the ROXY pro Gold Coast semifinals. Everyone obliged, because what doesn’t sound enticing about and open line-up and just your friends progressing together. Thanks Steph, you were so right!

LeeAnn CUrren getting some air at a secret spot in Australia #DowntimeDownUnder #ROXYpro ROXY Byron Bay Road Trip

The spot proved to be epic, pumping waves, just a few of your closest friends, and plenty of great surf shots for the team to revel in afterwards. Both LeeAnn and Stephanie put on a show trying some aerials and giving tan-obsessed beach goers and eyeful.

Stephanie Gilmore #POPsurf #ROXYproROXY road trip Polaroids #ROXYproROXY road Trip! Byron Bay edition

A few hours passed, and lunch seemed like a great idea so we cruised to local favorite ‘The Roadhouse’ for some tacos plates and nourish platters. We quickly realized, there’s really nothing like organic roadside food, reggae music, and coconut coffee (no need for any sugar here!). After filling our faces we were on the road again, with our eye on the prize: BYRON BAY.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro

Byron Bay beach day with the ROXY team

As we approached the main street in Byron we felt right at home. A sunny. laid-back Santa Cruz vibe Byron Bay was just what we needed to get away from it all. As we weaved and wrapped ourselves along the coast we could enjoy a flurry of ocean activity including dolphins and turtles. We pulled up at Wategos Beach and we knew we had found the spot. It felt a bit like Kelia’s Aussie version of Waikiki and we couldn’t have been more content.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro Lisa Andersen

After a long day of surfing, eating, and road tripping, we set back up to Coolangatta to await the next call of the ROXY Pro. Stay tuned, because Semi finals is next and both Roxy team riders Stephanie Gilmore and Bianca Buitentag are in the lineup. See more from the Pro here.

BYRON_6ROXY Byron Bay Road Trip

Mar
04

Golden Day on the Gold Coast #ROXYpro

Golden Day on the Gold Coast #ROXYpro

The spotlight was all on the women today for Rounds 2-4 of the ASP #ROXYpro at Snapper Rocks, and what a fantastic show it truly was! We experienced some of the best waves we’ve seen here on the Gold Coast over the past months, and the girls didn’t disappoint, displaying some incredible surfing from the world’s best surfers (thanks girls!).

Golden Day on the Gold Coast #ROXYpro

Roxy athletes Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag took to the water today in epic conditions that proved to fans the 2014 ASP women’s tour is going to be by far the best year of women’s surfing we’ve ever seen. By far!

Golded Day on the Gold Coast #ROXYproGolden Day on the Gold Coast #ROXYpro

Near perfect rides, amazing long barrels and close heat match-ups continued through out today’s event, now the questions remains is who will be crowned this years ROXY Pro Gold Coast champion? Make sure to follow along on Twitter @ROXY #ROXYpro and tell us who you’re betting on.

Stay tuned for the quarterfinals, but for now, see what else we’ve been up to here on the Goldy.

Bianca Buitendag Gold Day on the Gold Coast #ROXYpro

Stephanie Gilmore! Gold Day on the Gold Coast #ROXYproGolden Barrel #ROXYpro Stephanie Gilmore

 

Mar
01

#ROXYpro Day 2 Sunday Funday watching the boys at the Quiksilver Pro Gold Coast

Sunday Funday on the Gold Coast #ROXYpro

It was the boys turn today at the ASP Quiksilver Pro so the girls went to the beach to check them out (sort of…). That’s what you do on a Sunday funday in the land of OZ after all.

Stay tuned for the next call here on the Gold Coast at Snapper Rocks for Round 2 of the #ROXYpro.

Sunday Funday on the Gold Coast #ROXYpro#ROXYproSunday Funday on the Gold Coast #ROXYpro

Sunday Funday on the Gold Coast #ROXYproSunday Funday on the Gold Coast #ROXYproIMG_5458Sunday Funday on the Gold Coast #ROXYpro

Feb
26

The ROXY girls hit the ASP Red Carpet

Click here for more #ROXYPro

Action item for the evening – ASP red carpet and awards show for the Roxy girls…which means a little styling, makeup and hair to help celebrate and congratulate these girls on 2013 well done! Plus, it’s just fun to get dolled up and styled up with your friends so we had to make it happen.

Accepting her second consecutive Longboard World Title was none other than Roxy’s own Hawaiian beauty Kelia Moniz – who was an absolute showstopper in her #POPsurf neoprene cropped top and flowy skirt. The best part, was Kelia left it up to her fans to pick between yellow and pink…and the winning color turned out to be her favorite too (but of course she couldn’t have gone wrong in either!).

For more on the #ROXYpro click here.

Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro #ROXYPro ASP banquet Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro Click here for more #ROXYPro #ROXYPro ASP banquet #POPsurfClick here for more #ROXYPro #ROXYPro ASP banquet #ROXYPro ASP banquet

Feb
02

We <3 You! Take 25% off Dress One Day Only! Just in time for Valentine’s Day!

We <3 You! Take 25% off Dress Today Only! Just in time for Valentine's Day!

Obsessing over dresses? Yep, us too and with Valentine’s Day well on the way, we figured you might wanna pick up 1, 2, or 3 for 25% off today only (starting February 3rd)!

Some of our absolute favorites are the Tie Dyed Setting Sun Dress maxi worn by Monyca above in beautiful Oahu. If you’re loving the whole Ombre look – then you’ll fall for the On The Radar Dress (make sure you check out the rad racer back), and of course, the print on the Shore Thing Dress is just plain, well amazing, and we have to admit the bodice is beyond flattering. Shop all Dresses!

We HEART you!

**Receive 25% off on Dresses today only, February 3, until 11:55 PST. Offer not valid on Sale, Snow, E-Gift Cards, Gift Cards, or 3rd Party Product. Cannot be applied to past purchases. Online only.

Jan
15

Find Beauty in Everything…

Be unapologetically passionate.Find beauty in EVERYTHING.Get lost on purpose, Get lost for purpose.Follow the path that leads to awesome.
Only you can create your dream. Shop new arrivals.

 

Dec
12

The ROXY Team takes home 2 Surfer Poll Awards

The ROXY Team takes home 2 Surfer Poll Awards

The Roxy team, including newly crowned 2x world Longboard champion and Hawaiian Kelia Moniz, Stephanie Gilmore, and Bruna Schmitz all took to the red carpet at the 2013 Surfer Poll awards doting glammed up attire. Meanwhile, the pride of South Africa, and the best commentator we know, Rosy Hodge, ran the red carpet alongside another memorable staple at the Surfer Poll awards, Sal Masekela. The girls made their way over to fellow teammate for a quick chat and photo snap before taking to their seats and watching the show.

Roxy team rider and 5x World Champ Stephanie Gilmore

2x Surfer Poll Winner and 5x world champ Stephanie Gilmore took home #5 at this year’s Surfer Poll and didn’t disappoint the crowd who was waiting to see what she’d be wearing. Her one-piece plaid jumpsuit was sporty, classy and all the rage on Twitter. Kudos to Steph for always surprising and never disappointing which translated to her gracious acceptance speech where she congratulated fellow teammate Kelia Moniz on her recent World title win along with a lovely tribute to friend Buttons. You’ll find Steph finishing the year off right in Hawaii at the Quiksilver House at Pipe.

Roxy team rider and 5x World Champ Stephanie Gilmore

…And Women’s #2 Surfer Poll went home with Roxy team rider Sally Fitzgibbons. Sally accepted the award all smiles and oceans away in the freezing , snowy, and extremely cold waters of Nova Scotia. Looks like her Roxy wetsuit was helping her bare the cold for some surf sessions and a quick acceptance speech.

The ROXY Team takes home 2 Surfer Poll Awards

Oct
23

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world

We took our five lucky DARE YOURSELF winners from around the world to Tavarua, Fiji for an adventure of a lifetime to hang with ROXY athletes including Kelia Moniz, Bruna Schmitz, Monyca Eleogram.

We were inspired to give back to the community, learn about the Fijian culture, swim like mermaids, surf the longest waves of our lives, workout with world class surfer Sally Fitzgibbons (and somehow keep up), but more importantly, we made lifelong friends. #DAREYOURSELF 

See how the winners spent their time on this little heart-shaped island in this video!

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF

Sep
24

Roxy Hawaii: Jam sessions & back country road trippin’ in Honolulu with Ford Fiesta! Episode 5

Watch the final episode of the Roxy Hawaii #FiestaMovement series!!

Goodbyes are always the hardest (we’re really not very good at them), so in the last episode of the Ford Hawaii series, it only makes sense to take the long road with Kelia Moniz, Bruna Schmitz, and Kassia Meador on a scenic drive across the island and down into Honolulu in their Ford Fiesta. First stop in Honolulu, a little jam session with Ukelele maestro Jake Shumabukuro at a local recording studio, Island Sounds Studio. Next up, a car ride filled with island trippin’, picture flippin’, and reminiscing on the past 5 days in Oahu. What were your favorite parts of the Roxy Hawaii series? The athletes have theirs…Sandy’s Beach, coconut ice cream, shark cages, canoe racing, Waikiki views, Pineapple field rally races, and the list goes on…

Join the #FiestaMovement 

Watch the final episode of the Roxy Hawaii #FiestaMovement series!!

Sep
10

ROXY Hawaii: Dive with sharks on Oahu with Kelia and Ford Fiesta! episode 3

SP14_Ford_Feinblatt_02885

How does a day turn from a healthy Acai bowl breakfast type of morning to potentially being shark bait in the afternoon?

Take a ride in our ROXY Ford Fiesta as the team (with Kelia in the driver’s seat) ‘goes for a snorkel’ with famed local waterman and shark whisperer Mark Healy in Day 3 of our Hawaiian adventure.

It doesn’t get more daring than 1 massive aluminum cage, and over 20 Galapagos sharks followed by a sunset photo shoot with Kassia Meador in Oahu’s famous Dole Pineapple Fields (a view that few tourists ever get to experience).   

See all the episodes HERE.

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA