Thank you to everyone that worked so hard on this Design A Bikini contest! We were so thrilled to see all these different entries. You guys are all very talented, and the team here at Roxy is very impressed with all the entries. The judges will be having a hard time picking the winners, but we they definitely know what they’re doing, so we trust them. Let’s hear it for the finalists! Congrats!

TOP 20 FINALISTS, click here.

For the complete gallery, click here.

To learn more about our awesome judges, click here.

Thank you to everyone who has entered Design A Bikini so far! But it’s not too late! You have until Saturday July 31, 2010 to submit your design. What’s in it for you? Except for the most amazing bragging rights to all of your friends, there are of course other prizes involved as well. Check out the complete list of prizing here. After the contest closes this Saturday, we will select the top 20 finalists, and the judges will weigh in on the winners! Finalists will be announced August 20th, 2010. Winners will be announced on September 20th, 2010.

It’s not too late: Sign up here!

Thanks again to everyone & GOOD LUCK!

Last month, we got to hang with PacSun at their Ballyhoo event. At the Roxy booth we offered DIY native american inspired necklaces.

Not only are they fun to wear, but they were even more fun to make! As you can see, the girls went wild over our DIY booth. Thanks to Erika Domesek from P.S. I made this, we learned step by step how to create our new favorite accessories of the summer!

Here is our step by step guide:

What you’ll need: Feathers, beads, tape, and suede string in any colors you like!

1) Measure the string to your desired length, cut it, and repeat so you have three strings that you can braid.

2) Tie the three strings into a secure knot.

Read the rest of this entry »

Our VP of Design, Summer Rapp, definitely lives up to both her name and job title (mastermind behind our Roxy designs). So we thought, who better than Summer to share some of her namesake season’s style secrets, beauty tips and favorite happenings with our readers?

Read below for some Summer Inspiration!

Fav Destination: “Cabo Surf Hotel in San Jose del Cabo for some serious R&R and super fun waves!”

Cabo Surf Hotel

Style Secrets: “I’m loving my Roxy Day Trip Romper in navy from the summer line…it makes me feel very 70’s chic.”

Beauty Tips: “I am obsessed with Bobbi Brown sunscreen body spray with spf 15. The oils keep your skin hydrated and leave you feeling fresh! I also love the way salt water texturizes my hair after a long day at the beach. I like to keep it that way awhile before washing.”

Weekend Routine: “You can find me at the Farmer’s Market every Sunday in Long Beach, CA supporting the local farmers. I’m also looking forward to the Rose Bowl Flea Market in LA this Sunday!”

Thanks Summer!

…And it makes perfect sense since Summer is a season in which this fabric thrives. This awesome material is so unexpected and fun- whether in an outfit or bathing suit. I especially love what Cynthia has done with it in the Bond One Piece. I’d pair this with a black miniskirt or long cotton skirt for a night out on the town. Done and done!

Take 2 days full of fun in the sun in Santa Monica, stir in about 6,000 Roxy fans,  add a Tony Hawk demo,  add Erica from P.S. I made this, B.O.B.,  Matt & Kim, and a ton of other amazing musical acts and blend them all into the weekend of June 19th & 20th. What do you get?

The PacSun Ballyhoo event!

Check out our booth! Erica from P.S. I made this helped all of our Roxy girls, Roxy fans, and Roxy friends make amazing necklaces using suede strings, feathers, and Roxy beads. For stopping by you got to keep your necklace you made a really cute ROXY “Hello Summer” tote.

For our pix on Flickr, click here! Can you spot yourself?

Here’s a style tip straight from our Fashion Director, Lisa:

“Summer is all about that easy, slouchy racerback tank. Low armholes and deep necklines leaving you too exposed?  Ditch the bra and opt for a bikini top in a color that’s meant to be seen.”

Sounds like some great advice to me!

If your 4th of July is anything like mine, you spend 99.9% of your day in a swimsuit- but still want to find a way to show your patriotic spirit. This year, I’m going to take a cue from the girls of “The Hills” and rock a little red bikini like this one. It will look perfectly festive on the 4th, but still be wearable year round when I hit the beach. So, tell me, what do you plan to wear for your Fourth?

Lo and LC of "The Hills"; image via cdn.buzznet.com

Introducing our first Twitter Contest @Roxy!

How does this contest work?

1. WATCH this episode of Roxy Style Spy.

2. TWEET us @Roxy which is your fave item in the bag and why!

3.  Be sure to follow us on Twitter!

The contest is only 2 days long (June 29 – 30, 2010) and you can only enter once. We will announce the winner Thursday via our Twitter account. The winner snags up the Wild Side Bag, the Rest a Sure Wallet , and the oversized Locals Only beach towel. And who doesn’t need a cute beach bag to get this summer started? Good luck!

For complete rules click here.

Every season here in the Roxy offices, there seems to be at least one item that every girl unanimously starts obsessing over and one day you look around and everyone is wearing this particular item…because it’s just so good! This summer season, without a doubt, the item that we are all wearing (and carrying in this case!) is the Wild Side Bag. It’s stripes are perfectly on trend and the variety of colors it is offered in suit just about any style.  So take it from us, whether you tote it to the beach or use it as your everyday carry-all, Wild Side is one great bag!