Deal of The Week 11/28: Lido Wool Shoes

Use code LIDO for 40% off Lido Wool shoes! These shoes add more than just a ‘lido’ bit of comfort to your day. Guaranteed to keep toes toasty and feet stylish!
**Valid through: 11/28 – 12/2 @ 11:59 PM PT. Limit one per order. While supplies last.


Wanderlust: Robin Van Gyn full part

The Roxy family is full of adventurous people, but perhaps the most adventurous girl of all is über-talented snow team rider, Robin Van Gyn. She has gone to more places in the last 2 years than many people see in a lifetime, including Japan, Kyrgystan, New Zealand, Patagonia, Austria and just about every sweet snowboard zone in North America. Any given day she can be found hiking her split board out to surf spots in Tofino (yes, we mean split snowboarding and surfing in one trip), snowmobiling into remote corners of the infamous Whistler backcountry to session secret snowboard spots, or riding a bus through South America in the summer months to explore the fruits of the southern hemisphere winter. Even when she’s not on snow, she’s equally adventurous on dry land. Most recently she spontaneously entered and completed a half marathon mere hours after celebrating at a late night surprise birthday party in her honor. To see Robin’s jet-setting adventure life in action, be sure to watch the latest video in our Wanderlust series.


Award-Winning Boards: Built to Make You Better

Check out all the Award-Winning Snowboards.


Congratulations, Kelia Moniz, 2012 ASP Women’s Longboard World Champion!

Roxy’s professional longboarder Kelia Moniz was crowned Women’s Longboard World Champion after winning the Swatch Girls Pro in Hainan, China. With her fluid, rail-to-rail surfing and classic hang tens, “Sister” had last year’s champ, Chelsea Williams combed in the finals. “I can’t believe how awesome it feels, I’m so thrilled to get the win…Wow, I’m the World Champion…that’s awesome!” Kelia won her first heat and hit the ground running in every round, showcasing finesse in even the toughest of conditions. The humble and selfless surfer is knows as “Sister” to her hometown on the South Shore of Oahu, and that’s what she’s become to the world at large. Sister’s biggest goal is to be a “positive influence in women’s surfing,” she says. “I want to help make women’s surfing bigger.”

Congratulate Sister by tagging your own #SisterMoments on Twitter and on Instagram (we all have a Sister that makes us Smile!) Don’t forget to tag @Roxy and @KeliaMoniz #ASPWorldLongboardChamp too!

photo credit: ASP World Tour (bottom 2 photos)


Happy Thanksgiving! Enjoy this Special Offer!

Thanksgiving Special! Spend $125, Get a $25 Promo Code
Give thanks for the wonders of winter. Spend $125 and Get $25 Off Your Next Order* PLUS Free Shipping on all orders in the US & Canada! Hurry, offer ends 11/26 at 11:59 pm PST

Shop our amazing Gift Guide #GiftsOfWinter!


Deal Of The Week 11/21: Reserve Hoodie

Use code RESERVE for 40% off the Reserve Hoodie! Make no reservations, this brushed fleece pullover hoodie will keep you warm even through winter’s dreariest days!
**Valid through: 11/21 – 11/27 @ 11:59 PM PT. Limit one per order. While supplies last.


Shimmer, Shine & Jewels

Tis’ the season to Shimmer, Shine, and Sparkle or in Rihanna’s word ‘Shine bright like a diamond’, and that’s exactly what we intend on doing. We love this time of year because it gives us a chance to reconnect with family and friends and ‘dress up’ in all things that glitter! If you’re heading out to a fun Holiday party and want something with an extra bit of shine, we suggest one of our favorite dresses, the Fall Doll. This dress is reinvented for the Holiday season with a shimmery weave that mixes the quintessential ‘Little Black Dress’ and just a touch of sparkle. On the converse, we have the white Full Heart Dress with a beautiful jacquard bodice and a double layer of chiffon skirt. The best thing about solid color dress is it really allows you to accessorize with a bold statement color (remember to pick something that sparkles!).

We’ve also selected this layering sweater that has a subtle bit of shimmer. Throw the Elm Sweater over a dress or just wear it with a pair of denim with the Best Of Tank.

For a few easy gifting ideas that won’t burst your budget and simple ways to spread the sparkle, we suggest any one of these 3 easy items: purse, crusiers, and scarf!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter


A Day in the Life with Roxy Professional Longboarder Kelia Moniz

I’m Kelia Moniz, and I’m in Hainan, China for the Swatch Pro Longboard World Champs. This is the second consecutive year that this wonderful event in China will run. I’m so excited to head back there this year. The waves are so fun and not too many people know how to surf so the lineup is empty! The culture there is so rich, too. I love the welcoming community and amazing hospitality that makes the trip so special. It’s going be a good year, and I’m hoping for an even better result!!

Before I left, I ran through the Roxy shop to pick up some Holiday MUST HAVES! I’m loving this season’s fun color, prints, and textures. Just a little bit of everything to complete my winter wear wardrobe, and of course some pieces for my trip to China to keep me warm in style.

Here’s my list:

Moonstone Jacket
Elm Sweater
Autumn Fall Hat
Love Seeker Dress

Wish me luck!


Taking Shape: How to Make a Surfboard with Jen Smith

We caught up with Roxy Professional Longboarder Jen Smith in the shaping room as she was getting ready for the ASP Swatch Pro Girls China event. The 2x World Longboard Champion has a good shot at claiming her third World Title at this event, so she’s shaping her own surfboard for the contest, and she’s giving us a step-by-step on how to do it!

“I want this board to be fairly basic with a smooth, curvy outline, no nose concave, soft rails and a diamond tail. The template is one I made off of my first longboard I shaped. It’s basically the nose profile of my favorite Takayama longboard and the tail profile of one of my favorite quads by Jeff McCallum.


Deal of the Week 11/14: Sky Light Purse

Use code SKYLIGHT for 40% off the Sky Light Purse! Shed a little sunshine this holiday – with this bag, your fashion future is looking bright!
**Valid through: 11/14 – 11/20 @ 11:59 PM PT. Limit one per order. While supplies last.