Women’s Health Helps You Find The Best Swimsuits Under $100

Summer is finally here and WomensHealthMag.com is helping you find the best and most stylish suits for under $100. This season, four Roxy suits make the list in various categories. The Roxy Gypsy Paradise bikini is featured in the “Hawaiian” piece, the Roxy Sweet Horizon bikini makes a splash in the nautical story, the Roxy Summer Twilight bikini is perfect for those who love graphic print and last but certainly not least the Surf Essentials Bustia bikini top and Tiki Tile Foldover boy brief are ideal for mixing and matching. For more swim styles under $100, click here, and be sure to check out roxy.com for even more great bikinis.


Style Your Swim Events coming to Hawaii just in time for the Waikiki Classic

Tired of wearing the same bikini as other girls on the beach?  Now’s your chance to create a one of a kind swimsuit just for you!  Roxy will be out in Hawaii next week hosting “Style Your Swim” events at three local surf shops across Oahu… just in time for the Roxy Waikiki Classic 16th-17th.

Here’s the deal, if you spend $40 or more on Roxy product during the event you’ll receive a FREE Roxy bikini to customize with beads and rope at our Roxy Bikini Bar!

Come hang with Roxy and style your swim at the select locations below! SEA ya there!

Tuesday, June 12th, 2pm-4pm

BRC North Shore

66-250 Kam Hwy, STE G

Haleiwa, HI 96712


Wednesday, June 13th, 12pm-2pm


1450 Ala Moana Blvd, STE 1111

Honolulu, HI 96814


Thursday, June 14th, 2pm-4pm

Quiksilver at Ward Warehouse

1050 Ala Moana Blvd, STE 1550

Honolulu, HI 96814



Cosmo Shows You The Perfect Swimsuit For Your Booty

Still looking for that summer swimsuit that fits you just right? Well Cosmopolitan Magazine may have the answer you have been looking for in this month’s Swimsuit Special. In the current issue, Cosmo editors pick out the best swimsuits to help you show off your backside. The Roxy Hobo Surf Bikini makes an appearance as the perfect suit to provide support and coverage while you are out catching waves or just splashing around in the surf. For this and may more great swimsuit options, pick up your very own issue of Cosmo, on stands now!


Selena Gomez Wears A Roxy Bikini

Check out Selena Gomez rocking a Roxy bikini in Rio de Janeiro, Brazil this past week! Click here to see the Roxy Spring 12 bikini collection and get your very own!


Build Your Own Bikini – The Roxy Summer 12 Press Preview in NYC

This month Roxy hosted their Summer 12 Press Preview at Ditch Plains in NYC. Market Editors from over 60 publications got the chance to DIY their own bikinis, chat with Roxy Pro Monyca Byrne Wickey and enjoy refreshing Roxy-fied food and beverages. Here is a sneak peak at the event and upcoming Summer 12 line.

For more pics, check out our Flickr album!


Top 20 Finalists Announced for Schick Quattro presents Design-A-Roxy-Bikini

Thank you to everyone that worked so hard on this Design A Bikini contest! We were so thrilled to see all these different entries. You guys are all very talented, and the team here at Roxy is very impressed with all the entries. The judges will be having a hard time picking the winners, but we they definitely know what they’re doing, so we trust them. Let’s hear it for the finalists! Congrats!

TOP 20 FINALISTS, click here.

For the complete gallery, click here.

To learn more about our awesome judges, click here.


Last Call Designers! Design-A-Bikini Closes this week!

Thank you to everyone who has entered Design A Bikini so far! But it’s not too late! You have until Saturday July 31, 2010 to submit your design. What’s in it for you? Except for the most amazing bragging rights to all of your friends, there are of course other prizes involved as well. Check out the complete list of prizing here. After the contest closes this Saturday, we will select the top 20 finalists, and the judges will weigh in on the winners! Finalists will be announced August 20th, 2010. Winners will be announced on September 20th, 2010.

It’s not too late: Sign up here!

Thanks again to everyone & GOOD LUCK!


DIY time: Make your own feather necklace!

Last month, we got to hang with PacSun at their Ballyhoo event. At the Roxy booth we offered DIY native american inspired necklaces.

Not only are they fun to wear, but they were even more fun to make! As you can see, the girls went wild over our DIY booth. Thanks to Erika Domesek from P.S. I made this, we learned step by step how to create our new favorite accessories of the summer!

Here is our step by step guide:

What you’ll need: Feathers, beads, tape, and suede string in any colors you like!

1) Measure the string to your desired length, cut it, and repeat so you have three strings that you can braid.

2) Tie the three strings into a secure knot.



Summer’s Style Secrets

Our VP of Design, Summer Rapp, definitely lives up to both her name and job title (mastermind behind our Roxy designs). So we thought, who better than Summer to share some of her namesake season’s style secrets, beauty tips and favorite happenings with our readers?

Read below for some Summer Inspiration!

Fav Destination: “Cabo Surf Hotel in San Jose del Cabo for some serious R&R and super fun waves!”

Cabo Surf Hotel

Cabo Surf Hotel

Style Secrets: “I’m loving my Roxy Day Trip Romper in navy from the summer line…it makes me feel very 70′s chic.”

Beauty Tips: “I am obsessed with Bobbi Brown sunscreen body spray with spf 15. The oils keep your skin hydrated and leave you feeling fresh! I also love the way salt water texturizes my hair after a long day at the beach. I like to keep it that way awhile before washing.”

Weekend Routine: “You can find me at the Farmer’s Market every Sunday in Long Beach, CA supporting the local farmers. I’m also looking forward to the Rose Bowl Flea Market in LA this Sunday!”

Thanks Summer!


I’m having a Neoprene Moment…

…And it makes perfect sense since Summer is a season in which this fabric thrives. This awesome material is so unexpected and fun- whether in an outfit or bathing suit. I especially love what Cynthia has done with it in the Bond One Piece. I’d pair this with a black miniskirt or long cotton skirt for a night out on the town. Done and done!