Our Roxy crew is just home from a stellar weekend at Mammoth Mountain celebrating the official opening of snow season. Whether you can shred the slopes like Torah or barely make it down the bunny hills, hitting the mountains is a blast and an experience best shared with friends and lots of laughter. It seems celebs agree with this thinking too! Check out some of the people who have been caught showing their love of the snow. Something tells me this is a trend that will continue this season too. Stay tuned…

(clockwise from top left) Stephanie Pratt of "The Hills," Paris Hilton, Dakota Fanning and Denise Richards hit the slopes

I spotted our awesome accessories designer, Briana, yesterday and asked her some quick questions to share with you about our holiday AX line.

Holiday in Helsinki, Finland

Where did you get your inspiration for the Holiday line? Holiday 2010 is all about mixing. So we got our inspiration from all over- Tokoyo to London to New York City to the beaches of southern California!

What is your must-have accessory for the holiday season? It’s all about layering this winter- so I love the Vivienne Socks. They look great on their own or peeking out from the top of boots. I’m also loving the Oma Satchel- I can’t get enough of metal zippers and patchwork fabric mixing!

What are your plans for the holidays this year? I am stocking up on sweaters and long underwear to brave the cool air of Helsinki, Finland. Can’t wait!

Thanks for sharing Bri!

The scene on the set of our Fall 2010 Look Book shoot was relaxed, girlie and a ton of fun. Our awesome model, Ashley, rocked out to old school tunes by Madonna and TLC, while she was styled in the season’s latest and greatest. Check out our brand new line right here.

Our VP of Design, Summer Rapp, definitely lives up to both her name and job title (mastermind behind our Roxy designs). So we thought, who better than Summer to share some of her namesake season’s style secrets, beauty tips and favorite happenings with our readers?

Read below for some Summer Inspiration!

Fav Destination: “Cabo Surf Hotel in San Jose del Cabo for some serious R&R and super fun waves!”

Cabo Surf Hotel

Style Secrets: “I’m loving my Roxy Day Trip Romper in navy from the summer line…it makes me feel very 70’s chic.”

Beauty Tips: “I am obsessed with Bobbi Brown sunscreen body spray with spf 15. The oils keep your skin hydrated and leave you feeling fresh! I also love the way salt water texturizes my hair after a long day at the beach. I like to keep it that way awhile before washing.”

Weekend Routine: “You can find me at the Farmer’s Market every Sunday in Long Beach, CA supporting the local farmers. I’m also looking forward to the Rose Bowl Flea Market in LA this Sunday!”

Thanks Summer!

…And it makes perfect sense since Summer is a season in which this fabric thrives. This awesome material is so unexpected and fun- whether in an outfit or bathing suit. I especially love what Cynthia has done with it in the Bond One Piece. I’d pair this with a black miniskirt or long cotton skirt for a night out on the town. Done and done!

Here’s a style tip straight from our Fashion Director, Lisa:

“Summer is all about that easy, slouchy racerback tank. Low armholes and deep necklines leaving you too exposed?  Ditch the bra and opt for a bikini top in a color that’s meant to be seen.”

Sounds like some great advice to me!

If your 4th of July is anything like mine, you spend 99.9% of your day in a swimsuit- but still want to find a way to show your patriotic spirit. This year, I’m going to take a cue from the girls of “The Hills” and rock a little red bikini like this one. It will look perfectly festive on the 4th, but still be wearable year round when I hit the beach. So, tell me, what do you plan to wear for your Fourth?

Lo and LC of "The Hills"; image via cdn.buzznet.com

Every season here in the Roxy offices, there seems to be at least one item that every girl unanimously starts obsessing over and one day you look around and everyone is wearing this particular item…because it’s just so good! This summer season, without a doubt, the item that we are all wearing (and carrying in this case!) is the Wild Side Bag. It’s stripes are perfectly on trend and the variety of colors it is offered in suit just about any style.  So take it from us, whether you tote it to the beach or use it as your everyday carry-all, Wild Side is one great bag!

I woke up this morning scouring my closet for a long skirt…I think I have the beginnings of a full-fledged obsession. Usually I’m a “the shorter the better” type girl, but there is something so sophisticated and summery about pairing a long skirt with a cute tank and some bangles or hoop earrings. I’m desperately in need of one!

Currently I’m crushing on Star Fish, which is convertible into a tube dress also. I can imagine it looking perfect thrown on over a bikini at the beach. Now, if you’ll excuse me, I have some shopping to do…

Image of Kate Moss via People Style Watch

Here are the items I keep close by throughout the summer to beat the heat in style!

1. Korres Watermelon Face Sunscreen Stick

2. David Babaii Bohemian Beach Spray

3. Rosebud Salve