Sep
24

Roxy Hawaii: Jam sessions & back country road trippin’ in Honolulu with Ford Fiesta! Episode 5

Watch the final episode of the Roxy Hawaii #FiestaMovement series!!

Goodbyes are always the hardest (we’re really not very good at them), so in the last episode of the Ford Hawaii series, it only makes sense to take the long road with Kelia Moniz, Bruna Schmitz, and Kassia Meador on a scenic drive across the island and down into Honolulu in their Ford Fiesta. First stop in Honolulu, a little jam session with Ukelele maestro Jake Shumabukuro at a local recording studio, Island Sounds Studio. Next up, a car ride filled with island trippin’, picture flippin’, and reminiscing on the past 5 days in Oahu. What were your favorite parts of the Roxy Hawaii series? The athletes have theirs…Sandy’s Beach, coconut ice cream, shark cages, canoe racing, Waikiki views, Pineapple field rally races, and the list goes on…

Join the #FiestaMovement 

Watch the final episode of the Roxy Hawaii #FiestaMovement series!!

Aug
29

Haut Surf Shop throwback from our Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Today we’re throwing it back to our ROXY Fall shoot in Santa Cruz, California, where stands HAUT Surfboard Shop and where we scored our newest ride (hang on we’ll tell you more about our fancy board shortly).

Consequentially, HAUT is a throwback in itself, making its home in a one-story old building with a graveled driveway dating back to 1969.  Its quintessential surf charm cannot be mistaken…fin adorned windows, resin filled rooms, plastered walls chronicling tales of times past, and of course, Doug, the shop’s main man and legendary west-coast shaper, who brought out one of his mini-gun designs to make a special board for the girls.

Our new board is perfect for bigger, hollower waves that we see in CA in the Fall and now is part of our collection for road trips and secrets spots around the world.

Enjoy a glimpse into Haut Surf Shop! Also, Doug wanted us to tell you to follow HAUT’s Facebook page!

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Aug
22

All NEW Kassia Meador Wetsuits – the newest & grooviest line of wetsuits yet! Check it…

Check it…my newest and grooviest line of wetsuits yet…
YUMMY colors and technical tricks
taped up and sewn together to keep YOU
warm and feeling FREE…on your trips
to the SEA…

Designed with love by me…4 all you fancy footwork fanatics and fantastical dreamers***

Explore all of Kassia Meador latest wetsuits, pin them and check them out on Tumblr too!

Kassia Meador's grooviest wetsuits yet #ROXYwetsuits

Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

POP2

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Jul
16

Beach Braiding how-to with Bruna Schmitz and our friends at Paul Mitchell!

Beach braids are a thing of envy, especially when you can master them like the ladies of Paul Mitchell.

Luckily for us, the entire team was on hand at the Roxy Waikiki Classic to show us that fish and tails aren’t just synonymous with the water, and a little luck with your locks is easy with some Paul Mitchell SUN (especially the Sun Shield Conditioning Spray).

Watch this short how-to and have fun creating your own beachy-hair-do while protecting it from the sun!

Beach Braiding How-To with Paul Mitchell & Bruna Schmitz at the Roxy #WaikikiClassic

 

Jul
12

Roxy Waikiki Classic! Make your own Beach Bag at home with Rebekah Steen of Goldfish Kiss

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

When it comes to beach bags, we can’t help but love them more when they’ve got a little bit of your own personality to them.  Enter Rebekah Steen of Goldfish Kiss.  She joined us at the Roxy Waikiki Classic and got a bit crafty on the beach.  The best part?  Anyone can do this!  Enjoy the latest Roxy Style Spy featuring Rebekah who shows us all how to make your own eco-friendly beach bag this summer!  #DAREYOURSELF to DIY!

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

Jun
26

Katie McLean dares herself and takes her next adventure to El Salvador

Roxy's Katie McLean #LetTheSeaSetYouFree

A self proclaimed ‘connoisseur of right point breaks’, likely embedded in Katie McLean by her birthplace, Santa Barbara, Ca., had her eyeing El Salvador’s similar surf setup all her life. On June 1st (Katie’s birthday!) she fueled her constant wanderlust and finally made the journey to what the natives call Cuscatlán, The Land of Jewels.

early morning stretches for #ROXYOutdoorFitness ambassador Katie McLean in El Salvador

Our Roxy Let The Sea Set You Free winner struck gold, scoring the opening south swell of the summer. For two weeks, 4 boys, 4 girls, and I traveled between the pristine, tropical East of Las Flores and the ‘Wild West’ of La Libertad where the city sits right on the shore.

Katie surfed at the edge of a floral jungle resting on a sparkling black sand beach, trekked to the opening of an untouched valley covered with cows, barefooted through a city to surf an urchin-infested rocky point peeling off a cemetery, and boated to an empty barreling break up the immaculate coast.

#LetTheSeaSetYouFree winner Katie McLean's quiver collection in El Salvador

El Salvador’s air was hot, humid, and electric and the water was warmer than any pool. She basically lived in here Roxy bikinis and Roxy Outdoor Fitness shorts and sports bras. While traveling, I keep up my fitness routine by spending just 10 minutes a day doing pilates and yoga.

#ROXYOutdoorFitness ambassador Katie McLean loves trail running in El Salvador

As a huge fan of trail running, Katie reveled at the chance to run through the lush terrains of Central America. She ran through thundering downpours in a rainforest blooming with mangoes to waterfalls where they leapt off into cascading swimming pools.

#ROXYOutdoorFitness goes to El Salvador with adventurer and #LetTheSeaSetYouFree winner Katie McLean

An adventure wouldn’t be complete without seeing some sights, doing some shopping, and learning about the local culture. The group explored tiny town squares, never-ending tent markets, beachfront huts, and piers selling shrimp ceviche and buckets of fresh caught fish.

El Salvador adventures with Roxy's Katie McLean

Roxy's Katie McLean taes a daring adventure to El Salvador #DAREYOURSELF #LetTheSeaSetYouFree

Only 20 years out of a brutal civil war, a country plagued by poverty, gang violence, and drastic natural disasters, El Salvador’s history of danger kept Katie on my toes.

Katie McLean dares herself and immerses herself in El Salvador's rich culture #DAREYOURSELF

Katie’s heart was opened by the kindness of the country’s people; They were intrigued by visitors and excited to show their waves, way of life, and most importantly, Pupusas (El Salvador’s signature dish).

Katie McLean puts her own spin on the classic El Salvadorian dish, Pupusas! #LetTheSeaSetYouFree

Katie McLean ROXY #LetTheSeaSetYouFree

During the last lightning-filled nights and stormy days, Katie drew in her journal and helped a local artist paint a mural at AST Surf Hotel. Katie believes ‘Connecting and sharing your passions wherever you go is what makes travel memorable.’

Roxy's Katie McLean #LetTheSeaSetYouFree

In Katie’s words, “I dared myself to explore El Salvador’s untamed beauty, and was rewarded. I’ve returned home refreshed, inspired, and ready for my next adventure.” #DAREYOURSELF

 

 

 

Jun
06

She wore flowers in her hair! DIY a traditional Polynesian Lei in Tahiti with Monyca & Kelia

She wore flowers in her hair. It’s all about flowers no matter if it’s the tropical print on your Tropic Paradise Bikini (like the one Kelia’s wearing), in your hair, or on your head.

Recently, the Roxy team traveled to Tahiti where there’s no lack of tropical treats and beautiful flowers scattered pretty much everywhere you look. It’s a well-preserved paradise and in between surf sessions served as the ultimate downtime DIY treat for team riders Monyca Byrne Wickey and Kelia Moniz.
Roxy Summer! She wore flowers in her hair

Watch the Roxy Style Spy to get the basic how-to on making your own crown this Summer. Have fun getting creative with whatever flowers and natural elements you have available to you.

You don’t need to be in Tahiti to live the Roxy life! #DAREYOURSELF 

Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair

May
28

We’re all on this ride together!…Now, with 3 million Facebook fans!

3 Million Facebook Fans! Thanks for joining our ride! #DAREYOURSELFWe’re all on this ride together! …Now, with 3 million Facebook fans!

To celebrate the 3 million fan milestone, take 30% off your Roxy.com purchase! TODAY ONLY!  Use code FB3MM at checkout**

**Coupon code is valid only on Roxy.com. Not valid on sale styles, gift cards, gift certificates, bedding/room, hard goods, media, electronics, surf accessories, and jewelry. Not valid on past purchases.
Coupon code expires May 28, 2013 @ 11:59 PM PDT

Here’s a roundup of some of our favorite images celebrating the 3 million mark!

We're all on this ride together! #DAREYOURSELFWe're all on this ride together! #DAREYOURSELF 9a603a18be4711e2ab6b22000aa8004d_7We're all on this ride together! #DAREYOURSELF

 

May
16

ROXY Outdoor Fitness: Sayulita, Mexico with Let The Sea Set You Free winner Katie McLean

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

We caught up with Let The Sea Set You Free winner and Roxy Outdoor Fitness ambassador after her recent trip back down to beautiful Sayulita, Mexico. She went down south to continue her community work with Project Save Our Surf and attend the Roxy Stand Up Paddle in her and Longboard competition where she met up with fellow team riders Izzi Gomez, Vanina Walsh and Chloe Calmon and Jen Smith.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

 

In Katie’s words:

Although we were all of different ages, from different places, and with different ways of surfing from shortboarding to longboarding to SUPing, we all immediately clicked. As soon as we anchored at the surf spot Burros, all in our Roxy bikinis, we jumped out of the boat into the pool warm water and paddled into the line up. Our local female water photographer flippered behind us capturing our snaps and smiles on every wave. After we sat by the crystal clear waters and stuffed ourselves with fresh shrimp ceviche, guacamole, and chips. Nothing tops Mexican food post-surf, except that post-scarfing siesta. Sleepily we drove back to Sayulita, stopping in San Pancho for a quick surf check and street vendor shopping. Then we performed a minor Cola-Loca surgery to the fin cut on my ankle (AKA we super glued it shut!).

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

The next day, I was reunited with Coste Verde International Elementary School. I was stoked to see my mural, students from last summer, and the progress the school had made with Project Save Our Surf’s contributions. We had blast reading to them from the books that PSOS brought to donate. After that the school, PSOS crew and I, built a playground by reusing old tires. To step it up from observation to interaction, provides a whole other level of learning and experience.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

After a long, rewarding day at the school, I raced off to join the Roxy girls for some autograph signings at Puerto Vallarta’s two Roxy stores. We were then let loose to raid the store and shop till we dropped, literally. We all passed out on the hour drive back to Sayulita and barely made it to the PSOS benefit dinner at a beautiful estate tucked away on a private beach past the point.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

In the morning, we donned our favorite new Roxy Outdoor Fitness swimsuits for a shoot at the beach cabanas. We hung in hammocks, sipped from fresh coconuts, and sat in the sand while snapping shots. After, I walked down to the surf contest to participate in a PSOS beach cleanup. I shared a trash bag with a few little Roxy-loving surfer girls I had met at the school last summer. It was awesome connecting with the kids and showing them what a difference we could make.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

(more…)