Surf To Snow: Episode 2 How To Be Naturally Beautiful using Olay Fresh Effects!

Roxy girls are naturally beautiful. Here’s how Kelia Moniz and Bruna Schmitz stay fresh all day and at the beach using their Olay Fresh Effects! Enjoy the episode and get tweeting for a chance to win today’s #SurfToSnow giveaway!

One lucky winner will get this Olay gift pack plus a $200 Roxy gift card to get bikinis, sunnies, and whatever else you need to meet the waves.

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 2nd episode http://bit.ly/13Jbh8D http://bit.ly/Zy4m1N

Official Rules


Tic Tac Toes #ROXYsandals DIY

Tic Tac Toe(s) #ROXYsandalsPlaying games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

ROXY Tic Tac Toes #DIY #ROXYsandals


Roxy Outdoor Fitness: Take the Long Road

As the days draw out and get warmer, why not take the long road to the beach? Roxy ambassador and blogger Devon DeMint of ‘The Mermaid Chronicles” looks for diverse trails to bike because the various terrains help work a variety of muscles. Plus, surf spots and beaches that require an effort to get to are usually less crowded and lead to more quality time with Mother Nature.

Here’s how to prepare for taking the road less traveled:

1.    Wear layers.  I Always include a quick dry bikini, form fitting pants that won’t get caught in my bike chain, a tank top like the Perfectly Seamless Tank with built in ventilation, flexible boardshorts and a top with long sleeves just in case.

2.    Pack smart. Bring only what you think you’ll need and distribute the weight of these items evenly to balance out the load. Bring a wet bag to carry your sea-soaked suit after you get out of the ocean.

3.    Plan ahead. Know what to expect before you get there. Of course, Mother Nature likes to keep us on our toes us, but checking surf and weather forecasts before you go will help you know what you’re in for.

4.   Be resourceful and utilize the environment around you. Driftwood found on the beach makes for a great shelter or changing room!

5.    Don’t forget food, water and sunscreen! When I’m packing a snack, I love to bring something light and high in vitamins like kale chips.

Here’s a basic recipe you might want to try:


Kale Chips

Serves: 2

  • 1 bunch of kale, washed and dried well
  • 1 tablespoon olive oil
  • A few pinches of Himalayan sea salt
  • Preheat oven to 300º F.
  • Tear large pieces of Kale off the center rib. Place the leaves in a bowl, drizzle with olive oil and toss until coated.
  • Place the kale on 2 baking sheets. Arrange it in a single layer and sprinkle with sea salt.
  • Place in the oven and bake for 25 minutes, or until crisp. Place in a container you can easily seal and transport in your pack. Enjoy!

Photo credit: Scott DeMint | themermaidchronicles.com


DVF loves ROXY in store Surfboard giveaway! Find a location near you!

#DVFlovesROXY Sweepstakes


We’re giving away a limited edition DVF loves ROXY surfboard at a Roxy store near you!

Visit the following Roxy locations until May 5th to enter for a chance to win an exclusive DVF loves ROXY limited edition surfboard!**

Participating ROXY Stores: 

740 Collins Ave, Miami Beach, FL 33139

2435 Kaanapali Parkway, Lahaina, HI 96761

1570 South Disneyland Drive, Anaheim, CA 92802

519 Broadway, New York, NY 10012

2181 Kalakaua Ave, Honolulu, HI 96815

**Limit one entry per person.  Raffle will be drawn on or around May 10, 2013 and winner will be required to accept delivery of the prize at the retail store location where the winner’s entry was submitted.

See Official Rules in store for more details.


Surf to Snow: A Roxy Team Adventure series with Olay Fresh Effects! Episode 1 California Surfing & Twitter Giveaway

Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!

We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!

Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!

Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!

#SurfToSnow Prize pack

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 1st episode http://bit.ly/ZMIQlT http://bit.ly/11pjtcs

See more of the unstoppable adventure at olayfresheffects.com

Official Rules


2013 Waikiki Classic is back for its 3rd year!

Roxy Waikiki Classic!

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBumJamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

Mark your calendars & see you at the beach June 8-9th!






Roxy Outdoor Fitness: Exercise your appreciation for mother nature this Earth Day


Earth Day is on April 22nd, and we’d like to celebrate it by exercising in nature and caring for the earth the way it has taken care of us! Running sprints on the beach while picking up trash not only cleans the beaches, but it helps the sea life like pelicans and sandpipers have a cleaner, safer home. It’s not their fault there’s a hair clip and a lobster trap line on their dinner table.




Here’s a fun Earth minded workout routine:

Start by picking two trashcans on the beach that are at least 100 yards apart from one another. Sprint all out from one trashcan to the other. On the way back, do a casual jog, giving yourself time to recover while bending down to pick up any pieces of trash you see on your way. This will help the beach and your beach body. The squatting motion you adopt while picking up trash will help work practically every muscle and the sprints are a great cardio exercise that will benefit your heart and give you noticeable results in a shorter amount of time than long distance running would. Once you arrive back at the first trashcan, dump your trash. Repeat this at least five times until you are exhausted and the beach looks clean.


Once you’re done, cool off with a swim, do some cool down stretches and maybe add in a few crunches while lying in the sand, if you feel like taking on a full body workout.

Earth Day Beach Sprint Gear:

Roxy Outdoor Fitness Ambassador and blogger for The Mermaid Chronicles Devon DeMint likes to take on her Earth Day workout in form-fitting clothing like the Hot Competition Shorts and the Dawn Run Tee, because they won’t slow her down. If you’re planning on going for a swim, Devon recommends wearing a sports bra that can double as a bathing suit and is quick to dry.


#ROXYOutdoorFitnessPhotos courtesy of Scott DeMint.


Let The Sea Set You Free finalist Ishita Malaviya films Beyond The Surface

ROXY Let The Sea Set You Free Finalist Ishita with her Roxy surfboard in India

Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.

Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.

Ishita Malaviya

We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.

Ishita_8 Ishita_9 Ishita_6 Ishita_5 Ishita_4 Ishita_2

Photo credit: Crystal Thornburg-Homcy 



Roxy Tahiti T-Shirt DIY with team rider Kelia Moniz

Roxy T-Shirt DIY

Our shirts have always been cheeky statement-makers and this fun Summer tee is no exception and a reminder that:“Life Is Better At The Beach”.

Kelia Moniz conjured up a simple T-shirt DIY between takes and waves in Tahiti! The best part?  All you need is a pair of scissors and a little sunshine to make it all your own! Follow these easy steps and fill your closet with statement Roxy tees like this one!

Step 1: Using a pair of scissors cut off the sleeves on the inside of the seam

Step 2: Cut the bottom of the shirt directly above the seam

Step 3: Repeat this same step along the collar on the front and back (remember, below the seam!)

Step 4: Toss on your new Roxy shirt and gently tug the armpits to loosen to desired lookKelia Moniz Roxy T-Shirt DIY #DAREYOURSELF k2 k3 k4 k5 k7 k8






Roxy Outdoor Fitness: Ace your workout with Gillian Gilbree’s SUP Fitness Tips!

Looking to find a fitness workout that you can stick with? Then get your paddle on! No matter what sport you’re into, or what level you are at, there is a modality of SUP that you can enjoy…surfing, whitewater, racing, yoga, downwind, or just exploring! The great thing about SUP is it can be done anywhere there’s water—lakes, oceans, rivers, marshes, or bays!

Being on an unstable surface is very effective for building better balance and coordination, andfires different muscle groups you may have never worked before (I commonly hear about sore foot muscles after teaching a beginner SUP lesson!).  The rotational movements target the obliques and spinal rotators, and with the correct paddle technique, you should feel your abs burning! The pulling motion from paddling helps develop the upper back and shoulder muscles, which is great cross training. There are different kinds of results you can achieve from the sport of SUP as well—sprints will help build speed, and long slow paddles can be great for fat metabolism and building endurance. At either intensity, you’re getting a fun and exciting cardio workout while experiencing nature!

Some of my favorite ways to use paddleboarding to stay fit are SUP surfing, yoga, and exploring the beautiful California coastline. The Roxy Outdoor Fitness Ace bikini is perfect for all three! It’s form fitting, and stays on while I’m pushing the limits on my board.

Check out the photos from Gillian Gibree‘s latest California adventure, and join her on her next adventure to Mexico! Gillian will be offering a training for future SUP yoga teachers next month on a Mexico Retreat April 28-May 1! The health benefits and simplicity of SUP and yoga make them the perfect match. SUP is the fastest growing sport in the world—what better way to learn something new than to learn from the best in beautiful Punta Mita, Mexico? Learn more here.