Professional Roxy Surfer Kassia Meador teamed up with director Bruce Muller and cinematographer Sonny Miller and musical trio E.S.P. to present three short films from “Frequencies” at Sonos Studio in Los Angeles this week.

It was a full house for the pre-screening and needless to say, it was quite a show! Check out some of the pictures straight from the event, and if you haven’t had a chance to see the first of two shorts leading up to the official premiere of Frequencies, you can watch Early Echo and Reflections on the Roxy blog.

Stay tuned for more from Kassia Meador right here on the Roxy blog.

The whole team at Roxy would like to sincerely thank each of you for your fantastic submissions to the Let the Sea Set You Free contest.
We have found ourselves incredibly inspired with all of the talent, passion, and the love of the world you have shown us and this has truly captured our hearts.
We received thousands of quotes, photos and videos from over 80 countries. You’ve inspired us to dream bigger, and create new ways to connect directly with you.

In our hearts and minds, every one of you is a Roxy girl. We see each of you as part of a community of girls whose love of the surfing culture and the world have the potential to make waves and move mountains, and we look forward to riding the next great swell with you.

We wish the finalists the best of luck, and send all of you our love and admiration.

We’ve always been on Boards… It’s how we live and where we ‘re inspired…now we’re PINNING on them and couldn’t be more thrilled!

Wanna join our Ride?
Follow us on Pinterest @Roxy and check out our growing inventory of NEW boards…don’t forget to share your favorite pics with us by tagging us @RoxyClothing

From ‘Heart of Surf’ to ‘Art & Design’, down to ‘DIY & How To’s’ we’re showing off all our favorite pics and we’re looking forward to some amazing contests and giveaways to come…

We’re always down for a good picture adventure! Aren’t you?

Moments before we set off on a journey with the Roxy surf team to the Mentawais and Bali for our Summer 2012 shoot, we fell head over heels (and borderline obsessed) with The Ropes Maine and have been completely hooked since.

Thanks to Maine Ropes designer Shana, we packed a bag full of Ropes, which now grace the pages of our Summer 2012 catalog and countless other pictures from the Surf Team’s epic adventure…and some of our co-workers even sports some Ropes too!

We caught up with Shana and had her share some ‘Maine Moments’ with us, because let’s face it, something about her Ropes and Maine quaintness completely entrances us.

Roxy: What is it about Maine you love most?

Shana: I always found the cities to be inspiring in a cultural sense but stifling from a creative and design stand point.  I like the idea of visiting different metropolitan cities but then coming home to Maine to interpret and digest everything.  Maine does not have all those big cities comforts or conveniences therefore I believe it pushes you to be more creative.  Things are not so straight forward or obvious; you have to look outside the box and that is where creativity flourishes.   

Roxy: How would you define a quintessential Maine moment?

Shana: Spending the entire day on my husband’s lobster boat exploring different islands off the coast. 

Roxy: What is your favorite Roxy memory?

Shana: Growing up, I vividly remember my babysitter giving me hand-me-downs of her super cool clothes. I remember labels like Benetton, Espirit, OP, Body Glove, etc. But one item I remember in particular was a pair of boardshorts from Roxy that I wore every single day that summer.

Roxy: Where will your next adventure take you?

Shana: Hopefully on the next Caribbean location with Roxy!…realistically a trunk show/reunion with my college friends in the Hamptons.

Roxy: Can you give us a sneak peek or inside scoop on what we can expect next from The Ropes Maine?

Shana: In the future you can expect to see many more great jewelry designs, as well as a few new accessories – all incorporating rope of course!

A brilliant graphic designer who makes magic happen on our computer screens, scans the beaches on her daily workouts and weekend beach combing sessions in an effort to clean up. Her artwork submission entitled ‘COLLECTED’ recently took 1st prize at our company Earth Day artwork.

Here’s a little message from the artist’s submission: “Over the past few weeks I’ve been going to the beach every day after work – beachcombing and collecting. My initial thought for this project was to make a collage out of all-natural elements found at the beach, but, once I started collecting I quickly realized I was finding more plastic than anything else. These days our So Cal beaches are covered with so much plastic and trash it makes me sick – and this art piece is the result. It’s impossible to find a shell anymore without finding 20 pieces of trash to go along with it. How did we let it come to this? Let this be a reminder to help keep our beaches clean and next time you go out for a surf, when you leave bring some of that trash with you.”

For more from Becca check out her blog!

Roxy team rider, artist, professional longboarder, and incredible photographer Kassia Meador went with the whole Roxy Surf Team on our Summer 2012 shoot to Bali and the Mentawais. As always, she brought along her camera for the ride, playing double-duty: surfing with the team and snapping some of the most memorable images of the entire journey that only Kassia could capture!

Here’s an inside peek of some of the images brought to life in the Roxy 2012 Summer catalog dropping April 23rd and now viewable online.

The Venice Art Walk and Auctions kicks off this year with the Surf & Skate even presented by the Boardriders on Thursday April 19^th. The preview event will be held at 585 Boardriders with Quiksilver, Roxy, and DC all present! Quiksilver Inc. athletes and artists will be there to preview auction works. Expect a list including Quiksilver surfers Reef MacIntosh and Strider, Kristi McKnight’s live art, Cesario “Block” Montano photography, Quiksilver shaper Michael Baron, Roxy surfer and artist Kassia Meador, DC’s Mark Winn and Tobin Yelland’s custom decks on display,  Mike Blabac photographs, and some Quik skate athletes.

Come down to Boardriders this Thursday and enjoy live art, music local DJ Kevyon Pierre, refreshments including beer frin PRIMO and Central Cal Wines and shopping to benefit Venice Family Clinic. This event is free and open to the public. A 20% discount will be offered and 20% of all proceeds will be donated towards the Venice family clinic. See you there!

We’re back!…showing you more behind the scenes of our Summer catalog as we countdown until it officially drops on April 23^rd (how excited are you!?). Last time we showed you the press check and a quick recap on the process. Now we’re diving even deeper, and giving you some cultural insight and showing you how BALI lives throughout our catalog pages.

Roxy Graphic Designer Devin Dailey went with the Roxy team riders on the journey of a lifetime and took plenty of pictures along the way. He found inspiration in the typography used on Bali’s hand painted signs and boats as well as all the bright colors and textures.

When it came time to start designing the catalog, Devin Dailey & Becca Kudela pulled out those inspirational photos creating some amazing hand painted type to really capture that Balinese vibe…stay tuned…we’ll be continuing our catalog countdown next week!

We’re anxiously counting down our SUMMER 2012 Catalog which officially drops on April 23^rd. In grand anticipation of its arrival we’ll be giving you a behind the scenes look at what goes into the making of a ROXY catalog each week!

 This week we’re taking you to Wisconsin, where graphic designer extraordinaire, Rebecca Kudela, traveled to oversee the catalog press check.

Ever wonder what goes into a press check…here’s Becca’s quick guide:

1. Files/artwork is sent to the printer.

2. The files are setup on the huge web press that prints thousands of catalogs a minute (it happens really fast so I have to be quick about the decisions I make while on press)!

3. One of the most important components of press checking is to make sure the color looks ok! I compare what is being printed to the original photo proofs from back at the office and make sure the color matches. Is the ocean as blue as it is on the original? Are a pair of shorts red on press, when they are actually Coral?

4. The catalog gets printed in three parts, the cover portion (front, back, inside front, inside back), and the body – which is split up into two parts. The printer operates 24 hours a day, so for this book I started at 12am and finished approving the last body section at 5am, a long night, but worth it!

Checking out all of our collection details which include vintage inspired crochet and friendship bracelet details, we’re feeling a little nostalgic for cut-off shorts, summer days, and ice cream cones. It’s bringing us back to the days of  endless days of hanging with our BFF. Inspired by our love for our BFFs, friendship details can be see in our entire collection.

Is your BFF a million miles away? Here is an awesome way to get creative and make a little reminder of what your friendship means to you: Friendship Bracelets.

If you’re not a DIY queen – don’t fret- find our favorite friendship bracelets from our own Carly Bennett on Etsy!