A Day in the Life of…CREATIVE, COOL CEDAR:
ROXY’S AMAZING EVENT MANAGER
(Cedar on the North Shore of Oahu)
Job Title/Description of what you do: I am the Events Manager. I work in the Marketing department and manage all the events for the women’s brands at Quiksilver which include Roxy, Quiksilver Womens, Raisins, Radio Fiji, and Leilani. Events give me the opportunity to work on many different types of projects. I produce and manage all of our sporting events, such as surf contests and snowboarding contests (join us at Roxy Chicken Jam!), as well as any sort of product launch event, tour or movie premiere. In addition to this I also manage and produce all our photoshoots. This means finding and choosing models that represent the brands the best, and booking hair stylists, make-up artists, photographers, and cool locations.
Time worked at ROXY:
5 years…whoa, time flies!
Defining moment at Roxy:
In my five years here I’ve had many defining moments at Roxy, but the most memorable was during my first big event, the Roxy Pro Hawaii. I stood back and took everything in – the huge event set-up, all the people making it happen on site, all the best surfers in the world, and the perfect waves of the North Shore of Oahu. I thought to myself, “Wow, I made this happen.” To realize this was an amazing feeling which let me know I made the right choice in my career and made all the hard work worth it.
(Cedar with the crowd of Roxy Pro Hawaii behind)
Fav part of working for ROXY:
The people! I’ve made some of my best friends here. There are so many people here at Roxy who share my two main interests, fashion and surfing! Where else can you talk about the hottest new trends then catch a quick surf on your lunch break?
Style Icon/Style Inspiration:
Wow, where to start?! Kate Moss and Sienna Miller are both amazing with their unique, sexy and effortless style. They definitely continue to inspire me year after year. Rachel Bilson seems to always be very well put together. Sarah Jessica Parker makes me want to wear even the craziest stuff because it looks so great on her!
Go-To Fashion Item or Outfit right now:
Tights! I just got the most amazing BCBG Max Azria tights with huge cut-outs in them. I wear them with some sort of tunic and flat boots. I’m also loving all the fun tights Roxy makes, styled under my boyfriend shorts with motorcycle boots.
Advice to Readers:
Style advice – Wear what you want and rock it with confidence! If you feel great and confident in what you are wearing chances are you look great too. Have fun with it!
Career Advice – Pick a career you have an interest in, not just something that you think is practical or will make you lots of money. If you are passionate about what you do the money will come. You spend most of your adult life at work so you want to enjoy it!
Exciting Upcoming Projects:
There are a lot of exciting things coming up for me. I’m currently working on the Roxy Chicken Jam, which is a snowboarding event and concert in Mammoth, CA. Everyone should check it out and come snowboarding with me! (Visit: www.roxy.com/chickenjam-usa to check all the event details out) I’m also working on our global swimwear photoshoot and our Fall/Holiday photoshoots. Never a dull moment!
Rachel (surfer), Veronika (surfer), Cedar, Kassia (surfer) and Hailey (model) at a photoshoot
Check back next month for another ROXY superstar!
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