Jul
22

ROXY Collaborates on Exclusive Midnight Swim Collection with LA Artist Niki Livingston

Lookout & Wonderland x ROXY

If you ask us, one-of-a-kind swim pieces, DIY crafts, tunes by DJ Love Fingers and artisanal cocktails are the perfect way to wrap up a busy work week and spend a Saturday evening.

Last month, Lookout & Wonderland’s founding artist Niki Livingston showcased her capsule collection of 100 one-of-a-kind, organic indigo-dyed bathing suits that were created in collaboration with Roxy swim designers.

We hosted a launch party at Shelter Half, a unique artisan marketplace in Los Angeles, to celebrate the collaboration complete with an indigo dye workshop, live music and craft cocktails.

The Midnight Swim collection blends shades of shadowy indigo – the perfect compliment for endless summer days and nights spent at the beach. We enjoyed a runway presentation of the new line and then snacked, danced and sipped on cocktails while having fun creating our own DIY indigo-dyed mobiles. Hemp string, dyed pieces of canvas and some sticks are all you need!

We spoke with Cynthia Son, a ROXY designer to get the inside scoop behind the Lookout & Wonderland x ROXY collaboration.

 ROXY: What was the inspiration behind the collaboration?

Cynthia: The inspiration behind Midnight Swim was sparked from a concept from our swim designer Breanna Marston for our upcoming swim line. The underlying themes were a late night swim that evokes blue & black indigo inky patterns that feel like a summer night! Based on the beautiful hand dyed shibori technique used by Niki Livingston, we knew that her dynamic style mixed with indigo dyed patterns would be the perfect collaboration for ROXY!

 ROXY: Will we see more collaborations like this for ROXY Swim in the future? Will indigo dyed product be available in larger quantities in the future?

Cynthia: For now the collection is a one-of-a-kind run of 100 pieces that will only be available  exclusively at Shelter Half. There are a couple upcoming collaborations we’re pretty excited about! Stay tuned to see what we’re planning for Spring 2015!

ROXY: We know what indigo is a hot trend right now. What other trends do you see taking off with swimwear in the next few months?

Cynthia: Indigo is definitely a BIG trend right now. Our design team is  currently focusing on experimenting with different textures, space dyed fabrics, cut outs & seamless details.

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland’s Artist Niki Livingston.

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Sep
24

Roxy Hawaii: Jam sessions & back country road trippin’ in Honolulu with Ford Fiesta! Episode 5

Watch the final episode of the Roxy Hawaii #FiestaMovement series!!

Goodbyes are always the hardest (we’re really not very good at them), so in the last episode of the Ford Hawaii series, it only makes sense to take the long road with Kelia Moniz, Bruna Schmitz, and Kassia Meador on a scenic drive across the island and down into Honolulu in their Ford Fiesta. First stop in Honolulu, a little jam session with Ukelele maestro Jake Shumabukuro at a local recording studio, Island Sounds Studio. Next up, a car ride filled with island trippin’, picture flippin’, and reminiscing on the past 5 days in Oahu. What were your favorite parts of the Roxy Hawaii series? The athletes have theirs…Sandy’s Beach, coconut ice cream, shark cages, canoe racing, Waikiki views, Pineapple field rally races, and the list goes on…

Join the #FiestaMovement 

Watch the final episode of the Roxy Hawaii #FiestaMovement series!!

Aug
29

Haut Surf Shop throwback from our Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Today we’re throwing it back to our ROXY Fall shoot in Santa Cruz, California, where stands HAUT Surfboard Shop and where we scored our newest ride (hang on we’ll tell you more about our fancy board shortly).

Consequentially, HAUT is a throwback in itself, making its home in a one-story old building with a graveled driveway dating back to 1969.  Its quintessential surf charm cannot be mistaken…fin adorned windows, resin filled rooms, plastered walls chronicling tales of times past, and of course, Doug, the shop’s main man and legendary west-coast shaper, who brought out one of his mini-gun designs to make a special board for the girls.

Our new board is perfect for bigger, hollower waves that we see in CA in the Fall and now is part of our collection for road trips and secrets spots around the world.

Enjoy a glimpse into Haut Surf Shop! Also, Doug wanted us to tell you to follow HAUT’s Facebook page!

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Aug
22

All NEW Kassia Meador Wetsuits – the newest & grooviest line of wetsuits yet! Check it…

Check it…my newest and grooviest line of wetsuits yet…
YUMMY colors and technical tricks
taped up and sewn together to keep YOU
warm and feeling FREE…on your trips
to the SEA…

Designed with love by me…4 all you fancy footwork fanatics and fantastical dreamers***

Explore all of Kassia Meador latest wetsuits, pin them and check them out on Tumblr too!

Kassia Meador's grooviest wetsuits yet #ROXYwetsuits

Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

POP2

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Jul
16

Beach Braiding how-to with Bruna Schmitz and our friends at Paul Mitchell!

Beach braids are a thing of envy, especially when you can master them like the ladies of Paul Mitchell.

Luckily for us, the entire team was on hand at the Roxy Waikiki Classic to show us that fish and tails aren’t just synonymous with the water, and a little luck with your locks is easy with some Paul Mitchell SUN (especially the Sun Shield Conditioning Spray).

Watch this short how-to and have fun creating your own beachy-hair-do while protecting it from the sun!

Beach Braiding How-To with Paul Mitchell & Bruna Schmitz at the Roxy #WaikikiClassic

 

Jul
12

Roxy Waikiki Classic! Make your own Beach Bag at home with Rebekah Steen of Goldfish Kiss

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

When it comes to beach bags, we can’t help but love them more when they’ve got a little bit of your own personality to them.  Enter Rebekah Steen of Goldfish Kiss.  She joined us at the Roxy Waikiki Classic and got a bit crafty on the beach.  The best part?  Anyone can do this!  Enjoy the latest Roxy Style Spy featuring Rebekah who shows us all how to make your own eco-friendly beach bag this summer!  #DAREYOURSELF to DIY!

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

Jun
26

Katie McLean dares herself and takes her next adventure to El Salvador

Roxy's Katie McLean #LetTheSeaSetYouFree

A self proclaimed ‘connoisseur of right point breaks’, likely embedded in Katie McLean by her birthplace, Santa Barbara, Ca., had her eyeing El Salvador’s similar surf setup all her life. On June 1st (Katie’s birthday!) she fueled her constant wanderlust and finally made the journey to what the natives call Cuscatlán, The Land of Jewels.

early morning stretches for #ROXYOutdoorFitness ambassador Katie McLean in El Salvador

Our Roxy Let The Sea Set You Free winner struck gold, scoring the opening south swell of the summer. For two weeks, 4 boys, 4 girls, and I traveled between the pristine, tropical East of Las Flores and the ‘Wild West’ of La Libertad where the city sits right on the shore.

Katie surfed at the edge of a floral jungle resting on a sparkling black sand beach, trekked to the opening of an untouched valley covered with cows, barefooted through a city to surf an urchin-infested rocky point peeling off a cemetery, and boated to an empty barreling break up the immaculate coast.

#LetTheSeaSetYouFree winner Katie McLean's quiver collection in El Salvador

El Salvador’s air was hot, humid, and electric and the water was warmer than any pool. She basically lived in here Roxy bikinis and Roxy Outdoor Fitness shorts and sports bras. While traveling, I keep up my fitness routine by spending just 10 minutes a day doing pilates and yoga.

#ROXYOutdoorFitness ambassador Katie McLean loves trail running in El Salvador

As a huge fan of trail running, Katie reveled at the chance to run through the lush terrains of Central America. She ran through thundering downpours in a rainforest blooming with mangoes to waterfalls where they leapt off into cascading swimming pools.

#ROXYOutdoorFitness goes to El Salvador with adventurer and #LetTheSeaSetYouFree winner Katie McLean

An adventure wouldn’t be complete without seeing some sights, doing some shopping, and learning about the local culture. The group explored tiny town squares, never-ending tent markets, beachfront huts, and piers selling shrimp ceviche and buckets of fresh caught fish.

El Salvador adventures with Roxy's Katie McLean

Roxy's Katie McLean taes a daring adventure to El Salvador #DAREYOURSELF #LetTheSeaSetYouFree

Only 20 years out of a brutal civil war, a country plagued by poverty, gang violence, and drastic natural disasters, El Salvador’s history of danger kept Katie on my toes.

Katie McLean dares herself and immerses herself in El Salvador's rich culture #DAREYOURSELF

Katie’s heart was opened by the kindness of the country’s people; They were intrigued by visitors and excited to show their waves, way of life, and most importantly, Pupusas (El Salvador’s signature dish).

Katie McLean puts her own spin on the classic El Salvadorian dish, Pupusas! #LetTheSeaSetYouFree

Katie McLean ROXY #LetTheSeaSetYouFree

During the last lightning-filled nights and stormy days, Katie drew in her journal and helped a local artist paint a mural at AST Surf Hotel. Katie believes ‘Connecting and sharing your passions wherever you go is what makes travel memorable.’

Roxy's Katie McLean #LetTheSeaSetYouFree

In Katie’s words, “I dared myself to explore El Salvador’s untamed beauty, and was rewarded. I’ve returned home refreshed, inspired, and ready for my next adventure.” #DAREYOURSELF

 

 

 

Jun
06

She wore flowers in her hair! DIY a traditional Polynesian Lei in Tahiti with Monyca & Kelia

She wore flowers in her hair. It’s all about flowers no matter if it’s the tropical print on your Tropic Paradise Bikini (like the one Kelia’s wearing), in your hair, or on your head.

Recently, the Roxy team traveled to Tahiti where there’s no lack of tropical treats and beautiful flowers scattered pretty much everywhere you look. It’s a well-preserved paradise and in between surf sessions served as the ultimate downtime DIY treat for team riders Monyca Byrne Wickey and Kelia Moniz.
Roxy Summer! She wore flowers in her hair

Watch the Roxy Style Spy to get the basic how-to on making your own crown this Summer. Have fun getting creative with whatever flowers and natural elements you have available to you.

You don’t need to be in Tahiti to live the Roxy life! #DAREYOURSELF 

Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair

May
28

We’re all on this ride together!…Now, with 3 million Facebook fans!

3 Million Facebook Fans! Thanks for joining our ride! #DAREYOURSELFWe’re all on this ride together! …Now, with 3 million Facebook fans!

To celebrate the 3 million fan milestone, take 30% off your Roxy.com purchase! TODAY ONLY!  Use code FB3MM at checkout**

**Coupon code is valid only on Roxy.com. Not valid on sale styles, gift cards, gift certificates, bedding/room, hard goods, media, electronics, surf accessories, and jewelry. Not valid on past purchases.
Coupon code expires May 28, 2013 @ 11:59 PM PDT

Here’s a roundup of some of our favorite images celebrating the 3 million mark!

We're all on this ride together! #DAREYOURSELFWe're all on this ride together! #DAREYOURSELF 9a603a18be4711e2ab6b22000aa8004d_7We're all on this ride together! #DAREYOURSELF