We’re all on this ride together!…Now, with 3 million Facebook fans!

3 Million Facebook Fans! Thanks for joining our ride! #DAREYOURSELFWe’re all on this ride together! …Now, with 3 million Facebook fans!

To celebrate the 3 million fan milestone, take 30% off your purchase! TODAY ONLY!  Use code FB3MM at checkout**

**Coupon code is valid only on Not valid on sale styles, gift cards, gift certificates, bedding/room, hard goods, media, electronics, surf accessories, and jewelry. Not valid on past purchases.
Coupon code expires May 28, 2013 @ 11:59 PM PDT

Here’s a roundup of some of our favorite images celebrating the 3 million mark!

We're all on this ride together! #DAREYOURSELFWe're all on this ride together! #DAREYOURSELF 9a603a18be4711e2ab6b22000aa8004d_7We're all on this ride together! #DAREYOURSELF



ROXY Outdoor Fitness: Sayulita, Mexico with Let The Sea Set You Free winner Katie McLean

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

We caught up with Let The Sea Set You Free winner and Roxy Outdoor Fitness ambassador after her recent trip back down to beautiful Sayulita, Mexico. She went down south to continue her community work with Project Save Our Surf and attend the Roxy Stand Up Paddle in her and Longboard competition where she met up with fellow team riders Izzi Gomez, Vanina Walsh and Chloe Calmon and Jen Smith.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean


In Katie’s words:

Although we were all of different ages, from different places, and with different ways of surfing from shortboarding to longboarding to SUPing, we all immediately clicked. As soon as we anchored at the surf spot Burros, all in our Roxy bikinis, we jumped out of the boat into the pool warm water and paddled into the line up. Our local female water photographer flippered behind us capturing our snaps and smiles on every wave. After we sat by the crystal clear waters and stuffed ourselves with fresh shrimp ceviche, guacamole, and chips. Nothing tops Mexican food post-surf, except that post-scarfing siesta. Sleepily we drove back to Sayulita, stopping in San Pancho for a quick surf check and street vendor shopping. Then we performed a minor Cola-Loca surgery to the fin cut on my ankle (AKA we super glued it shut!).

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

The next day, I was reunited with Coste Verde International Elementary School. I was stoked to see my mural, students from last summer, and the progress the school had made with Project Save Our Surf’s contributions. We had blast reading to them from the books that PSOS brought to donate. After that the school, PSOS crew and I, built a playground by reusing old tires. To step it up from observation to interaction, provides a whole other level of learning and experience.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

After a long, rewarding day at the school, I raced off to join the Roxy girls for some autograph signings at Puerto Vallarta’s two Roxy stores. We were then let loose to raid the store and shop till we dropped, literally. We all passed out on the hour drive back to Sayulita and barely made it to the PSOS benefit dinner at a beautiful estate tucked away on a private beach past the point.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

In the morning, we donned our favorite new Roxy Outdoor Fitness swimsuits for a shoot at the beach cabanas. We hung in hammocks, sipped from fresh coconuts, and sat in the sand while snapping shots. After, I walked down to the surf contest to participate in a PSOS beach cleanup. I shared a trash bag with a few little Roxy-loving surfer girls I had met at the school last summer. It was awesome connecting with the kids and showing them what a difference we could make.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean



Catalog Countdown: In studio & the new Catalog Collection

ROXY Catalog Countdown #DAREYOURSELF

The Summer Catalog will be here in no time (mark your calendars for May 15th!) but first, we’re giving you a sneak peek into the entire catalog collection and a little in studio behind the scenes action.

ROXY Catalog Countdown #DAREYOURSELF

Besides traveling to the likes of Tahiti to snap some epic moments of the Roxy team soaking in the culture of the famous Polynesian islands, we setup shop here at Roxy headquarters to snap some fun pics of our favorite Summer footwear. Here’s a behind the scenes look at our in studio shoot along with the finished product you’ll see in our upcoming Summer Catalog!

ROXY Catalog Countdown #DAREYOURSELF


ROXY Catalog Countdown #DAREYOURSELF

ROXY Catalog Countdown #DAREYOURSELF (more…)


Tic Tac Toes #ROXYsandals DIY

Tic Tac Toe(s) #ROXYsandalsPlaying games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

ROXY Tic Tac Toes #DIY #ROXYsandals


Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!



DVF loves ROXY: NYC Launch Party March 6th 6-9pm EST

You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!


Happy Valentine’s Day Card & 25% dresses promo! February 4th Only!

Start celebrating Valentine’s Day early!

February 4th ONLY! Use code CUPID at checkout to receive 25% off your dress purchase and FREE 2-Day Shipping in the US.

PIN this card, post it to Facebook  and check out our ROXY Heart Pinterest board for some of our favorite dress picks for Spring, plus other ways to spread the love.



Roxy DIY ornaments! Great Gift Ideas!

Happy first day of Winter! Here are some kitsy DIY ornaments that we love make with friends for our tree. We made ours using treasures we found in the snow and our photo shoot in Tahiti…a collection of things that tell the story of our Roxy adventures in a unique way!

What You Need:
Empty glass ornament from a craft store
A cork
Sand or fake snow (otherwise it will melt like Frosty!)
Beach combing finds: sea urchins, coral, driftwood, sea glass, dried moss
Winter wonders: acorns, holly balls, pine needles, cinnamon stick
Jute string
Baker’s twine
A piece of white paper for your message!

Easy How-To:

  1. Pour sand or fake snow into the glass ornament to desired amount using a funnel or by rolling a sheet of paper into a funnel
  2. Gently drop in your collection of memorable find into the ornament (make sure they are small or they won’t fit through the stem)
  3. Write a ‘message in a bottle’ about a trip our journey from that year or a sentimental thought to a friend to read now or years from now!
  4. Roll the note and tie gently with bakers twine
  5. Use the cork to seal your ornament!
  6. Create a tag for your ornaments to remember the year you made it & Viola! The perfect gift for family or friends!
  7. Hang it on a tree or use it as globe for display!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter


How-To Make A Gingerbread House, Roxy Style!

Today is the perfect day to stay inside and do some fun crafts with your friends. Check out our Gingerbread House How-To and build yours like a Roxy pro!

You Will Need:

    1 cup light corn syrup
    1/2 cup firmly packed brown sugar
    1/2 cup vegetable shortening
    4 cups all purpose flour
    1 Tbsp ground ginger
    1 Tbsp ground cinnamon
    Cardboard or tray to build your gingerbread house on
    Mixing bowl and spatula
    Cookie sheet for baking
    Stove top & small pan for heating ingredients
    Wax paper to cut out pattern for gingerbread house
    Pastry bag or zip lock baggy

    Click for the Roxy Gingerbread House How-To!


Oh What Fun It Is To Gift: The perfect DIY gift wrapping ideas

Oh What Fun It is To Give! (and maybe even get!). If your gift looks half as good as these, it is sure to be the first one opened at the next White Elephant or gift exchange! Plus, half the fun in gift-giving is gift-wrapping, of course!

For these simple DIY gift wrapping ideas we let Roxy team riders Kelia Moniz and Bruna Schmitz take the reigns and show us 3 easy ways to wrap this season.

Below is a list of supplies for each wrapping idea and the video will show you the rest!

List of Supplies:
T-Shirt DIY:
1. Rectangle Shirt Box
2. White wrapping paper
3. 3 Buttons
4. A Roxy hangtag for the pocket
5. A Cinnamon stick
6. A piece of Holly
Fabric Wrap DIY:
1. A square box
2. A square piece of fabric (enough to pull all 4 ends together at the top)
3. Yarn to create Pom Pom balls (Here’s our How-To)
Shell wrap DIY :
1. Brown paper
2. Yarn
3. A few shells

If you’re searching for ‘get-able’ and ‘give-able’ gift ideas, our Gift Guide will help you find some cozy slippers, fancy carry-alls, and much more!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter