Roxy at PacSun’s Ballyhoo!

Take 2 days full of fun in the sun in Santa Monica, stir in about 6,000 Roxy fans,  add a Tony Hawk demo,  add Erica from P.S. I made this, B.O.B.,  Matt & Kim, and a ton of other amazing musical acts and blend them all into the weekend of June 19th & 20th. What do you get?

The PacSun Ballyhoo event!

Check out our booth! Erica from P.S. I made this helped all of our Roxy girls, Roxy fans, and Roxy friends make amazing necklaces using suede strings, feathers, and Roxy beads. For stopping by you got to keep your necklace you made a really cute ROXY “Hello Summer” tote.

For our pix on Flickr, click here! Can you spot yourself?


Lisa’s Summer Style Tip

Here’s a style tip straight from our Fashion Director, Lisa:

“Summer is all about that easy, slouchy racerback tank. Low armholes and deep necklines leaving you too exposed?  Ditch the bra and opt for a bikini top in a color that’s meant to be seen.”

Sounds like some great advice to me!


4th of July Countdown

If your 4th of July is anything like mine, you spend 99.9% of your day in a swimsuit- but still want to find a way to show your patriotic spirit. This year, I’m going to take a cue from the girls of “The Hills” and rock a little red bikini like this one. It will look perfectly festive on the 4th, but still be wearable year round when I hit the beach. So, tell me, what do you plan to wear for your Fourth?

Lo and LC of "The Hills"; image via cdn.buzznet.com

Lo and LC of "The Hills"; image via cdn.buzznet.com


Our First Twitter Contest: “What’s In Your Beach Bag?”

Introducing our first Twitter Contest @Roxy!

How does this contest work?

1. WATCH this episode of Roxy Style Spy.

2. TWEET us @Roxy which is your fave item in the bag and why!

3.  Be sure to follow us on Twitter!

The contest is only 2 days long (June 29 – 30, 2010) and you can only enter once. We will announce the winner Thursday via our Twitter account. The winner snags up the Wild Side Bag, the Rest a Sure Wallet , and the oversized Locals Only beach towel. And who doesn’t need a cute beach bag to get this summer started? Good luck!

For complete rules click here.


Great Bag: Wild Side

Every season here in the Roxy offices, there seems to be at least one item that every girl unanimously starts obsessing over and one day you look around and everyone is wearing this particular item…because it’s just so good! This summer season, without a doubt, the item that we are all wearing (and carrying in this case!) is the Wild Side Bag. It’s stripes are perfectly on trend and the variety of colors it is offered in suit just about any style.  So take it from us, whether you tote it to the beach or use it as your everyday carry-all, Wild Side is one great bag!


I’m Loving…Long Skirts

I woke up this morning scouring my closet for a long skirt…I think I have the beginnings of a full-fledged obsession. Usually I’m a “the shorter the better” type girl, but there is something so sophisticated and summery about pairing a long skirt with a cute tank and some bangles or hoop earrings. I’m desperately in need of one!

Currently I’m crushing on Star Fish, which is convertible into a tube dress also. I can imagine it looking perfect thrown on over a bikini at the beach. Now, if you’ll excuse me, I have some shopping to do…

Image of Kate Moss via People Style Watch


My Summer Beauty Essentials

Here are the items I keep close by throughout the summer to beat the heat in style!

1. Korres Watermelon Face Sunscreen Stick

2. David Babaii Bohemian Beach Spray

3. Rosebud Salve


Sandals for Your Style

ROCKER CHIC: Jett  is your best bet. Metal studs toughen up this super cute style.

BEACHY CLASSIC: Can’t go wrong with Tahiti. This style won’t let you down and is offered in a variety of colors and patterns.

GIRLY GIRL: Sweet with a little bit of spice, Rickie’s rosettes pack punch for any outfit.

FASHIONISTA: Cuffed sandals are having a moment and Courtney fits the bill.


Introducing ROXY STYLE SPY videos!

Introducing Roxy Style Spy videos. Roxy Style Spy takes you behind the things all things fashion, trends, photo shoots and styling ideas in the world of Roxy. In our first episodes find out “How to Wear A Bandeau”, hot to pack your ultimate beach bag in “What’s in Your Beach Bag?”, and “More Ways Than One” features how to wear a convertible top in a zillion ways.

Below, find what’s in your beach bag? Stay tuned for next week’s video or visit our Youtube channel.
Subscribe & enjoy!


Best Beach Accessory: Straw Hat

Without a doubt, one of the best accessories for hitting the beach is a cute straw hat. It packs punch with style but also doubles its use by shieldling your face (and tresses) from the sun. Just take it from Jessica Alba, who is rarely seen hitting the sand with one. A great option is the Hot Ticket hat. It comes in 4 fun color variations that are guaranteed to suit any style.