Modern Military With Seventeen and Roxy

Old trends always have a tendency to cycle back into style and military is no exception! Seventeen Magazine shows you how to modernize your military look in their August issue, on stands now. Making the grade are the Roxy Oregon Boots. These canvas and faux suede boots come complete with a buckled pocket for a utilitarian chic look. For your own pair of Roxy Oregon Boots, click here and pick up the latest issue of Seventeen for more great modern military pieces!


Let The Sea Set You Free: Meet The Winners!


Download of the Week: Theresa Andersson “Street Parade”

When the time came for Theresa Andersson to record vocals for her latest album, Street Parade, a unique problem arose: She was too pregnant to sing in her usual register. So even though the Swedish solo artist was forced to shelve the project for several months until her vocal registry became steady enough for her to lay down vocals, one listen to Street Parade confirms that the results are inarguably stirring. If you’re a fan of Feist, Cat Power, or Keren Ann, but haven’t heard Andersson’s music before, we think you’ll be immediately drawn in!

Download here

Theresa Andersson


Let The Sea Set You Free: Biarritz for the Roxy Pro

Follow the three Let The Sea Set You Free contest winners on their life-changing adventure to Biarritz, France for the Roxy Pro July 10th-14th where they will hang with the Roxy athletes, surf some of the best waves in the world and Live the Dream of a Roxy girl!

The winners include Madison Setiawan from Bali, Indonesia, Emilie Layla Lovaine from Wales, United Kingdom, and Katie McLean from Santa Barbara, California!

Join us and Sea for Yourself…everyday we will be releasing new videos, pictures, and blogs of the winners and our athletes along with some other special surprises that you won’t want to miss (trust us)!

Be apart of the adventure and join the conversation on Roxy’s Facebook page, follow us on Instagram @RoxyClothing and on Twitter @Roxy Don’t forget to use the hashtags #LetTheSeaSetYouFree #RoxyPro


Thirty Day Rally for Sally: Sally Fitzgibbons Flashback

Thanks everyone for wishing @Sally_Fitz the best in Biarritz for the Roxy Pro July 10th-14th! Sally’s come so far this year, but lets rewind a few years back! Sally grew up with three older brothers and a dad who all surfed in the little town of Gerroa, on the south coast of New South Wales, Australia. She started surfing when she was about six years old, and it wasn’t long before she started competing and driving as far as the Gold Coast! “Some of my favorite memories come from those long trips up the coast with the family…We’re on a mission and that is where I credit a lot of my competitive drive from (pardon the pun)!”

Send @Sally_Fitz and @Roxy a flashback of your first time surfing or your favorite memory at the beach on instagram or twitter! #GoSally


Featured Artist: Ben Browning

Having joined Cut Copy as bassist a couple years back, Ben Browning naturally absorbed the Australian indietronica band’s sonic approach. It’s hardly surprising, then, that his solo debut, the Lover Motion EP, has a smoothly sophisticated sound that’s full of the same bouncy optimism the world heard on Cut Copy’s 2011 smash, Zonoscope. If you’re like us and a fan of New Order’s best work from the 1980s, Browning’s bubbling basslines will sound familiar in all the right ways. We know we’ll be enjoying Lover Motion all summer!


Fall Catalog Countdown: Beach Stripes

We’re patiently counting down the arrival of the Roxy Fall catalog (coming to your doorstep on July 25th) and in grand excitement we’re sharing one of our favorite trends that we’re absolutely falling for this season: Beach Stripes.

Infused with colors reminiscent of beautiful Big Sur (where we shot the catalog with the Roxy athletes) and its golden light, mossy landscape and open ocean, our Fall line is complete with rich colors and some amazing striped dresses, jackets, sweaters and beach blankets; like the Bonfire Beach blanket.

One of our absolute must-haves is the Fall Doll Dress because of its flattering striped detail and colorful hues. For some fitted boardies, go for the Paddle shorts or the matching Wild Escape bikini and bandeau. A more casual everyday option with the best of stripes is the Shore Shot 2 shorts.

Stay tuned for next week as we continue to countdown to the Fall Catalog, giving you a behind the scenes look as the Fall catalog gets printed and pretty for your viewing!


Hecho En Mexico With Kassia Meador and Bon Appetit

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!


Download of the Week: Heavy Cream “John Johnny”

When we want to hear edgy, lo-fi garage rock — and that’s fairly often this time of year — we often dial up Heavy Cream. The Nashville band has just released their second LP, Super Treatment, and with more than a hint of Joan Jett And The Blackhearts evident in their new single “John Johnny,” this quartet clearly means business, offering explosive proof that there’s more to Nashville than ten-gallon hats and radar headset microphones.

Download Here

Heavy Cream


Thirty Day Rally For Sally

Sally is well on her way to the World Title and is still coming off her win at Rio going into the Roxy Pro Biarritz! Who wants to see Sal win!? Cheer @Sally_Fitz on and send her some love! #GoSally
Stay tuned for the next rally!!