Fall Basics With Roxy and People StyleWatch

It may be the peak of summer but People StyleWatch already has their eyes on the upcoming fall season. In their August issue, on stands now, the editors pick their favorite fall pieces and style them into outfits for any and every occasion. For a great fall weekend look, try the Roxy Cross Cliffs Jacket paired with bright gold pants and some cool suede sneakers. The military style Roxy Cross Cliffs Jacket is a must-have this fall with its many pockets and crochet detail. Click here for your very own Roxy Cross Cliffs Jacket and pick up the August issue of People StyleWatch for more great fall fashion pieces.


Let The Sea Set You Free: The Winners Watch The Roxy Pro and Meet the Athletes! Day 4

On Day 4, the Let The Sea Set You Free winners are beach bound and adventure ready as they head down to watch the last day of the Roxy Pro happening at the Le Grade Plage in Biarritz where they soak up the sun, watch some surf and cheer on team rider Sally Fitzgibbons. #GoSally

Before the Bastille Day fireworks celebration to end the night the girls head to the Roxy lounge with Kelia Moniz for all things art. Between getting their nails done, hair styled, and a little DIY crown making right on the beach you can sense the girls are sad but beyond blessed to have spent such an amazing a life-changing trip together! Thanks for joining the ride! #LetTheSeaSetYouFree

For more on their epic adventure check our Day 1, 2, and 3 here!

Day 1 video

Day 2 video

Day 3 video


Let The Sea Set You Free: Les 100 Marches Surprise

We’ve been wearing our Sandals & Cruisers all over Biarritz…here’s one of our favorite spots ‘Les 100 Marches’ with two of our favorite sandals for Fall: The Azul and fringed Shawnee.

Take advantage of this special #LetTheSeaSetYouFree surprise & take your next 100 steps in a pair of NEW Roxy sandals or cruisers for 25% off!

Good until July 22nd @11:59 PM ET
Code: SAND25
SHOP Sandals


Let The Sea Set You Free: Shopping, Shaping, Baking & the Roxy Pro Concert! Day 3

The Roxy Let The Sea Set You Free winners take trip with Athletes Monyca Bryne Wickey, Bruna Schmitz, and Kelia Moniz to Hossegor and back to Biarritz for the amazing Roxy Pro Concert!

From bikes, to board shaping, and then onto baking…our 3 Let The Sea Set You Free Winners: Katie McLean, Madison Setiawan, and Emilie Layla Lovaine are always adventure bound.

On Day 3 of their journey, the girls head to Hossegor where they get a tour of Euroglass from famous shaper Christian Bradley who surprises Americas winner Katie McLean with a board of her own, which she takes back to the house and puts her artistic skills to work on, followed by a beach visit, some French pastry making (yum!) and a nightcap in Biarritz for the legendary Roxy Pro France concert!

Follow their daily adventures…& stay tuned for more surprises! #LetTheSeaSetYouFree

There’s more to SEA in case you missed it…
Day 1 video
Day 2 video


Download of the Week: Sister Crayon “Arcane”

This isn’t the first time we’ve checked in with Sister Crayon, whose Enter Into Holy (Or)ders EP was one of our favorites from a couple years ago. The band’s infectious beats, burbling keyboards, and smart female vocals just scream “Roxy girl” to us. Now they’re working on a new release, and they’ve leaked a demo to us called “Arcane.” With softly brushed drums, and hushed vocals it sounds like we’re being let in on a secret. During this blistering hot summer it’s nice to relax with a gauzy, dreamy song like this, and we’re hoping they finish up the rest of them soon.

Download here

Sister Crayon


Let The Sea Set You Free Winner Katie McLean: Dressed for Any Adventure

On Day 3 of the Let The Sea Set You Free adventures, the team riders and winners were busy visting Hossegor Beach, getting a tour Euroglass, making pastries at Patisserie du Golf, and of course, shopping for outfits at the BRC store in Capbreton.

Katie McLean glammed up for the night’s Roxy Pro Concert festivities wearing the the Fall Doll dress. The pattern is perfect and let’s be real, it happens to look super cute on! To give it a little edge, we’d pair it with Katie’s favorite denim Bonfire Spirit jacket she’s been spotted in all over France.

As a special thanks for following the winners’ adventure, we thought you might also need a dress or two for your next rendezvous…

Enjoy 25% off your order of ANY full priced dress!
Good through dates: July 14 – July 21 @11:59 PM ET
Discount Code: DREAM25

Shop Dresses!


Let The Sea Set You Free: The Athletes Surprise to Winners with a trip to San Sebastian

Our 3 global Let The Sea Set You Free Winners are continuing to live the dream of a Roxy girl.

The Roxy athletes, including Kelia Moniz, Monyca Bryne Wickey, and Bruna Schmitz surprise the winners, Madison Setiawan, Katie McLean, Emilie Layla Lovaine,  on Day 2 with a trip to beautiful San Sebastian for tapas tasting, skateboarding , and soaking up the sun in their Roxy swim!  Watch Madison Setiawan’s inspirational photo journey of the trip and stay tuned for more behind the scenes footage from behind her lens…more surprises on their way and not just for the Winners!

Follow the adventure and share yours on Facebook, Twitter and Instagram #LetTheSeaSetYouFree

Missed the girls’ arrival in Biarritz? Here it is!


Fall Catalog Countdown: Hot off the Press

We’re still counting down until the Roxy Fall drops on July 25th!

In the meantime, the catalog is hot off the press in Hartford, Wisconsin and we snapped these shots to give you a glimpse at what you can expect once the catalog is here.

Here’s a rewind back to our first countdown post: Beach Stripes!


San Sebastian Surprises from Overseas…Let The Sea Set You Free

Team rider Monyca Bryne Wickey and team surprised our Let The Sea Set You Free Americas winner Katie McLean with some amazing Roxy gear for her trip to the Roxy Pro!

One of Katie’s favorite pieces was the Wild Escape one piece which she brought along for the ride to San Sebastian where fellow winner Madison Setiawan snapped this amazing shot at the famous Playa de la Concha.
We loved surprising Katie and wanted to surprise all of our amazing fans!

Please Enjoy 25% off any full priced swim
Good through dates: July 13 – July 20 @11:59 PM ET
Discount Code: SEA25

Shop Swim!


Let The Sea Set You Free: The Winners arrive in Biarritz France! Day 1

The three lucky winners of the Roxy Let The Sea Set You Free contest embark on their first life-changing adventure together as they meet each other for the first time at the Roxy Pro 2012 in Biarritz, France.

In Day 1 of their adventure, Roxy athletes Kelia Moniz, Monyca Bryne Wickey, and Bruna Schmitz meet the girls at their amazing house in Biarritz, go to Les Halles Market, tour Roxy headquarters in St. Jean de Luz where they check out the recording studio where Emilie Layla Lovaine showcases her talents as both a musician and writer, surf at Cote des Basques in their Kassia Meador wetsuits, BBQ  with the team riders, and have a jam session at the house.

Experience the journey with the Winners as they hang with the Roxy athletes, make friends, experience the culture, and celebrate their unique talents with each other.

Stay tuned for more from Biarritz, France!

Sea you later!