May
13

Catalog Countdown: In studio & the new Catalog Collection

ROXY Catalog Countdown #DAREYOURSELF

The Summer Catalog will be here in no time (mark your calendars for May 15th!) but first, we’re giving you a sneak peek into the entire catalog collection and a little in studio behind the scenes action.

ROXY Catalog Countdown #DAREYOURSELF

Besides traveling to the likes of Tahiti to snap some epic moments of the Roxy team soaking in the culture of the famous Polynesian islands, we setup shop here at Roxy headquarters to snap some fun pics of our favorite Summer footwear. Here’s a behind the scenes look at our in studio shoot along with the finished product you’ll see in our upcoming Summer Catalog!

ROXY Catalog Countdown #DAREYOURSELF

 

ROXY Catalog Countdown #DAREYOURSELF

ROXY Catalog Countdown #DAREYOURSELF (more…)

Apr
29

Tic Tac Toes #ROXYsandals DIY

Tic Tac Toe(s) #ROXYsandalsPlaying games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

ROXY Tic Tac Toes #DIY #ROXYsandals

Feb
24

Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

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Feb
21

DVF loves ROXY: NYC Launch Party March 6th 6-9pm EST

You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!

Feb
03

Happy Valentine’s Day Card & 25% dresses promo! February 4th Only!

Start celebrating Valentine’s Day early!

February 4th ONLY! Use code CUPID at checkout to receive 25% off your dress purchase and FREE 2-Day Shipping in the US.

PIN this card, post it to Facebook  and check out our ROXY Heart Pinterest board for some of our favorite dress picks for Spring, plus other ways to spread the love.

(more…)

Dec
21

Roxy DIY ornaments! Great Gift Ideas!

Happy first day of Winter! Here are some kitsy DIY ornaments that we love make with friends for our tree. We made ours using treasures we found in the snow and our photo shoot in Tahiti…a collection of things that tell the story of our Roxy adventures in a unique way!

What You Need:
Empty glass ornament from a craft store
A cork
Sand or fake snow (otherwise it will melt like Frosty!)
Beach combing finds: sea urchins, coral, driftwood, sea glass, dried moss
OR
Winter wonders: acorns, holly balls, pine needles, cinnamon stick
Jute string
Baker’s twine
A piece of white paper for your message!

Easy How-To:

  1. Pour sand or fake snow into the glass ornament to desired amount using a funnel or by rolling a sheet of paper into a funnel
  2. Gently drop in your collection of memorable find into the ornament (make sure they are small or they won’t fit through the stem)
  3. Write a ‘message in a bottle’ about a trip our journey from that year or a sentimental thought to a friend to read now or years from now!
  4. Roll the note and tie gently with bakers twine
  5. Use the cork to seal your ornament!
  6. Create a tag for your ornaments to remember the year you made it & Viola! The perfect gift for family or friends!
  7. Hang it on a tree or use it as globe for display!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter

Dec
13

How-To Make A Gingerbread House, Roxy Style!

Today is the perfect day to stay inside and do some fun crafts with your friends. Check out our Gingerbread House How-To and build yours like a Roxy pro!

You Will Need:

    1 cup light corn syrup
    1/2 cup firmly packed brown sugar
    1/2 cup vegetable shortening
    4 cups all purpose flour
    1 Tbsp ground ginger
    1 Tbsp ground cinnamon
    Cardboard or tray to build your gingerbread house on
    Mixing bowl and spatula
    Cookie sheet for baking
    Stove top & small pan for heating ingredients
    Wax paper to cut out pattern for gingerbread house
    Pastry bag or zip lock baggy

    Click for the Roxy Gingerbread House How-To!

Dec
07

Oh What Fun It Is To Gift: The perfect DIY gift wrapping ideas

Oh What Fun It is To Give! (and maybe even get!). If your gift looks half as good as these, it is sure to be the first one opened at the next White Elephant or gift exchange! Plus, half the fun in gift-giving is gift-wrapping, of course!

For these simple DIY gift wrapping ideas we let Roxy team riders Kelia Moniz and Bruna Schmitz take the reigns and show us 3 easy ways to wrap this season.

Below is a list of supplies for each wrapping idea and the video will show you the rest!

List of Supplies:
T-Shirt DIY:
1. Rectangle Shirt Box
2. White wrapping paper
3. 3 Buttons
4. A Roxy hangtag for the pocket
5. A Cinnamon stick
6. A piece of Holly
Fabric Wrap DIY:
1. A square box
2. A square piece of fabric (enough to pull all 4 ends together at the top)
3. Yarn to create Pom Pom balls (Here’s our How-To)
Shell wrap DIY :
1. Brown paper
2. Yarn
3. A few shells

If you’re searching for ‘get-able’ and ‘give-able’ gift ideas, our Gift Guide will help you find some cozy slippers, fancy carry-alls, and much more!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter

Dec
02

Holiday Pom Pom DIY

DIY some festive Holiday Pom Poms this season & use them to wrap gifts, string a pom pom banner, or adore your cabin’s cuckoo clock with. They’re fun, festive, and trust us, they’re simple to make.

Here’s a quick step-by-step to get you started!

What you need: Scissors and Yarn

1. Wrap the yarn around your fingers
2. Cut the end
3. Carefully remove the yarn circle from your fingers, leaving the middle open
4. Grab the center section of either side and pinch together in the middle
5. Cut a small piece of yarn to wrap around the middle of the pinched yarn circle and tie a tight knot
6. Using your scissors, carefully cut the yarn all the way around (don’t worry if it’s not even, you can always fix it up!)
7. Snip all longer ends to even out the Pom Pom
8. Before you know it, you’ll have a whole bunch!

Nov
27

Award-Winning Boards: Built to Make You Better

Check out all the Award-Winning Snowboards.