May
31

Roxy Outdoor Fitness: Get Beach Abs on the Beach

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Next time you’re catching a few rays and enjoying a summer beach day, get your outdoor fitness on without even leaving the sand. You can get creative and have beach abs on the beach. In the sand. Sitting down. Literally. Here’s how’s we did it in our Hot Competition Shorts and Cut Back Tank:

Bring your hands behind your head, legs crossed (if you’re not already relaxing comfortably there). Now here’s the challenging part. Lift your legs a few inches off of the sand, while lifting your shoulders off the sand and inhaling. As you exhale, pull your knees in, lift your shoulders higher, and engage your core. Return to starting position, and repeat.

ab2

In the same starting position, open your legs about hip width distance, and return to crossed legs, keeping your legs hovering over the sand and shoulder blades lifted. Keep your chin off your chest and pull your belly in as you repeat the motion.
ab1

Have a seat in the sand with your hands by your hips. Lean back until you feel your abs working, then dig your heels hard into the sand, using the soft sand as resistance.

ab8

 

ab4

With your bum still seated comfortably in the sand, roll onto your right side using your right forearm for support and left hand behind your ear, elbow out wide. Bring your legs to a 45 degree angle hovered above the sand. As you exhale, pull your knees into your chest and pull your upper body towards your knees using your obliques. Return to starting, repeat, and flip to the left side!

ab3ab6

And there you have it! Jump in the water for a cool down.

 

 

May
29

It’s time to ‘Make A Scene’

Make a Scene! Roxy printed shorts #DAREYOURSELF

Like you, we too are obsessed with printed shorts this season and between motifs of hula dancers, palm trees, bright tropics, and embroidered boho prints, our minds are spinning with which shorts to wear when and where.

Luckily for us, Summer is upon us and we’ve got plenty of days on the beach, boardwalk and everything in between to wear our shorts around in. Not doubt we’ll also be sporting these all weekend long at the upcoming Roxy Waikiki Classic!

So, here’s to making a scene in some printed shorts! PS…here’s some outtakes of team riders Monyca Byrne Wickey, Bruna Schmitz, Kelia Moniz, and Justine Mauvin making up some dance moves and making a scene of their own on the island of Moorea!

Make a Scene! Roxy printed shorts #DAREYOURSELF

Make a Scene! Roxy printed shorts #DAREYOURSELFMake a Scene! Roxy printed shorts #DAREYOURSELF

Make a Scene! Roxy printed shorts #DAREYOURSELF

 

May
28

We’re all on this ride together!…Now, with 3 million Facebook fans!

3 Million Facebook Fans! Thanks for joining our ride! #DAREYOURSELFWe’re all on this ride together! …Now, with 3 million Facebook fans!

To celebrate the 3 million fan milestone, take 30% off your Roxy.com purchase! TODAY ONLY!  Use code FB3MM at checkout**

**Coupon code is valid only on Roxy.com. Not valid on sale styles, gift cards, gift certificates, bedding/room, hard goods, media, electronics, surf accessories, and jewelry. Not valid on past purchases.
Coupon code expires May 28, 2013 @ 11:59 PM PDT

Here’s a roundup of some of our favorite images celebrating the 3 million mark!

We're all on this ride together! #DAREYOURSELFWe're all on this ride together! #DAREYOURSELF 9a603a18be4711e2ab6b22000aa8004d_7We're all on this ride together! #DAREYOURSELF

 

May
24

Roxy Outdoor Fitness: Stand Tall and Stretch it Out!

#ROXYOutdoorFitness stretch it out

Staying active and eating right are the staples we think of to maintain good health. While this is completely true, there are other aspects to complete the health triangle: flexibility and posture. We underestimate flexibility and its importance in allowing us to stay active. Flexibility and correct posture go hand in hand and work together to help your body maintain a fit, injury free life.

Being flexible allows your body to function and move the way it was designed to. Without it, the body tries to work around inflexibility in ways that are very detrimental to our muscles and joints. Here are some tricks to make sure you stay flexible enough to maintain an active lifestyle:

1. Stretch for at least 10 minutes a day, no matter what. Slip into something comfortable like the Standard Yoga Pants and Spin Bra to stretch with ease and look cute doing it!

2. Stretch IN bed. Stretching in bed sounds nice so you’ll actually want to do it.

3. Incorporate yoga into your life. Hot yoga is great, because it loosens you up that much more.

#ROXYOutdoorFitness stretch it out

4. Use a foam roller to loosen especially tight areas and make it easier to stretch.

Correct posture is also overlooked, and it’s extremely important in injury prevention. Correct posture increases core strength in large muscles such as your abs, glutes, and thighs, allowing your body to work the way it is supposed to without straining your shoulders, neck, and calves. Here’s a couple things you can do that help put your body into alignment and work your large muscles:

-Don’t slouch! Pulling your shoulders back and down out of your ears will take work out of your shoulders and get rid of that awful neck and back pain.

#ROXYOutdoorFitness stretch it out

-Abs, abs, abs. Strengthen and Lengthen should be your new motto! Strong abs puts out of arms and legs and everything that seems to just ache after a while. Abs are like great shock absorbers.

-Stick that booty out! By sticking your butt out, you turn on your glutes all the time. This will lift and firm your behind… and what girl doesn’t want that!?

#ROXYOutdoorFitness stretch it out

 

 

May
22

Just in Time for SUMMER! Enter our PIN TO WIN: SUN.SAND.SALT READY!

Roxy Pin To Win! SUN.SAND.SALT ready!

Let’s get SUN.SAND.SALT READY for Summer on Pinterest!

1 Lucky winner will receive a Schwinn Beach Cruiser along with a Roxy prize pack valued at $500. Plus, 3 other lucky winners will score $150 prize packs! All entries are due by June 5th!

What are you waiting for? Click here for the steps to get your started and for the official sign up and rules. Happy Pinning!

Congratulations to the winners!

  1. Mackensie B. -Boulder ,CO
  2. Amanda T.-Lafayette, NJ
  3. Mikayla M.- Pittsford, NY
  4. Anna S.- Rupert, ID (Grand Prize Winner)
May
21

Surf To Snow: A Roxy Team Adventure with Olay Fresh Effects! Episode 5

#SurfToSnow A Roxy Team Adventure with Olay Fresh Effects!

The last episode of the ‘Surf to Snow’ series is here and while we’re sad to say goodbye, Bruna Schmitz sums it up best in this video when she says, “OMG it’s so good” – and that’s exactly how we feel!

No matter where your adventures take you, we’ve got you covered year round’ and so does Olay Fresh Effects.

Today’s Twitter giveaway will get you ready to travel #SurfToSnow – just think Olay Fresh Effects gift pack, Roxy travel set, and a $200 gift card to spend on Roxy.com.

http://www.youtube.com/watch?v=38WYgpRf2OY

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 5th episode http://bit.ly/109S54D http://bit.ly/ZEDEk1

Official Rules

Olay Fresh Effects #SurfToSnow Episode 5 with ROXY

May
17

Roxy Outdoor Fitness: How to Pack All Day For Mexico

How to pack for your next #ROXYOutdoorFitness SUP adventure
When traveling to Mexico for all day SUP adventures, there are a few things you can’t leave home without!

We highly recommend plenty of Roxy Outdoor Fitness gear, so you know your suits will be comfortable and stay on during long hours on the water. Bright, festive colors are here just in time for summer, and the Hot Competition Shorts are fun and cheeky for any season . The GoPro camera is ideal for snapping SUP surfing or yoga videos anywhere.  And of course, never leave home without your favorite paddle and passport in hand!

How to pack for your next #ROXYOutdoorFitness SUP adventure

May
16

ROXY Outdoor Fitness: Sayulita, Mexico with Let The Sea Set You Free winner Katie McLean

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

We caught up with Let The Sea Set You Free winner and Roxy Outdoor Fitness ambassador after her recent trip back down to beautiful Sayulita, Mexico. She went down south to continue her community work with Project Save Our Surf and attend the Roxy Stand Up Paddle in her and Longboard competition where she met up with fellow team riders Izzi Gomez, Vanina Walsh and Chloe Calmon and Jen Smith.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

 

In Katie’s words:

Although we were all of different ages, from different places, and with different ways of surfing from shortboarding to longboarding to SUPing, we all immediately clicked. As soon as we anchored at the surf spot Burros, all in our Roxy bikinis, we jumped out of the boat into the pool warm water and paddled into the line up. Our local female water photographer flippered behind us capturing our snaps and smiles on every wave. After we sat by the crystal clear waters and stuffed ourselves with fresh shrimp ceviche, guacamole, and chips. Nothing tops Mexican food post-surf, except that post-scarfing siesta. Sleepily we drove back to Sayulita, stopping in San Pancho for a quick surf check and street vendor shopping. Then we performed a minor Cola-Loca surgery to the fin cut on my ankle (AKA we super glued it shut!).

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

The next day, I was reunited with Coste Verde International Elementary School. I was stoked to see my mural, students from last summer, and the progress the school had made with Project Save Our Surf’s contributions. We had blast reading to them from the books that PSOS brought to donate. After that the school, PSOS crew and I, built a playground by reusing old tires. To step it up from observation to interaction, provides a whole other level of learning and experience.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

After a long, rewarding day at the school, I raced off to join the Roxy girls for some autograph signings at Puerto Vallarta’s two Roxy stores. We were then let loose to raid the store and shop till we dropped, literally. We all passed out on the hour drive back to Sayulita and barely made it to the PSOS benefit dinner at a beautiful estate tucked away on a private beach past the point.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

In the morning, we donned our favorite new Roxy Outdoor Fitness swimsuits for a shoot at the beach cabanas. We hung in hammocks, sipped from fresh coconuts, and sat in the sand while snapping shots. After, I walked down to the surf contest to participate in a PSOS beach cleanup. I shared a trash bag with a few little Roxy-loving surfer girls I had met at the school last summer. It was awesome connecting with the kids and showing them what a difference we could make.

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

Roxy #LetTheSeaSetYouFree winner & #ROXYOutdoorFitness ambassador Katie McLean

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May
14

Surf To Snow: Episode 4 How to Beauty Tips in Aspen, Colorado with Olay Fresh Effects

#SurfToSnow A Roxy Team Adventure with Olay Fresh Effects!

Professional surfers Monyca Byrne Wickey and Bruna Schmitz catch up in Aspen, Colorado and show us their favorite Olay Fresh Effects. Between surf breaks in Tahiti and snow filled runs on the mountain, these girls are always on the go and always need the perfect products to keep them naturally beautiful.

Don’t forget we’ve got another giveaway today filled with Monyca and Bruna’s  favorite Olay Fresh Effects products and a $200 Roxy.com gift card to buy that new bikini and beach bag you’ve been eyeing!

 


Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 4th episode http://bit.ly/13YYOOQ http://bit.ly/11tcC0g

 

#SurfToSnow A Roxy Team Adventure with Olay Fresh Effects!

May
13

Catalog Countdown: In studio & the new Catalog Collection

ROXY Catalog Countdown #DAREYOURSELF

The Summer Catalog will be here in no time (mark your calendars for May 15th!) but first, we’re giving you a sneak peek into the entire catalog collection and a little in studio behind the scenes action.

ROXY Catalog Countdown #DAREYOURSELF

Besides traveling to the likes of Tahiti to snap some epic moments of the Roxy team soaking in the culture of the famous Polynesian islands, we setup shop here at Roxy headquarters to snap some fun pics of our favorite Summer footwear. Here’s a behind the scenes look at our in studio shoot along with the finished product you’ll see in our upcoming Summer Catalog!

ROXY Catalog Countdown #DAREYOURSELF

 

ROXY Catalog Countdown #DAREYOURSELF

ROXY Catalog Countdown #DAREYOURSELF (more…)