Jun
28

ROXY OUTDOOR FITNESS: PUT ONE FOOT IN FRONT OF THE other

Gillian Gibree #ROXYOutdoorFItness How to Pivot Turn on a Stand Up Paddle Board

No matter what body of water you’re near— fresh or salty— grab your SUP board, get outside, and practice your pivot turns on a sunny day! Make sure to wear comfortable, sun-protected clothes like the Roxy Outdoor Fitness Dawn Running Tee and the Enhance Capris. Plus, they’re super flexible for the wide stance maneuvers!

Roxy Outdoor Fitness Stand Up Paddler Gillian Gibree demonstrates how to get down a pivot turn (for a regular footed paddler, but of course if you’re goofy-foot, just practice on the opposite side!).

1. Step your right foot back towards the tail of the board so that the nose rises out of the water. You can stagger your feet on opposite sides of the center line to keep the board more stable. Engage your core for balance and a nice ab workout!

2. Use a sweeping stroke starting at the center of the right rail towards the tail, which will turn you board counter clockwise. You should start turning 360 degrees! As you progress, you can bring your back foot closer to the tail for a faster pivot turn.

Gillian Gibree #ROXYOutdoorFItness How to Pivot Turn on a Stand Up Paddle Board

3. Use your paddle to ‘slap’ the water (called bracing) for added support if you find yourself off balance. Try and wait for a warm day to practice this in case you fall in!

Gillian Gibree #ROXYOutdoorFItness How to Pivot Turn on a Stand Up Paddle Board

Gillian Gibree #ROXYOutdoorFItness How to Pivot Turn on a Stand Up Paddle Board

Jun
28

The Roxy Summer Sale starts TODAY!

The Roxy Summer Sale! Save up to 50% off select styles

The Summer Sale starts TODAY!

Up to 50% off new markdowns during our annual summer sale!  Hurry, shop now to get these styles before they’re gone!

Shop online or visit one of the retail locations below to shop this special sale!

 

Jun
26

Katie McLean dares herself and takes her next adventure to El Salvador

Roxy's Katie McLean #LetTheSeaSetYouFree

A self proclaimed ‘connoisseur of right point breaks’, likely embedded in Katie McLean by her birthplace, Santa Barbara, Ca., had her eyeing El Salvador’s similar surf setup all her life. On June 1st (Katie’s birthday!) she fueled her constant wanderlust and finally made the journey to what the natives call Cuscatlán, The Land of Jewels.

early morning stretches for #ROXYOutdoorFitness ambassador Katie McLean in El Salvador

Our Roxy Let The Sea Set You Free winner struck gold, scoring the opening south swell of the summer. For two weeks, 4 boys, 4 girls, and I traveled between the pristine, tropical East of Las Flores and the ‘Wild West’ of La Libertad where the city sits right on the shore.

Katie surfed at the edge of a floral jungle resting on a sparkling black sand beach, trekked to the opening of an untouched valley covered with cows, barefooted through a city to surf an urchin-infested rocky point peeling off a cemetery, and boated to an empty barreling break up the immaculate coast.

#LetTheSeaSetYouFree winner Katie McLean's quiver collection in El Salvador

El Salvador’s air was hot, humid, and electric and the water was warmer than any pool. She basically lived in here Roxy bikinis and Roxy Outdoor Fitness shorts and sports bras. While traveling, I keep up my fitness routine by spending just 10 minutes a day doing pilates and yoga.

#ROXYOutdoorFitness ambassador Katie McLean loves trail running in El Salvador

As a huge fan of trail running, Katie reveled at the chance to run through the lush terrains of Central America. She ran through thundering downpours in a rainforest blooming with mangoes to waterfalls where they leapt off into cascading swimming pools.

#ROXYOutdoorFitness goes to El Salvador with adventurer and #LetTheSeaSetYouFree winner Katie McLean

An adventure wouldn’t be complete without seeing some sights, doing some shopping, and learning about the local culture. The group explored tiny town squares, never-ending tent markets, beachfront huts, and piers selling shrimp ceviche and buckets of fresh caught fish.

El Salvador adventures with Roxy's Katie McLean

Roxy's Katie McLean taes a daring adventure to El Salvador #DAREYOURSELF #LetTheSeaSetYouFree

Only 20 years out of a brutal civil war, a country plagued by poverty, gang violence, and drastic natural disasters, El Salvador’s history of danger kept Katie on my toes.

Katie McLean dares herself and immerses herself in El Salvador's rich culture #DAREYOURSELF

Katie’s heart was opened by the kindness of the country’s people; They were intrigued by visitors and excited to show their waves, way of life, and most importantly, Pupusas (El Salvador’s signature dish).

Katie McLean puts her own spin on the classic El Salvadorian dish, Pupusas! #LetTheSeaSetYouFree

Katie McLean ROXY #LetTheSeaSetYouFree

During the last lightning-filled nights and stormy days, Katie drew in her journal and helped a local artist paint a mural at AST Surf Hotel. Katie believes ‘Connecting and sharing your passions wherever you go is what makes travel memorable.’

Roxy's Katie McLean #LetTheSeaSetYouFree

In Katie’s words, “I dared myself to explore El Salvador’s untamed beauty, and was rewarded. I’ve returned home refreshed, inspired, and ready for my next adventure.” #DAREYOURSELF

 

 

 

Jun
25

Meet The 5 Global ROXY DARE YOURSELF Contest Winners


Meet the 5  #DAREYOURSELF ROXY winners

We are proud to announce the 5 winners of the ROXY #DAREYOURSELF contest.

Dare Yourself  launched on January 24, 2013 and 4,000 submissions were received. Over 150,000 consumers then voted for their favorites, narrowing the possible winners to 150 worldwide. ROXY judges then chose possible winners to 10 per global region and the selected contestants submitted challenge videos from which one winner from each global region was chosen by Roxy.

The five global winners include: The Americas’ Lexi Youngberg, 20, Saint Charles Illinois; North Asia’s Sawu Koyouan 27, Taipei, Taiwan; South Asia’s Gillian Goh, 23, Singapore; Europe/Africa/Middle East region winner Maria Lafuente Pelaez, 25, Galicia, Spain; and Latin America’s Michelle Saure, 29, Concepción, Región del Biobío, Chile.

 

Jun
24

DARE YOURSELF: Thanks for joining our ride

#DAREYOURSELF

Last year we set out on an epic adventure to let the sea set us free, and found ourselves more inspired, more free and more daring then we could have ever dreamed.  Earlier this year, we asked you to DARE YOURSELF.  To show us what it means to live every new day as an adventure and to show us the mark you want to leave on the world. You dreamed big.  We’ve discovered that being a Roxy girl is a state of mind that transcends boundaries of culture,language and geography.  We are grateful to be a part of the inspiration and hope you will continue to connect with the friends you’ve made along the way.  Thank you for joining our ride.

Tomorrow we will announce the 5 Dare Yourself winners from around the world and hope you will join us in congratulating them.  The next daring adventure for them awaits in Tavarua, Fiji with the Roxy athletes this September!

Jun
20

Summer Rays for Day Bikini Sweepstakes

ROXY #SummerRaysForDays Bikini #sweepstakes

 

To celebrate International Surfing Day and to kick off the official start of Summer, Roxy is giving away a year’s supply of bikinis* to one lucky winner!  Now through Friday, July 26th, you can enter for a chance to win an endless summer supply of ROXY swim!  (24 swim pieces total).  Enter today at Roxy.com/sweepstakes.

*No purchase necessary to enter. Void where prohibited by law. Only residents of the U.S. or Canada that are 18 years of age or older are eligible to enter. 

GRAND PRIZE – $1,000 Gift Card
Jessica Dunn
Salt Lake City, UT

SECOND PRIZE – $100 Gift Card

Meghan Hartnett
Hawthorn Woods, Illinois

Pamela Myers
Everly, Iowa

Diane Evans
San Marcos, CA

Heather
Hartwell
San Clemente, CA

Natalie
Tedder
Bakersfield, CA

THIRD PRIZE – $50 Gift Card
Sara Close
Missoula, Montana

Jun
20

Happy International Surfing Day! Today only enjoy 25% off Swim & Boardshorts!

Happy International Surfing Day from ROXY #ISD

Happy International Surfing Day #ISD! Between surf breaks we’re inviting you to take a shopping break (or spree)!

TODAY ONLY: Enjoy 25% off Swim & Boardshorts with SURF at checkout**

**Enjoy 25% off your order of full priced swim and/or boardshorts only on Roxy.com. Not valid on Outdoor Fitness styles. Promotion cannot be applied to past purchases. Offer expires June 20, 2013 at 11:59 PM PDT. While supplies last. Sale items are not eligible. To receive discount, enter SURF at checkout.#DAREYOURSELF #ISD

Jun
19

Dare Yourself with Meg on International Surfing Day #ISD

Get inspired to surf everyday like team rider Meg Roh has for the past 2 years! #ISD

Roxy girl Meg Roh dares herself to surf everyday. Meg will be celebrating International Surfing Day on her 750th day of surfing. On June 1, 2011, Meg dared herself to surf consecutively everyday, and she has surfed everyday since.

Knowing it would be a tough goal to achieve, something drove Meg everyday to get out there (besides her light blue, 1971 Bus). Meg aspires to be a World Champion like Professional Roxy Surfer Kelia Moniz. Whether she was cooped up in bed with the flu, or the winds were howling and rain pouring, “There’s never a bad day as long as you can surf,” says Meg. “I dare myself to get in the water everyday because I love the experience of surfing and traveling to new places. If you don’t dream big you never know what you’re actually capable of. The best life lessons I’ve learned from this experience are to believe in yourself and to follow your dreams.” #DAREYOURSELF 

Jun
17

Red, White and the Deep Blue Sea

Happy 4th of July from ROXY!

 

Sunshine, BBQs, fireworks and an endless array of red, white and the deep blue sea are upon us!!! Are you ready for the 4th of July? Check out our Independence Day Essentials and order by 6/24* for delivery just in time for a day filled with stars and stripes.

Jun
14

Salt Hair, Monyca Don’t Care

Let your hair shine this Summer. Take a tip (or 3) from the queen of beach hair and Roxy team rider Monyca Byrne-Wickey. Enjoy this short Roxy Style Spy video straight from Tahiti where Monyca shows off her lovely locks and a couple easy hair-dos that will showcase the best bikini backs of the season. Our favorite bikini backs? The Naturally Beautiful Rio Halter is our top pick for sure!

Salt Hair Don't Care! ROXY #DAREYOURSELFRoxy's Tahitian Quiver collection Salt Hair Don't Care! ROXY #DAREYOURSELF