We’re celebrating our #POPsurf collection & giving away 3 product packs during the #ROXYpro Gold Coast. Here’s your chance to snag some pieces & rock the unique style in & out of the water before anyone else! Enter for your chance to win here.
How amazing does Kelia Moniz look in the cropped Sunset Remix Rashguard she wore to the ASP Awards?
All of our Roxy athletes inspire us, but this winter two riders in particular have really been moving mountains. 19-year-old freeskier Dara Howell only just recently joined the Roxy team, and she has not wasted any time getting down to business. Four years ago Dara was inspired to start freeskiing when she saw a photo of Sarah Burke. Sarah was a pioneer of her sport, and while she passed away in January 2012, skiers like Dara have done a great job of furthering the progression that Sarah established. In the last year Dara was on the podium at 5 World Cup events and won 2 X-Games Bronze medals. But Dara really made her mark when earlier this month at the 2014 Sochi Winter Games she won the Gold Medal in the first ever Olympics ski slopestyle event. In a fitting move, Dara dedicated the award to Sarah, both for the groundbreaking skier that she was and for all she did to get freeskiing admitted into the Olympics.
Like Dara, Torah Bright also spent the last year breaking boundaries. In January of 2013, this 2010 Olympic halfpipe Gold Medalist decided to tackle 3 snowboard disciplines: halfpipe, slopestyle and snowboard cross. While she’d been riding halfpipe and slopestyle for years, she was a completely inexperienced in snowboard cross. She worked hard all year training and competing in as many events as she could. Many said she couldn’t do it, that she was spreading herself too thin, but Torah proved them wrong. Over the course of the year she won the Dew Tour halfpipe, a World Cup halfpipe, received 3rd in the World Championships of slopestyle, and placed in the top ten at a World Cup snowboard cross event. In January of this year all her hard work paid off when she became the first and only person ever to qualify for 3 Olympic snowboard disciplines. Torah put on a grand performance at the 2014 Sochi Games, placing 7th in slopestyle, holding her own on the snow cross course, and winning a Silver Medal in the halfpipe event.
Congratulations Torah and Dara and thank you for all that you do, you lift us up with your courage and show us that anything is possible!
Action item for the evening – ASP red carpet and awards show for the Roxy girls…which means a little styling, makeup and hair to help celebrate and congratulate these girls on 2013 well done! Plus, it’s just fun to get dolled up and styled up with your friends so we had to make it happen.
Accepting her second consecutive Longboard World Title was none other than Roxy’s own Hawaiian beauty Kelia Moniz – who was an absolute showstopper in her #POPsurf neoprene cropped top and flowy skirt. The best part, was Kelia left it up to her fans to pick between yellow and pink…and the winning color turned out to be her favorite too (but of course she couldn’t have gone wrong in either!).
The first stop of the 2014 ASP World Tour, the ROXY Pro Gold Coast, officially kicks off March 1st. It’s summer in Australia so expect sunshine, bikinis and some epic surfing with surprises along the way (you’ll see).
This also marks the first time the ASP is officially taking over the tour and we’re excited to see the changes to support women’s surfing around the world. Roxy team riders Stephanie Gilmore @StephanieGilmore , Sally Fitzgibbons @Sally_Fitz and Bianca Buitendag @BiancaBuitendag will begin their season alongside other familiar faces on the new Women’s ASP World Championship Tour [WCT]. A favorite spot of the WCT for more reasons than one, the Gold Coast – Snapper Rocks (better known as Australia’s Super Bank) hosts a perfect right-hand point and boosts the premier amphitheater setting to experience the action firsthand (just see the pictures for a taste)…And the weather looks in our favor as well!
Roxy’s very own Rosy Hodge will also be taking over as part of the core commentary team for the ASP. Nothing beats the South African beauty and her quick witted reporting (nothing – period), so we’re stoked to see her representing the tour.
Lighten up a bit. Just think sun-kissed pastels and barely-there color that will help you jump right into the spring season.
In line with the ombre trend we’re obsessing over the Strappy Gauze Dress which gently fades from posy pinks into a rich rose. Want more and love to layer? The Saltwater Breeze Hoodie is vibrant and comes in three multi-dimensional hues (check out the blue…swoon).
After a touch of watercolor, it’s on to the washed and worn reminding us of fun times past. The Tomboy Bleach Shorts are an absolute staple and has boyfriend written all over it – slightly slouchy and delicately distressed. Pair it with a light camisole with a layer of lace and add yet another closet staple like the knitted Sandy Wave Sweater shrug and your wardrobe is set for Spring! Shop the Lighten Up collection.
Obsessing over dresses? Yep, us too and with Valentine’s Day well on the way, we figured you might wanna pick up 1, 2, or 3 for 25% off today only (starting February 3rd)!
Some of our absolute favorites are the Tie Dyed Setting Sun Dress maxi worn by Monyca above in beautiful Oahu. If you’re loving the whole Ombre look – then you’ll fall for the On The Radar Dress (make sure you check out the rad racer back), and of course, the print on the Shore Thing Dress is just plain, well amazing, and we have to admit the bodice is beyond flattering. Shop all Dresses!
**Receive 25% off on Dresses today only, February 3, until 11:55 PST. Offer not valid on Sale, Snow, E-Gift Cards, Gift Cards, or 3rd Party Product. Cannot be applied to past purchases. Online only.