Quik Poll: Best SPFs

There is nothing more important for a day of fun in the sun than a bottle of suncreen- and finding one you love is absolutely vital. I took an informal little poll with the Roxy Marketing crew to find out which SPF is this crowd’s favorite. Hawaiian Tropic definitely took the cake due to its “amazing smell.” Mmm…smells like summer! 


Behind the Scenes: Roxy Swimear Designer

I spent a few minutes with our awesome Roxy swimwear designer, Tori, and she shared some of her summer swimwear inspiration.

Roxy Swimwear Designer, Tori

Fav Swim Trends: 70s influences, long ties on bikini bottoms, mix and match of styles

Her Go-To Swim Style: an adjustable bandeau and string bottom

Fav Beach: Flemings Beach in Maui

Beach Bag Essentials: big bottle of water, Maui Babe tanning lotion, vintage sunglasses, straw hat from Mexico, terrycloth shorts, huge striped towel, magazines


Surfer Style

Today I checked in with a few girls from our surf team who were in town and asked them about their ”summer style secrets.”  They did not disappoint! Bree is a fan of “off-the-shoulder shirts,” while Jen always carries a little “salt in her hair” to look stylish. And Amy? She swears by a “hot pair of earrings.” My advice: try all 3 at once!

Amy, Jen and Bree (L. to R.) share their style secrets


Swimwear to Suit Your Style

Are you the type of girl who never leaves home without an armful of bangles and put “boho” on the map at your school? Or is your style more in the realm of perfectly coiffed and pulled together? You swear you and Blair Waldorf are secret soulmates…

Well, whatever fashion you fancy, we’ve got you covered this summer with swimwear for all styles! Check out a few of our favorites below:

If you are SPORTY, check out the Rox-Two-O.

For a BOHO suit that will stand out, Ray of Light is my pick.

You can’t go wrong with the Bond One Piece for a perfect BEACHY-CHIC option.

And lastly, for a CLASSIC style that will never look outdated, the Surf Essentials bikini is exactly that, a total essential.

So grab a suit that fits your style and hit the beach with Roxy!


Swim Style: For the Girlie Girl

I’ve said it before and I’ll say it again- I’m a big fan of ruffles! There is absolutely nothing more girly or feminine about these unexpected little tufts and frankly, having them on a bikini is pure perfection in my book.

So, if you’re a girly girl- looking for a suit with a little subtle sass, check out the “Be Hippe Ruffle” bikini. The top will look adorable when peeking out of a tank top cover-up or paired with a long skirt. And alone?  Why, of course it’s perfectly stunning! So, really, you can’t go wrong. Sounds like a fabulous game plan to me!


How to Accessorize Your Bikini: Stunning Shades

There are so many great ways for you to splash some style into your bikini whether it’s through festive headwear, fun jewelry or a simple wrap (and of course, a fabulous shave via your Schick Quattro for Women razor).

But perhaps the most important piece every beach go-er needs is a pair of sweet sunnies to shield the sun and protect your peepers. Style with substance…can’t beat that!

My personal favorite (and apparently FabSugar’s too!) are these “Breakfast Club” shades. You can’t go wrong with oversized lenses and just a hint of glamourous gold. Subtle and yet perfectly on point. Grab a pair here.


SoCal Roxy Event: Bikini Shopping Experience

Come join Roxy and Surfside for a personal bikini shopping experience! Enjoy the manicure station, discounts on swimwear and great prizes!

Where: Surfside Sports 233 East 17th Street, Costa Mesa, CA 92627

When: May 20, 2010 6:00-8:00pm


Boardshort Designer Inspiration

I asked Holly, our fabulous boardshort designer, to send me some images that have been inspiring her designs lately and she did not disappoint! She told me ethnic prints, natural beauty, free spirits and tie dyed gypsy are some main themes that she currently loves.

Here are some cool images that she sent over:

Images via Papillion Bleu and Beyond the Valley Store

Images via Lost Art NYC

And if you are looking for some more inspiration, check out our Tiger Wave Boardshorts for tribal influences and No Worries Boardshorts  for a fun tie-dye print.

Now, go out and get inspired!


Design-A-Roxy Bikini Contest Is On

Design-A-Roxy Bikini Contest is on!

Submit your design between May 3rd – July 31st, 2010.

We’re giving away tons of prizes. For more info on each of the prizes below visit the site.

Grand Prize Winner – gets $5,000 cash prize, a Quattro for Women® Summer Prize Pack and her winning design made into an actual bikini for her to wear!

Runner Up – gets $2,000 cash prize and a Quattro for Women ® Summer Prize Pack!

Viewers Choice – design with the most votes get $1,000 Roxy wardrobe and a Quattro for Women ® Summer Prize Pack!

Voters Prize – vote for your favorite design and you could get a $1,000 Roxy wardrobe and a Quattro for Women ® Summer Prize Pack!


Bring on the Brights!

I took an informal little poll around the Roxy offices today to see what nail polish colors everyone was sporting. As evidenced by the images below, brights seem to be the way to go! So, take a note from the Roxy girls and splash a punchy pink or courageous coral on your nails to take your summer style to the next level.