Wanderlust: street style

For some time now there has been a growing Do-It-Yourself movement in snowboarding, where people are exploring creative ways of riding that do not involve high priced lift tickets, crowded slopes, and expensive lodge food. For some, new split board technologies act as human powered chairlifts allowing them to ride the backcountry or sidecountry (the area right next to the resorts) for free. Others head to the streets, where all they need is a shovel and a few good friends. This is the path that some of our creative Roxy amateur team riders (including the 2012 Roxy Shooting Star winner Danyale Patterson) have taken in the fourth video in the Wanderlust collaboration video series between Roxy and Peepshow films. Consider this a how-to video on low-budget (yet still high tech) snowboarding, and be inspired to think outside the box this winter.


Let The Sea Set You Free: Katie McLean takes a trip to Mexico

Roxy Let The Sea Set You Free Americas Winner, Katie McLean, recently became an Ambassador for Project Save Our Surf. In August she traveled to Sayulita, Mexico to paint a mural at Coste Verde International Elementary School, clean the coast, and teach local girls surfing, yoga, and environmental stewardship. Check out her trip!

In August, I traveled to Sayulita, Mexico for PSOS to paint a mural at Coste Verde International Elementary School, clean the beach and teach little local girls surfing, yoga, and environmental stewardship. My heart flutters with anticipation and the wonder of unknown lands. My 3-day, 5ft Mexico mural created for Project Save Our Surf called Sayulita Sea Saint: a blue-haired sea saint with an Aztec-inspired halo of ocean animals.

I began volunteering for Project Save Our Surf in July by putting on art projects for little girls to do at the beach clean-up surf days. Preparing my first art project for Project Wahine in Goleta, Ca, I strung and glued tons pearls in shells for them to paint.



Deal of the Week 11/9: The Glacial Sherpa Hoodie

Use code GLACIAL for 40% off the Glacial Sherpa Hoodie! Super plush and warm with Sherpa lining will help put the freeze on boring!
**Valid through: 11/9 – 11/13 @ 11:59 PM PT. Limit one per order. While supplies last.


Holiday Deal of The Week is Here!

We’re in the holiday spirit and want to spread some extra cheer (and savings) with you! Each week in November, we’ll announce a special web exclusive discount just for our email subscribers and blog readers. Look out for updates each week and be sure to snag the Holiday Deal of the Week while it lasts!

The first Holiday Deal of the Week will be posted tomorrow!


Catalog Countdown: Winter Wonders! The New Catalog is Here!

Once there were girls who dreamed of riding frozen white waves. In the dog days of winter, while everyone else shivered in their homes, they bundled up in bright colors and stepped out into the snow. They bound their boots to snowboards made just for them.  They went to the very top of the highest peak and then they rode down. With every turn, every jump, every floating second, they fell in love with snowboarding. At the bottom the girls looked back to see the path they had taken and saw their fortunes written in the snow.

Explore the Wonders of Winter in the New Catalog and shop the collection!


Tuesday Shoesday Twitter Giveaway: Denver Boots

To help celebrate our partnership with we’re giving away a stylish pair of #RoxyBoots away each week on Twitter for the next 30 days! Remember, it’s one day only…that means tweeting starts and ends on Tuesday October 23rd (get it? #TuesdayShoesday).

This week’s giveaway is inspired by blogger and style blogger:

I wanna win the #TuesdayShoesday @Roxy #RoxyBoots giveaway today!  Denver Boots

To find out what else we’re doing to celebrate 30 days of #RoxyBoots have a look here, and get the scoop on all things #RoxyBoots.



Catalog Countdown: National Forest

The Winter catalog makes its online debut tomorrow and in grand anticipation we’re pulling back the curtains to give our readers some insight into the collaborative graphic genius behind our 2012/13 Roxy snowboards.

As much as we’d like to say they’re just really cool boards (because they are), there’s a whole lot more heart, thought, tech and creative energy that goes into the boards that are ecologically handcrafted in the USA at the Mervin Factory in Sequim, WA. Today we’re giving you a brief glimpse into the collaboration between Roxy’s own designer Yuhei K., Kyre M., Roxy team riders (including Kjersti Buaas pictured below), and Thomas Sullivan and the rest of the design crew from the LA based design firm National Forest.

We caught up with National Forest and asked them all the tough questions.

As an artist, how important do you think a board’s graphic is, and why?
National Forest: A great graphic can be very important. Snowboarding is about expression, having fun, and feeling great. Being stoked about the look of your whip is a good step in the right direction.

NF designed the 12/13 Roxy snowboard line, can you briefly walk us through the process?
National Forest: Sure thing. The process begins with a lot of “What if we did this?” conversations. We dig up favorite books, posters, pop culture references, old photos, etc., and pool them together for a big mind- -meld of intuitive concepting. We formulate abstract ideas and begin drawing, setting type, or designing with the conversations, references, and specific snowboards in mind. In the beginning we make intuitive marks; then we step back and ask ourselves, “Where is this going? Is this new? Is it good?” We’ve found that this is the best path to create a new vibe that we know we want but can’t quite describe. Our rule of thumb is if we’re uncomfortable with an image it’s good because it’s new and uncharted. As the images take form we meet with Roxy and the snowboarding team, via our friends at Mervin to discuss the progress and invite them to add their contributions to the pool of ideas. We collectively decide which creative paths to follow and then fine- – tune the images. We tweak and refine until the pictures are done and ready to send off to the factory. We all meet at Mervin HQ, located in Sequim, WA (near Seattle), for one final multi-day press check followed by high-fives and beers.

Where do you get your inspiration for the graphics? Do the Roxy team riders contribute inspiration?
National Forest: It is important that each design has a heartfelt expression at its core. We think this level of sharing, risky as it may be, is what allows visuals to resonate deeply and communicate with other folks. These expressions come from the Roxy team, outside artists, or our personal experiences.

Do you think a good board graphic can make you ride better or make your day better, and why?
National Forest: Yes ma’am! I’m stoked on my current set-up and as lame as it may sound, when I feel cool, I ride cool. If you roll to the disco knowing your steez is just right you’re going to strut like a king, look girls straight in the eye, and crush it on the dance floor. The same goes for a day on the mountain.

NF works on a lot of very impressive, national and international campaigns for big brands, are there any similarities in how you approach a national campaign and how you approach designing a snowboard line?
National Forest: There sure are. We work on a lot of self-initiated projects and, as you mention, some big global ones. With all of our projects, big and small, we try to share the same message: “It’s important to experience and share joy, it is important to find time to be in the present, and we can collectively create a ‘cool’ that everyone is invited to enjoy.” We find the message important to remember in our personal lives and are excited when we can help steer big companies (Roxy included) to spread the word.

A few of the 2012/13 designs feature work from prominent artists, can you tell us a little bit about the artists and why you chose them?
National Forest: Sure. There are three contributing artists who collaborated with NF on the 2012/13 line. Two of the artists, Imants Tillers and Michael Nelson Jagamara, are friends of Torah Bright, a shredder on the Roxy Snow team. Torah suggested the two collaborate to create the key image for her signature Eminence C2 BTX board. Thomas, one of the crew here at NF, suggested we reach out to Theo Altenberg for a collaboration on the Banana Smoothie. Theo is a great German contemporary artist who has been making amazing work since the ’70s. He’s also a cool-ass dude.

Do you have a favorite board from the 2012/13 collection and why?
National Forest: I dig the Inspire. I like the simple irony of a rainforest jungle scene with rainbows and tropical birds slashing through the snow. It’s a silly notion but I appreciate the gag. Can you get me one in a men’s 162 wide?

Have any of National Forest’s employees ridden a Roxy snowboard?
National Forest: Not yet. But I’m happy to say we have a new shredder with us who will surely be taking some turns on a Roxy whip come first snow.

Missed our last two countdown posts? Sneak a peek at the catalog press check and get your winter wardrobe fix with the girls from Peepshow Films.


Hometown visit with Let the Sea Set You Free Winner Katie McLean

Between teaching classes at her local yoga studio, running her own art gallery and surfing the best swells, we caught up with Let the Sea Set You Free winner, Katie McLean at her humble abode in Santa Barbara, CA where we treated her to a box full of Winter’s best including new favorites: The Elm Sweater (perfectly cropped!) and the Golden Hill jacket (one of Kelia’s personal favs as well).

Steps away from the sand and the best local surf spot in Santa Barbara is the residence of Let the Sea Set You Free winner, Katie McLean. In a warehouse turned home Katie’s residence sits in the heart of Funkzone, where a creative community of shapers, artists and surfers reside.  Between touring her art gallery, snacking on some of her home grown tomatoes from her rooftop garden and following her around to her favorite local spots, made us want to permanently crash on her couch.

As we listened to Katie’s latest travels to Mexico, we couldn’t help but notice the huge collection of vintage and thrift store finds. We were particularly drawn to her collection of vintage swimsuits hanging in her closet.

As we wandered around her home, admiring everything from a handmade dream catcher dangling from the skylight over her bed to the hues of pinks and turquoise that colored the walls, it’s no wonder Katie’s space inspires her as much as it inspires us.

Head downstairs to check out her gallery, Latitude—which is actually attached to her home! From murals to wine bottle artwork to her work as a graphic artist, you have to ask yourself, is there anything this girl can’t create? Did we mention there’s a surfing museum and Mermaid vintage shop right next door?

Stay tuned! Katie McLean will be blogging about her adventures in Mexico next.

SEA the other inspiring Let the Sea Set You Free entries and tell us who you admire most!


catalog countdown: winter style inspiration

Our upcoming Winter catalog spotlights June Bhongjan and Esthera Preda, the girls behind the lens of the Roxy Wanderlust snowboarding video series. They are masters of cold weather style, so we caught up with them for some winter fashion advice.

You have such unique style, how do you stay stylish in cold weather and snow while also staying warm and dry?
June: I love using warm functional first layers that keep heat in and close to my body, then layering it with a few of my favorite button ups and jackets. Everything else is about wearing a few key statement pieces that are also functional, like bundling up with a thick knit scarf and keeping your clothes dry with a long water resistant parka. It can end up feeling bulky if you do it wrong, so it’s important to invest in some technical first layers (like Roxy’s Tree Trunk layers) and good outerwear. Layering lets you mix and match to create your own personal style.

What inspires your winter style?
Esthera: I could say that my winter style is a mix between street fashion and vintage children’s winter wear. I like my pants and jackets to have modern cuts but I also like to wear big beanies, wool mittens and oversize jackets (the kind your mom would zip up for you in the morning).

Any tips on transitioning your closet from summer to winter?
June: I still wear my favorite tank tops and shorts, but I layer them with fall staples like leggings, scarves, oversize cardigans, flannels or denim button up shirts. If this isn’t enough I throw on my favorite military parka.
Esthera: During winter, I try to give a second life to my summer clothes by layering up. For example, to wear a delicate summer dress, I pair it with a wool sweater, thick leggings and combat boots with warm socks. For me, mixing fabrics and layers is the trick!

How would you describe your off snow style compared to your on snow style?
Esthera: They’re both pretty similar in the way that I like to add layers and wear earth tones. But off snow, I like to experiment a little more. Right now, Roxy’s hi-lo hem pullovers (the Rochester and the Elm) are my favourite. I also really like the Briarwood street jacket because it’s very convenient when it’s time to transition from snowboard clothes to a street style.

Name your all time favorite piece of flare during the winter, and why?
Esthera: Beanies! I’m very picky when it comes to finding the best beanie. When I do find a good one, I keep it for years.
June: I love my red flannel. It’s a classic red and black plaid, but I’ve been wearing it for 6 years now and I haven’t even thought of retiring it.

The mountains will open soon, what fun new style ideas /trends your looking forward to trying out this season? Esthera: I’m excited about all those new riding shirts that combine the look of a flannel over a hoodie like Torah Bright Dusk Riding Shirt. I’ve been wearing flannels over hoodies for years now, but the combination of both into an insulated good fitting shirt seems very appealing to me.

See more styles from June at Boat People’s Vintage

If you missed last week’s Catalog countdown, check it out here!