Oct
29

Gore-Tex Collection – Robin Van Gyn Takes us through the BackCountry in this Video

Most of us can only dream of gliding down untracked peaks in Alaska and launching off of jumps into fresh powder, but for Robin Van Gyn this is her everyday reality. In fact, most days when Robin clocks into work she sees more wildlife than humans. And when she is out there in the steep and deep, she stays warm and dry in our most technically innovative product to date, the new Roxy Gore-Tex collection. Extremely waterproof performance has never looked so good. With 20k waterproofing, prograde Gore-Tex fabrics, 3M Thinsulate insulation and the best in tech innovation, you’ll stay warm and dry no matter where the ride takes you. And did we mention it comes with a lifetime warranty?!

See Robin in action now, and be inspired to take your own epic snow adventure this winter. #ROXYsnow #DAREYOURSELF.

Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow

 

Oct
26

FITNESS Magazine Blogger Meet & Tweet with ROXY Outdoor Fitness

Check out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLA

It’s still Summer in Santa Monica! Sunshine, beach views, and a poolside setting at Santa Monica’s Annenburg Community Beach House set the stage to celebrate the west coast edition of Fitness Magazine’s Blogger Meet and Tweet #FitBlogLA.

The #ROXYOutdoorFitness team was fortunate to be one of the lucky sponsors invited to showcase the upcoming Spring 2014 collection and give bloggers’ the chance to take and test a couple items from our current collection! For those of you curious about the upcoming collection, you can expect lots of amazing technical and colorful pieces (it will be here soon!).

It was a long and eventful day, with an amazing group of speakers, bloggers and the whole crew at Fitness.  Thank you again to everyone who made the day so motivating!

Check out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLACheck out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLACheck out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLACheck out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLACheck out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLA#ROXYOutdoorFitnessCheck out our recent event with Fitness Magazine for their Blogger Meet & Tweet #ROXYOutdoorFitness #FitBlogLATwinning at the Fitness Magazine #FitBlogLA event with #ROXYOutdoorFitness

Oct
25

Roxy Outdoor Fitness: Kick start your day with Let The Sea Set You Free finalist Taylr Kreutziger

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

There is no better way to start your day than an early morning workout in your ROXY Outdoor Fitness gear.  Brisk mornings in nature are synonymous with a fresh awakening and a renewal of the mind, body, and spirit.  Centering yourself upon waking and connecting with nature provides a sense of internal calmness and readiness to take on the day ahead.   Whether it is a quick run on the beach, or some yoga and stretching in the woods, ROXY Outdoor Fitness ambassador, Let the Sea Set You Free finalist, and owner of August_Fox, Taylr Kreutziger, kick starts her day with an early stimulating workout complete with good tunes, a light stretch, and her favorite ROXY Outdoor Fitness apparel (‘Enhance Capri Tights’, ‘Atmosphere Jacket’, ‘Frequency Jacket’).  For Taylr, the alert, clear and conscious mind, a product of this early morning ritual, is a tremendous platform for the creativity that goes into her artwork and designs.

 

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger   Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger   Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

Some quick and easy tips to rise out of bed and take on your early workout:

Go to bed early: By allowing yourself a good night’s rest, you will have energy to take on whatever tasks are ahead for your day.

Set out your clothes the night before: Taylr sets out her Roxy ‘Enhance Capri Tights’ and one of her favorite ROXY Outdoor Fitness Jackets before bed, so the first thing she is ready for when she wakes up is her workout.

Lastly, have a nutritious, balanced breakfast: Start your day with a banana and almond butter, green smoothie, protein shake, or big bowl of oatmeal for a natural energy boost that will last all morning.

With these tips and the motivation to start your day early, you will feel as if you can take on the world.  There is something to be said about challenging yourself, mentally, physically, and creatively, before the sun even gets around to rising.

To see more of Taylr’s adventures, follow her on instagram @taylranne

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger   Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger   Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger   Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

 Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger   Kick start your early morning routine with #ROXYOutdoorFitness ambassador & Let The Sea Set You Free finalist Taylr Kreutziger

Oct
23

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world

We took our five lucky DARE YOURSELF winners from around the world to Tavarua, Fiji for an adventure of a lifetime to hang with ROXY athletes including Kelia Moniz, Bruna Schmitz, Monyca Eleogram.

We were inspired to give back to the community, learn about the Fijian culture, swim like mermaids, surf the longest waves of our lives, workout with world class surfer Sally Fitzgibbons (and somehow keep up), but more importantly, we made lifelong friends. #DAREYOURSELF 

See how the winners spent their time on this little heart-shaped island in this video!

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF

Oct
11

Roxy Outdoor Fitness: Wake up early & catch the sunrise with Rosy Hodge in South Africa. Get her ‘Daybreak’ fit tips…

Sunrise workout in South Africa with Rosy Hodge #ROXYOutdoorFitness #getfit #fitness #fit

Rosy Hodge has been riding for Roxy since she was a wee-grom and now is one of the faces of ROXY Outdoor Fitness. As a forever traveler, it’s not often Rosy is one place for too long but recently she was fortunate enough to stop off in her home country of South Africa for a couple days.

Regardless of where she is, one of her favorite things to stay active is wake up early, put on her favorite ROXY Outdoor Fitness ‘kit’, as she calls it, or Daybreak Top and Standard Running Tights and go explore.

Thanks to Rosy’s mama’s photog skills, we can get a glimpse into what early morning training looks like for her! Now it’s your turn to try…

 #ROXYOutdoorFitness ambassador Rosy Hodge shares her  clever workout tips

I started running just over a year ago when I hurt my knee snowboarding. I find soft sand running is my favorite form of cardio. It gets the job done quickly. I will try and run for at least half an hour. Start with 20 minutes at your own pace and work your way up to half an hour or more.

Russian Twist workout with #ROXYOutdoorFitness ambassador Rosy Hodge #workout #fitness #fit Russian Twist workout with #ROXYOutdoorFitness ambassador Rosy Hodge #workout #fitness #fit Russian Twist workout with #ROXYOutdoorFitness ambassador Rosy Hodge #workout #fitness #fit

I love being outdoors and improvising with what’s around me for my workout. I used a rock I found as a weight for Russian Twists. I will usually form a little circuit and do 15-20 reps of each 3 times.

Get creative with your early morning squats. Get the scoop #ROXYOutdoorFitness Get creative with your early morning squats. Get the scoop #ROXYOutdoorFitness

Use a rock for your squats if you feel like it. Remember to keep your knees inline with your feet and don’t let them buckle in. Form is more important than number of reps.

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Oct
09

#DAREYOURSELF to have the most fun! ROXY Holiday 2013 is here…

#DAREYOURSELF to have the most fun! introducing ROXY Holiday 2013!

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELF

We jet-set to Alaska with Torah Bright, Aimee Fuller, Bruna Schmitz and Maria Kuzma for the Holiday 13 photo shoot where we swapped our bikinis & flip flops for warm sweaters & cozy boots.

Waking up every morning in a snow-covered dream, we explored the glacier tops of Portage on the Kenai Peninsula, hung out with the locals (moose & porcupines, of course) and danced on the back of Sno-Cats. Exploring this place where the reflection of the water is as wondrous as the mountains themselves left us wanting to explore more and journey further into the wilderness.

ROXY Holiday is here…explore the Holiday lookbook!

Roxy snowboarder Torah bright explores the glacier tops of Portage in Alaska #DAREYOURSELF

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELF

Oct
08

What Roxy Stands For

More than 20 years ago, we set out to create a brand dedicated to supporting women and girls in their love of surfing and beyond. Since that time, we have worked to build on this heritage by developing great products, creating new competitive opportunities for female athletes, and establishing and growing the Roxy surf and snowboarding teams. We continue to work to do more to achieve this mission.

As fans and supporters of female athletes, we are disappointed by recent mischaracterizations of the Roxy brand and wanted to take this opportunity to share with our fans the true vision and voice of Roxy.

First and foremost, Roxy is and always has been about inspiring female athletes of all levels to be themselves and to participate and compete in the sports we all love. As part of this commitment, we have sponsored 42 Women’s ASP championship tour events since 1991 and have continuously worked to build on and enhance those efforts year on year. Roxy’s commitment doesn’t stop there.

We also work tirelessly to advance opportunities for female athletes and are proud to work with some of the world’s best and most inspiring surf and snowboarding athletes in the world. We are even more proud that the forum created by our events and the tremendous athleticism of the Roxy teams – and all professional female surfers and snowboarders – have helped raise the level of visibility for women’s performance sports and encouraged sports enthusiasts around the world to watch and support women’s surfing and snowboarding in increasing numbers.

We recognize that some Roxy fans were concerned about an online video produced earlier this year on behalf of the brand. We respect and value that feedback and remain committed to building the Roxy brand in a manner that is consistent with the expectations of Roxy’s fans and our fun, adventurous brand personality.

Roxy believes in being naturally beautiful, daring and confident. We hope those qualities are conveyed in everything we do and are committed to continuing to work to earn the trust of our fans and to creating products, events and opportunities that deliver on our brand values.

At Roxy, we will never stop celebrating female athletes. That’s our brand promise, and we will continue to strive to live up to that goal.

The Roxy Team

 

Oct
04

Roxy Outdoor Fitness: Beach Volleyball tips & Tricks with Rachel Moore

Get back to the basics of beach volleyball with #ROXYOutdoorFitness ambassador Rachel Moore.

Get back to the basics of beach volleyball with ROXY Outdoor Fitness ambassador Rachel Moore. Whether you’re picking up a ball for the first time or brushing up on some terminology, this should help do the trick.

Serving: Each play starts off with a serve. The server steps behind the line at the very back of the court, called the end line, and has freedom to serve from wherever he or she pleases as long as the foot does not touch or cross the line. Here are a few tips on how to do two different types of over hand serves.

Get back to the basics of beach volleyball with ROXY Outdoor Fitness ambassador Rachel Moore.

1. Float Serve:
Put your left foot in front of your right, about shoulder width apart. Hold the ball at about eye-level with your left hand on the bottom and your right hand on top. The toss should only be high enough so that when you pull back your right arm, the hand contacts the ball on its downward swing. Toss the ball with your left hand, pull back your right arm as far as possible and swing, but not all the way through. Stop the motion of your right arm when your hand contacts the ball, as if you’re punching the ball to the other side of the net, and don’t snap your wrist. This serve allows the ball to float and wiggle in the air; making its positioning on the opposite side of the court difficult to read and return.

OF_Rachel_Vball5

2. Topspin:
The beginning steps for the topspin serve are just like the floater, but the toss for the topspin must be higher. Toss the ball high enough so that the right arm can come down on the ball in a snapping motion on the underside of the ball. Do not stop the motion of the right arm when it contacts the ball; rather, turn your shoulder away from the ball, swing all the way through and DO snap your wrist. Snapping your wrist will deliver a hard and fast serve to your opponent. This is very similar to a tennis serve.

Passing: Passing is probably the most important skill in volleyball. If you don’t get the pass right, there is a low chance of making an effective play over the net.

1. Feet:
A good pass starts with proper foot placement. You always want to make sure you are staying behind the ball. It is a lot easier to run forward in the soft sand than it is to run back. If you’re right handed, your right foot should be slightly in front of your left, a little more than shoulder-width apart and bend the knees slightly so that from this position you can easily move to the ball.

2. Arms:
Next step is focusing on having proper arm alignment. Make a fist with your left hand with the thumb on top, and cover the left fist with your right hand. Your thumbs should line up side by side. Bring your arms together straight and away from the body. Your forearms should create a “platform,” where the ball should contact. Try not use your fists or wrists to hit the ball—the contact should be about two to six inches above the wrists. Then hold your arms lows almost against your chest, and keep your elbows locked. Try not to swing your arms, just let the ball make contact with the platform you have created.

3. Eyes:
Always keep your eyes on the ball! Try as best you can to watch the ball come over the net and follow it all the way to your platform. Watching the ball the whole time will help you better position your body behind the ball. If you do this correctly, the ball will be better controlled.

Get back to the basics of beach volleyball with ROXY Outdoor Fitness ambassador Rachel Moore.

Hitting:
Attacking the ball is all about timing and precision. The goal of the third hit, or spike, is to make the ball difficult for the opposing team to return.

Get back to the basics of beach volleyball with ROXY Outdoor Fitness ambassador Rachel Moore.

1. Approach:
Your approach to the ball will determine how and where you hit the ball so it’s very important you take the time to get it right. Start by positioning yourself with your knees and hips flexed; your feet should be about shoulder-width apart, and all your weight should be on the balls of your feet. The footwork for the approach works best when it is most comfortable for you. There are variations for all hitters, but usually it is a three-or four-step approach. Watch the ball and make sure the setter knows where you want to hit by calling for the ball.

2. Direction:
The first step you take determines your direction. I start with my right foot. To get your momentum going swing your arms in front of you as you take that first step.

3. Power:
The last two steps are quick. The second step is for gaining momentum and power. This should be a big, long step with your left foot. Bring your arms back as your left heel lands and your weight shifts.

4. Jump:
The last step is to stop forward motion. The jump begins when you plant your right foot next your left. Keep your knees bent and use the momentum of your arms to push off the floor. Bring your arms back as in a topspin serve and swing through, snapping your wrist. Beware of blockers.