We love this video dedicated to our Sarah Burke. Thanks to the Winter X Games for honoring such an amazing person and a beautiful soul!

via X Games.

Today, January 19, 2012, our community lost an icon. Sarah Burke, freeskiing pioneer, six-time X Games gold medalist and beloved wife, daughter, sister, aunt and friend passed away. Sarah was truly a legendary athlete, role model and an inspiration. She was everything so many of us aspire to be. Sarah brought worldwide recognition and validation to the sport she so loved. Every ski athlete chosen to represent his or her country at the 2014 Sochi Olympics will feel her influence. Without her, the sport of freeskiing would not be included.

Sarah is a pioneer of her generation. Her life and legacy embody the defining spirit of action sports; a movement of individuals driven to innovate, master and explore the frontier of physical possibility. Sarah’s love of skiing took her life to amazing places. Her accomplishments on skis continue to inspire girls everywhere to believe in themselves and follow their hearts. Her passing is not a cause to pack up our skis, but rather a reason to step-in and ski for Sarah and the dreams that inspired her star to shine. Sarah did so much for females and winter sports during her time with us.

Sarah leaves behind her beloved husband Rory, loving parents Jan and Gordon and her supportive sister Anna.

If you would like to pay tribute to Sarah and honor her memory, donations may be made in her name at www.giveforward.com/sarahburke. We encourage you to share this link with others who have been touched by Sarah.

***PLEASE be patient with the www.giveforward.com/sarahburke site. Due to high traffic the page may be slow to load***

For Sarah’s Facebook Image Gallery, click here.

Join Our Ride, Catch A Wave & Make New Friends!

ROXY just returned from the Cook Islands and we LOVED it!! Now it’s your turn…

Imagine riding the waves of the Cook Islands with your best friend just like the ROXY girls did. Now you can – thanks to ROXY. We are giving away one amazing experience in the Cook Islands for you to get a taste of the life of a ROXY athletes. Our ROXY girls get to travel the world, surf the best waves, and make friends along the way. We want you to experience the same life-changing moments and memories!

Prize includes:

Roundtrip flights & transportation for 2 to the Cook Islands

5 Nights at the Muri Beach Club Hotel Rarotonga

3 Meals a day at the Muri Beach Club Hotel Rarotonga

1 introductory scuba diving lesson with Pacific Divers Rarotonga

Between January 10, 2012 and February 8, 2012, you can enter to WIN this trip to the Cook Islands! To be eligible you must be 18 or older and a resident of U.S. or Canada (except Quebec).

To enter CLICK HERE.

Who is the lucky person that won our ROXY California Trippin’ Contest? Congratulations to Laura Schwendeman from Texas! This lucky gal will be driving in style in some sweet ROXY denim, accessories and our softest ROXY hoodie. We’re so stoked for Laura! She’s a ROXY girl and we love her for it.

And yes you read that right…she will be DRIVING in style! Not to be outdone by her sweet new ROXY goodies, Laura has also won a brand new Ford Fiesta as featured in our ROXY California Trippin’ Series.

Need a refresher? See our webisodes below:

Our Roxy Holiday ‘Just Surprise Me’ Campaign kicks off today, & to help celebrate the spirit of giving we’re hosting  a ‘Twitter Tuesdays’ giveaway each week (on Tuesday, of course!) from Nov. 1st until Dec. 13th!

“Just Surprise Me’ Twitter Tuesdays

Another way to #win! Tweeting begins today & ends today!

Tell us what you would do if you won this week’s Twitter Treat!

Follow @Roxy on Twitter, Tag it #JustSurpriseMe, & tweet @Roxy.

Here’s this week’s Twitter Treat! What would you do with this Roxy ‘Meador Sketch Skateboard’?

& you can ‘gift’ one of your LUCKY friend’s with the TEEN VOGUE HANDBOOK!

Be sure to check in next Tuesday for our next giveaway!

READ: Roxy Just Surprise Me Twitter Tuesdays Official Rules

After a theatrical release in Europe, the heart-warming and action-packed film “Chalet Girl” has hit the U.S. and is now available on Cable Video-On-Demand, iTunes, Xbox, Amazon and Sundancenow.com.

The story revolves around Kim, a pretty tomboy trying to support her dad. When she’s offered the opportunity to move to The Alps and become a Chalet Girl, she jumps on the offer and discovers she has the opportunity to do so much more. She quickly learns to snowboard in hopes of winning a the ROXY Pro Snowboard Contest.

You may have noticed another STAR in the movie, and that’s our very own ROXY Snow product. Shop ROXY Snow now!

Another plus: ROXY’s Pro Team rider Kjersti Buaas is in the film as herself. Catch her ride and act in the film!

Congrats to 17-year-old Kaitlyn Bachiller for winning the grand prize in our Macy’s Sweepstakes! Kaitlyn got to learn to surf with surf team rider Kelia Moniz and got a Macy’s Roxy $200 shopping trip to top it off. See below for their fun day out in Queens Beach, Hawaii! A special thanks to Kaitlyn’s mom who brought the crew homemade banana-croissant bread pudding!

Aloha!

There is only one thing better than an iPod Touch and it’s an iPod Touch 4 in a ROXY cover!

Starting today, our latest ROXY iPod touch 4 covers hit stores! Stop by your nearest Apple Store to pick up our newest colors.
Just be sure to go and actually buy something while you’re at the Apple store, and not just do what this kid did.

BMU is the black case. FUB is the pink/yellow case. Sold separately. $30 each. Available in North America only.

ROXY and our team riders took NY by storm! Sally Fitzbiggons, Rosy Hodge, Lisa Andersen, Kassia Meador, Kelia Moniz, Monyca Byrne-Wickey, and Torah Bright came to NY for the Quiksilver Pro 2011.

A lot of fun times were had! Between the ROXY Beach House, Surf Camp, packed athlete signings, the Quiksilver Pro NY opening ceremony, the premiere of The Art of Flight, Fashion’s Night Out and the super session charity face-off between Sally Fitzgibbons and Quiksilver’s Steph Gilmore, we had a BALL! See our pictures here!

History was made, and we were happy to be able to bring a little bit of our west-coast surf culture to the right coast. Thanks Long Beach, NY!! <3

Watch the video, for our little love letter to NY!

#roxysurfsNY  @roxy

Travis Rice being interviewed by Torah Bright!

Friend of Roxy, Quiksilver rider Travis Rice, has a new snowboard movie due out September 2011. ‘The Art of Flight’ is a follow up from the producers of ‘That’s it, That’s All’ and features Travis Rice along with 8 of his snowboard buddies in a global trot from Jackson Hole, Alaska, Aspen, Patagonia and to British Columbia, to name a few. We asked (more like begged and pleaded) our brothers at Quiksilver to see if they could somehow help us get into this awesome premiere.

Apparently asking nicely worked for us, because we got our Roxy Team Riders into the premiere. Our very own snowboard queen Torah Bright, is a good friend of Travis. We armed her with a mic and sent her on the red carpet to interview T. Rice. Afterwards, we joined a very excited crowd in the Beacon Theater on Broadway, to watch this very-much buzzed about movie. One word: AMAZING.

Watch our video, as our ROXY Team Riders – who are in town for the Quiksilver Pro NY – get beautiful with Stila to walk down the red carpet for the Art of Flight premiere.

Keep up with us via #roxysurfsNY @roxy or LIKE our FACEBOOK for daily updates!