The scene on the set of our Fall 2010 Look Book shoot was relaxed, girlie and a ton of fun. Our awesome model, Ashley, rocked out to old school tunes by Madonna and TLC, while she was styled in the season’s latest and greatest. Check out our brand new line right here.
Our VP of Design, Summer Rapp, definitely lives up to both her name and job title (mastermind behind our Roxy designs). So we thought, who better than Summer to share some of her namesake season’s style secrets, beauty tips and favorite happenings with our readers?
Read below for some Summer Inspiration!
Fav Destination: “Cabo Surf Hotel in San Jose del Cabo for some serious R&R and super fun waves!”
Cabo Surf Hotel
Style Secrets: “I’m loving my Roxy Day Trip Romper in navy from the summer line…it makes me feel very 70’s chic.”
Beauty Tips: “I am obsessed with Bobbi Brown sunscreen body spray with spf 15. The oils keep your skin hydrated and leave you feeling fresh! I also love the way salt water texturizes my hair after a long day at the beach. I like to keep it that way awhile before washing.”
Weekend Routine: “You can find me at the Farmer’s Market every Sunday in Long Beach, CA supporting the local farmers. I’m also looking forward to the Rose Bowl Flea Market in LA this Sunday!”
Thanks Summer!
…And it makes perfect sense since Summer is a season in which this fabric thrives. This awesome material is so unexpected and fun- whether in an outfit or bathing suit. I especially love what Cynthia has done with it in the Bond One Piece. I’d pair this with a black miniskirt or long cotton skirt for a night out on the town. Done and done!
Here’s a style tip straight from our Fashion Director, Lisa:
“Summer is all about that easy, slouchy racerback tank. Low armholes and deep necklines leaving you too exposed? Ditch the bra and opt for a bikini top in a color that’s meant to be seen.”
Sounds like some great advice to me!
If your 4th of July is anything like mine, you spend 99.9% of your day in a swimsuit- but still want to find a way to show your patriotic spirit. This year, I’m going to take a cue from the girls of “The Hills” and rock a little red bikini like this one. It will look perfectly festive on the 4th, but still be wearable year round when I hit the beach. So, tell me, what do you plan to wear for your Fourth?
Lo and LC of "The Hills"; image via cdn.buzznet.com
Every season here in the Roxy offices, there seems to be at least one item that every girl unanimously starts obsessing over and one day you look around and everyone is wearing this particular item…because it’s just so good! This summer season, without a doubt, the item that we are all wearing (and carrying in this case!) is the Wild Side Bag. It’s stripes are perfectly on trend and the variety of colors it is offered in suit just about any style. So take it from us, whether you tote it to the beach or use it as your everyday carry-all, Wild Side is one great bag!
I woke up this morning scouring my closet for a long skirt…I think I have the beginnings of a full-fledged obsession. Usually I’m a “the shorter the better” type girl, but there is something so sophisticated and summery about pairing a long skirt with a cute tank and some bangles or hoop earrings. I’m desperately in need of one!
Currently I’m crushing on Star Fish, which is convertible into a tube dress also. I can imagine it looking perfect thrown on over a bikini at the beach. Now, if you’ll excuse me, I have some shopping to do…
Image of Kate Moss via People Style Watch
Here are the items I keep close by throughout the summer to beat the heat in style!
1. Korres Watermelon Face Sunscreen Stick
2. David Babaii Bohemian Beach Spray
3. Rosebud Salve
ROCKER CHIC: Jett is your best bet. Metal studs toughen up this super cute style.
BEACHY CLASSIC: Can’t go wrong with Tahiti. This style won’t let you down and is offered in a variety of colors and patterns.
GIRLY GIRL: Sweet with a little bit of spice, Rickie’s rosettes pack punch for any outfit.
FASHIONISTA: Cuffed sandals are having a moment and Courtney fits the bill.
Today we’d like you to meet our awesome Roxy intern, Arianna!
Job Title: Roxy Marketing Summer Intern
Fav Moment at Roxy: Meeting such interesting and cool people, and learning how a company I always have admired is run.
Style Inspiration: Anyone who looks confident in their style, regardless of what it may be.
Advice to Readers: I advise mostly to not stress the small stuff, because it is more important to enjoy the present. As for a career, having just finished my first year at college, I would say to find a career path doing something that truly makes you happy.
