Jul
31

To all the ROXY girls who DARE THEMSELVES. This is for you!

To All the ROXY girls who Dare Themselves. This is for YOU! Thanks for joining our ride #DAREYOURSELF

Click HERE for more!

This is for YOU! #DAREYOURSELF

 

Jul
26

ROXY Outdoor Fitness: Kayaking for your core with Devon DeMint of the Mermaid Chronicles

#ROXYOutdoorFitness ambassador Devon DeMint explores the uninhabited shorelines of Somalia

There’s no better way to explore an uninhabited shoreline than in a kayak. Pack a few snacks, toss on your Beach Fever Swim Top, throw on some sunscreen, add a hat and cast off. Here are some tips from ROXY Outdoor Fitness ambassador Devon DeMint of The Mermaid Chronicles to help you get the most out of your adventure.

#ROXYOutdoorFitness ambassador Devon DeMint explores the uninhabited shorelines of Somalia

 

–Observe the wind, ocean currents and tide before you paddle out.

–Start by paddling in to the wind at the beginning. This way you can tackle the more difficult part of the journey when you have the most energy and ride with the wind on your way back.

–Don’t rely solely on your arms to paddle. Make sure you rotate your torso while engaging your core as you paddle. This will help you propel the kayak with your whole body and get in a good core workout at the same time.

–For a more intense workout, incorporate interval training into your outing. Paddle at full power for two minutes, then coast with your momentum. Rest and repeat.

–Finally, don’t forget to take in the surroundings. It’s not every day that a workout is this scenic!

#ROXYOutdoorFitness ambassador Devon DeMint explores the uninhabited shorelines of Somalia #ROXYOutdoorFitness ambassador Devon DeMint explores the uninhabited shorelines of Somalia #ROXYOutdoorFitness ambassador Devon DeMint explores the uninhabited shorelines of Somalia #ROXYOutdoorFitness ambassador Devon DeMint explores the uninhabited shorelines of Somalia

Photo credit: Scott DeMint | themermaidchronicles.com

Jul
23

Why Stand Still when you can blaze new trails. Welcome to Santa Cruz, California for Fall 2013

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Why stand still when you can blaze new trails. Follow your feet and go your own way. Don’t let anyone tell you you can’t.  You can.  Dare Yourself.

See all our favorite looks for Fall in the Fall Lookbook!

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

POP2

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Jul
17

Congratulations Stephanie! 5x World Champion Stephanie Gilmore Wins the Best Female Action Sports Athlete ESPY Award

Team rider Stephanie Gilmore takes home an ESPY award!

Congratulations to 5x World Surfing Champion Stephanie Gilmore on her Best Female Action Athlete win at the ESPN ESPY awards!

Here a few snapshots of Stephanie getting ready for the red carpet and wearing Stella McCartney!

Team rider Stephanie Gilmore takes home an ESPY award!

Ready to go! Coco Ho photo bomb!

Team rider Stephanie Gilmore takes home an ESPY award!

Strapping in for the big show! Team rider Stephanie Gilmore takes home an ESPY award!

California glow!

Stephanie Gilmore & Terrell Suggs rubbing shoulders at the 2013 ESPY award

Stephanie Gilmore & Best Defensive Athlete nominee Terrell Suggs rubbing shoulders at the 2013 ESPY award

Team rider Stephanie Gilmore takes home an ESPY award!

Stephanie and her ESPY award for Best Female Action Sports Athlete!!! (this is her second ESPY!)

 

 

 

Jul
17

Roxy Outdoor Fitness Pin To Win! Fall for Adventure & enter for a chance to WIN your ultimate Outdoor Adventure

#ROXYOutdoorFitness Pin To Win!

We’re ‘Falling For Adventure’ with the launch of the latest Roxy Outdoor Fitness collection! Have you seen it?! Start browsing!

So here’s the deal, we want to see how you’re ‘Falling For Adventure’! From July 16th – August 6th, pin and re-pin your favorite outdoor fitness adventure pics using our PIN-TO-WIN board as inspiration. What would you wear on this adventure, where would you go…have fun with it!

2 Grand Prize Winners will receive $1000 USD towards your Fall Outdoor Fitness Adventure and the ultimate Roxy Outdoor Fitness prize pack!

To begin, CLICK HERE and fill out the form, and start pinning! May the best boards win!

Jul
16

Beach Braiding how-to with Bruna Schmitz and our friends at Paul Mitchell!

Beach braids are a thing of envy, especially when you can master them like the ladies of Paul Mitchell.

Luckily for us, the entire team was on hand at the Roxy Waikiki Classic to show us that fish and tails aren’t just synonymous with the water, and a little luck with your locks is easy with some Paul Mitchell SUN (especially the Sun Shield Conditioning Spray).

Watch this short how-to and have fun creating your own beachy-hair-do while protecting it from the sun!

Beach Braiding How-To with Paul Mitchell & Bruna Schmitz at the Roxy #WaikikiClassic

 

Jul
16

Roxy Outdoor Fitness: Fall 2013

Introducing Fall Roxy Outdoor Fitness.

Fall for new challenges and run into fresh adventures. We welcome change and love pushing to our edge. Whether trail running through golden forests, climbing a technical face, or paddling through unknown waters, we honor our bodies and find inner balance with outer strength. This season, everyday is an opportunity for a new adventure in the natural world.

#ROXYOutdoorFitness

#ROXYOutdoorFitness#ROXYOutdoorFitness

Jul
12

Roxy Waikiki Classic! Make your own Beach Bag at home with Rebekah Steen of Goldfish Kiss

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

When it comes to beach bags, we can’t help but love them more when they’ve got a little bit of your own personality to them.  Enter Rebekah Steen of Goldfish Kiss.  She joined us at the Roxy Waikiki Classic and got a bit crafty on the beach.  The best part?  Anyone can do this!  Enjoy the latest Roxy Style Spy featuring Rebekah who shows us all how to make your own eco-friendly beach bag this summer!  #DAREYOURSELF to DIY!

Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic Enjoy this how-to video from Blogger Goldfish Kiss at the Roxy #WaikikiClassic

Jul
08

Roxy welcomes Stephanie Gilmore to the team!

Welcome to the ROXY team Stephanie Gilmore! Welcome to the team Stephanie Gilmore!

Watch her at the ‎ROXY Pro Biarritz this week.

Welcome to the ROXY team Stephanie Gilmore!