The Summer Catalog will be here in no time (mark your calendars for May 15th!) but first, we’re giving you a sneak peek into the entire catalog collection and a little in studio behind the scenes action.
Besides traveling to the likes of Tahiti to snap some epic moments of the Roxy team soaking in the culture of the famous Polynesian islands, we setup shop here at Roxy headquarters to snap some fun pics of our favorite Summer footwear. Here’s a behind the scenes look at our in studio shoot along with the finished product you’ll see in our upcoming Summer Catalog!
Playing games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!
This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.
Meet Becca K., Roxy’s in house Graphic Designer and Roxy’s ‘unofficial’ historian with a collection of vintage hangtags, magazine clippings and other Roxy memorabilia that had all of us Roxy girls taking a trip down memory lane.
Have you ever been curious about what a Graphic Designer’s workspace looks like? Have a look at Becca’s workspace and see what inspires her!
1.ROXY: Tell us about your job and how your work ends up on Roxy.com
Becca: I’m the Senior Graphic Designer for Roxy E-commerce, so it’s my job to take the marketing campaigns and bring them to life on Roxy.com! I work closely with marketing to become familiar with the story we want to tell, and then work with the web team to create wireframes for the site, the merchandisers to make sure we are showing the correct products, and the developers to make sure the designs are pixel perfect when they transition from being in my hands to being up on the site.
2.ROXY: What’s this?
Becca: When I was 14 I wrote a letter to Roxy telling them what a big fan I was and asked them to send me some stickers. They actually wrote back and sent me some stickers that came in this amazing envelope that I’ve saved for almost 14 years! When I’m having a bad day at work I look at this to keep myself inspired and remind myself about my passion for this brand.
3. ROXY: How long have you been collecting? What is your favorite?
Becca: I started saving anything with the Roxy logo on it since I was about 12, when I bought my first Roxy piece (I think it was a t-shirt) and I fell in love with the hang tag. I’ve saved every hang tag from every Roxy item I’ve ever bought, along with ads from magazines, posters, stickers, etc. I recently met a fellow designer and Roxy fan online – she followed my personal blog and learned about my love for vintage Roxy and sent me a bunch of amazing ads, books and posters for my collection, all the way from France! It was a great addition to my Roxy archives – thanks Julie!
4. ROXY: Any cool projects that you’re working on that you can share with us?
Becca: Even though I’m a web designer, one of my favorite parts of my job is when I get to work in the photo studio to create assets for a product trend story like the Mix & Make your own bikini tool!
5. Becca: I love to draw so I try to incorporate my illustrations whenever possible, like the Spring Break promo where I sketched activities to do at each destination, or the holiday and Valentine ’s Day card you might have seen here on the blog!
How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.
Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.
How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.
What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…
Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.
If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!
Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!
Click more to see some of Tal’s jewelry pulls for this shoot!
Happy first day of Winter! Here are some kitsy DIY ornaments that we love make with friends for our tree. We made ours using treasures we found in the snow and our photo shoot in Tahiti…a collection of things that tell the story of our Roxy adventures in a unique way!
What You Need:
Empty glass ornament from a craft store
Sand or fake snow (otherwise it will melt like Frosty!)
Beach combing finds: sea urchins, coral, driftwood, sea glass, dried moss
Winter wonders: acorns, holly balls, pine needles, cinnamon stick
A piece of white paper for your message!
Pour sand or fake snow into the glass ornament to desired amount using a funnel or by rolling a sheet of paper into a funnel
Gently drop in your collection of memorable find into the ornament (make sure they are small or they won’t fit through the stem)
Write a ‘message in a bottle’ about a trip our journey from that year or a sentimental thought to a friend to read now or years from now!
Roll the note and tie gently with bakers twine
Use the cork to seal your ornament!
Create a tag for your ornaments to remember the year you made it & Viola! The perfect gift for family or friends!
Today is the perfect day to stay inside and do some fun crafts with your friends. Check out our Gingerbread House How-To and build yours like a Roxy pro!
You Will Need:
1 cup light corn syrup
1/2 cup firmly packed brown sugar
1/2 cup vegetable shortening
4 cups all purpose flour
1 Tbsp ground ginger
1 Tbsp ground cinnamon
Cardboard or tray to build your gingerbread house on
Mixing bowl and spatula
Cookie sheet for baking
Stove top & small pan for heating ingredients
Wax paper to cut out pattern for gingerbread house
Pastry bag or zip lock baggy
Oh What Fun It is To Give! (and maybe even get!). If your gift looks half as good as these, it is sure to be the first one opened at the next White Elephant or gift exchange! Plus, half the fun in gift-giving is gift-wrapping, of course!
For these simple DIY gift wrapping ideas we let Roxy team riders Kelia Moniz and Bruna Schmitz take the reigns and show us 3 easy ways to wrap this season.
Below is a list of supplies for each wrapping idea and the video will show you the rest!
List of Supplies: T-Shirt DIY:
1. Rectangle Shirt Box
2. White wrapping paper
3. 3 Buttons
4. A Roxy hangtag for the pocket
5. A Cinnamon stick
6. A piece of Holly Fabric Wrap DIY:
1. A square box
2. A square piece of fabric (enough to pull all 4 ends together at the top)
3. Yarn to create Pom Pom balls (Here’s our How-To) Shell wrap DIY :
1. Brown paper
3. A few shells
DIY some festive Holiday Pom Poms this season & use them to wrap gifts, string a pom pom banner, or adore your cabin’s cuckoo clock with. They’re fun, festive, and trust us, they’re simple to make.
Here’s a quick step-by-step to get you started!
What you need: Scissors and Yarn
1. Wrap the yarn around your fingers
2. Cut the end
3. Carefully remove the yarn circle from your fingers, leaving the middle open
4. Grab the center section of either side and pinch together in the middle
5. Cut a small piece of yarn to wrap around the middle of the pinched yarn circle and tie a tight knot
6. Using your scissors, carefully cut the yarn all the way around (don’t worry if it’s not even, you can always fix it up!)
7. Snip all longer ends to even out the Pom Pom
8. Before you know it, you’ll have a whole bunch!