Aug
30

This Weekend Only: Take an Extra 50% Off Sale Items! Get a free ROXY hat with any $100 order!

Sale This Weekend Only! The Labor Day Weekend sale starts NOW!  This weekend only, take an additional 50% off all Sale items with code SALE13

Hurry, shop now to get these styles before they’re gone!**

We’re also including a free ROXY hat with every order over $100 (while supplies last)!

Shop online or visit one of these retail locations to shop this special sale – this weekend only!

Aug
29

Haut Surf Shop throwback from our Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Today we’re throwing it back to our ROXY Fall shoot in Santa Cruz, California, where stands HAUT Surfboard Shop and where we scored our newest ride (hang on we’ll tell you more about our fancy board shortly).

Consequentially, HAUT is a throwback in itself, making its home in a one-story old building with a graveled driveway dating back to 1969.  Its quintessential surf charm cannot be mistaken…fin adorned windows, resin filled rooms, plastered walls chronicling tales of times past, and of course, Doug, the shop’s main man and legendary west-coast shaper, who brought out one of his mini-gun designs to make a special board for the girls.

Our new board is perfect for bigger, hollower waves that we see in CA in the Fall and now is part of our collection for road trips and secrets spots around the world.

Enjoy a glimpse into Haut Surf Shop! Also, Doug wanted us to tell you to follow HAUT’s Facebook page!

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Aug
27

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA episode 1

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA

Join our ride…this is the story of where ‘car meets board’ and for us that journey begins fresh off flight from California to Oahu where ROXY professional surfer and photographer Kassia Meador catches a ride with teammates Bruna Schmitz and Honolulu native Kelia Moniz.

Just think…3 girls, 5 days, and 1 mind blowing adventure that will have you daring to do the unthinkable. This 5 part series has the girls exploring the Island’s waters, waves and mountains, capturing rarely seen images while on Kassia’a editorial photo assignment…tag along as the gang meets some of the Island’s icons while touring in their ROXY Ford Fiesta. Stay tuned for a new ‘ROXY Hawaii: Kelia’s Ride with FORD FIESTA’ episode each week on Tuesday (for the next 5 weeks! Yeow!). #FiestaMovement

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA
 

Aug
26

2 Hair Tips for Beach Beautiful Hair with Monyca Byrne Wickey & Paul Mitchell!

Get the Beach Braids & Waves How-To in these short videos from ROXY & our friends at Paul Mitchell!

Breaking down the best in beach hair is none other than our friends at Paul Mitchell and hair goddess for the day, Monyca Byrne Wickey who met up at our recent ROXY Montauk Classic.

A little surf and sunshine called for beach braids and waves built for the elements. Our secret weapon? Watch these 2 Roxy Style Spy Hair Tips to unlock the secrets of our new favorite beach-beauty must-haves: Awapuhi Wild Ginger Spray (no bobby pins needed for this braid and tie) and Forever Blonde Dramatic Repair.

Get ready to take notes and give your hair a forever Summer look all year long! #DAREYOURSELF

HAIR TIP 1: Natural Beach Waves & Braids! An easy how-to with Paul Mitchell

HAIR TIP 2: Everyday Beach Hair! From wet to wavy & perfectly styled with Paul Mitchell

Aug
23

Roxy Outdoor Fitness: The Secrets to Salads with Katie McLean

The Secrets to Salads with #ROXYOutdoorFItness ambassador Katie McLean

Roxy Outdoor Fitness ambassador Katie McLean knows any great workout is maximized by the food you eat. Make your Roxy Outdoor Fitness workout worth it by fueling up after with a healthy, hearty salad. Wanna know the secret to scrumptious salads? It’s simple: satisfy all the sensations of taste. Think a bitter, a sweet, a spice, a hearty protein, a healthy fat, and some crunchy, creamy, or juicy textures. Now get creative and come up with your custom combination of ingredients!

1. Start with a bitter lettuce as your base: romaine, spinach, spring mix, arugula, kale, chard.

*Cheat any salad complete with these staples: tomato, onion, avocado, and ground pepper.

2. Incorporate some texture: sprouts, chopped cabbage, cucumber, celery, broccoli, beets, bell pepper.

*Bonus points for color!

3. Go nuts: slivered almonds, walnuts, pistachios, pepitas, sunflower seeds, chia seeds.

The Secrets to Salads with #ROXYOutdoorFItness ambassador Katie McLean 4. Add another healthy fat and a creamy texture to contrast that crunch with avocado, goat cheese, or olive oil.

5. Fill up on protein: quinoa, chickpeas, beans, lentils, tofu, turkey, chicken, salmon, or sliced hardboiled egg.

6. Add something sweet and juicy: apple, strawberry, blueberry, raspberry, grapes, tangerine, kiwi, mango, pomegranate.

The Secrets to Salads with #ROXYOutdoorFItness ambassador Katie McLean

And a chewy dried fruit: cranberry, raisin, apricot, goji berries.

*Scope what’s in season at your local farmers market for the freshest ingredients and try something new in your salad like summer squash or peaches, raw or grilled!

7. Dress it up simply: The freshest, tastiest, simplest, and healthiest dressings are homemade.

*And be sure sure to slip on your comfy Roxy yoga pants or jacket so you don’t chill after your sweat!

The Secrets to Salads with #ROXYOutdoorFItness ambassador Katie McLean

Try two of Katie’s favorites:

The Sweetheart Salad: Goji berry, strawberry, spinach, rainbow chard, red pepper, pepitas, purple cabbage, quinoa, tomato, onion, and avocado.

The Secrets to Salads with #ROXYOutdoorFItness ambassador Katie McLean

The Hearty Health Nut: Apple, avocado, walnut, pistachio, cranberry, cucumber, kale, sprouts, steamed squash or beets, tomato, and tofu or turkey.

 

 

Aug
22

All NEW Kassia Meador Wetsuits – the newest & grooviest line of wetsuits yet! Check it…

Check it…my newest and grooviest line of wetsuits yet…
YUMMY colors and technical tricks
taped up and sewn together to keep YOU
warm and feeling FREE…on your trips
to the SEA…

Designed with love by me…4 all you fancy footwork fanatics and fantastical dreamers***

Explore all of Kassia Meador latest wetsuits, pin them and check them out on Tumblr too!

Kassia Meador's grooviest wetsuits yet #ROXYwetsuits

Aug
20

Hot for Fall with fashion blogger Kim Pesch of Eat.Sleep.Wear in the latest ROXY Style Spy video!

A few months ago we invited our friend and New York fashion blogger Kimberly Pesch of Eat.Sleep.Wear. to California for the first time and give her a taste of the ROXY way of life – early morning surf checks, beach bonfires, the team, sunsets for days…the list goes on…

Well, we guess it was enough to make her pack her bags and make her ‘California Dreaming’ a reality since she now calls CA her home!

Enjoy this ROXY Style Spy vid from our shoot in Santa Cruz, CA where Kim breaks down some stylish options with Monyca Byrne Wickey and Kelia Moniz and get inspired for some great Summer-Fall transitional looks that will keep you HOT FOR FALL!

Don’t forget to enter our HOT FOR FALL pin-to-win (happening now) with Kim!

Kim’s look: Saddleback Top, Overhaul Jacket, Sunburners 2 Jeans, Concord Boots 

Kelia’s look: Blaze Cut Off Jean Shorts, Flagged Tee, Wild Daisy Bikini,  Alexa Wedge ShoesSaddleback Top

Monyca’s look: Lasso My Heart Dress, Malden Boots, Dancing Shores Jean Jacket, Same Old Feeling Sweater, Dreamer Purse 

ESW7

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!
PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! ESW5PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

ESW3PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Aug
16

Roxy Outdoor Fitness: Turn mornings into the best part of your day with some Beach Yoga. Let ROXY Outdoor Fitness ambassador Emma Duty show you how…

#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

One of the best ways to start the day according to Roxy Outdoor Fitness ambassador Emma Duty is by getting out in nature and being active. Here Emma gives us a glimpse into her morning beach yoga routine. Simply slip on your Cross Back Seamless Sports Bra, Standard Running Tights, grab your yoga mat and you are ready to hit the beach! (PS – you may recognize Emma’s infectious smile from last year’s Let The Sea Set You Free contest as one of our amazing finalists! Watch her video here and take a trip to her hometown break).

#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

First task is to find a nice relaxing spot on the beach.#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

Take a few moments to center yourself by sitting in the Lotus Position and practicing conscious breathing while listening to the waves.

#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

The perfect start to beach yoga is Salutation To The Sun.

After this the variety of yoga poses are endless, some well known poses include Warrior Pose, Plank, Tree Pose, or Cobra.

#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

To add a new level of difficulty to your work out you can even try a headstand in the sand.

#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

A nice calming way to end your session is by doing Savasan also known as Corpse Pose just lie on your back on your mat and relax

This is an ideal way to start your day focused, connected and in a calm state. Last but not least don’t forget to enjoy the view or even go for a dip in the ocean!

#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty
IMG_4677#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma DutyIMG_4814#ROXYOutdoorFitness Beach Yoga with #LetTheSeaSetYouFree finalist Emma Duty

Aug
15

New Wetsuit Experience – Wetsuits for any temperature

Wetsuits for ANY temperature #DAREYOURSELF

With our new wetsuit experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.

Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature. #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF With our new wetsuits experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.   Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature.

Aug
14

ROXY Outdoor Fitness: Gillian Gibree brings SUP Yoga to a whole new level in Tahoe, California

#ROXYOutdoorFitness ambassador Gillian Gibree

Last Saturday, ROXY Outdoor Fitness ambassador Gillian Gibree brought SUP Yoga to a whole other level on beautiful Lake Tahoe, California. Approximately 200 SUP Yogis gathered during the Tahoe Nalu SUP Festival and flowed through a sun salutation to break the world record for the largest number of people practicing SUP Yoga at once!

Since the weather in mountains has already cooled down, Gillian decided to wear her Daybreak Tee and Enhance Capris during her nautical flow. The top has a flattering open back that gave her style during her down dog!

After the final Namaste was said on the crystal clear lake, everyone cheered with paddle in hands. Following the class, Roxy and Paddle Into Fitness donated prize packages to the SUP Yogi who held the longest headstand and the largest donor for the Tahoe Safe Alliance, a local women’s shelter. The event had a great turnout, gorgeous mountain weather, and supported an awesome cause!

The following day, Gillian participated in the Elite Survivor Race that was a combination of sprint paddleboarding, beach running, and buoy turns in her pink Ready Steady Swim Top and her Land to Sea swim bottoms, finishing third overall in a field of tough competitors. Namate to a great weekend with ROXY Outdoor Fitness at the Quiksilver Tahoe Nalu!

#ROXYOutdoorFitness ambassador Gillian Gibree leads the largest SUP Yoga Class in Tahoe