Style Your Swim Events coming to Hawaii just in time for the Waikiki Classic

Tired of wearing the same bikini as other girls on the beach?  Now’s your chance to create a one of a kind swimsuit just for you!  Roxy will be out in Hawaii next week hosting “Style Your Swim” events at three local surf shops across Oahu… just in time for the Roxy Waikiki Classic 16th-17th.

Here’s the deal, if you spend $40 or more on Roxy product during the event you’ll receive a FREE Roxy bikini to customize with beads and rope at our Roxy Bikini Bar!

Come hang with Roxy and style your swim at the select locations below! SEA ya there!

Tuesday, June 12th, 2pm-4pm

BRC North Shore

66-250 Kam Hwy, STE G

Haleiwa, HI 96712


Wednesday, June 13th, 12pm-2pm


1450 Ala Moana Blvd, STE 1111

Honolulu, HI 96814


Thursday, June 14th, 2pm-4pm

Quiksilver at Ward Warehouse

1050 Ala Moana Blvd, STE 1550

Honolulu, HI 96814



Chill Out With Roxy And US Weekly

Summer is upon us and it is time to just chill out! When you are heading out for long days at the beach, make sure to bring along your Roxy Chill Out Tote. Featured in this week’s US Weekly “Best Beach Gear” special, this Roxy insulated tote is the perfect, stylish companion for any beach–goer. And as an added bonus, it keeps your snacks and drinks cold! For this and more great beach gear, pick up the latest issue of US Weekly, on stands now.


Office Spy: Bikinis, Brazil, and Britney Spears? with Tori S.

From the ocean to the office and back again, this bikini beauty is constantly doing it all…it’s pretty wild to think that our Roxy swim designer Tori S. has one of the cleanest spaces in the whole joint. We’re guessing that’s her secret to success in making the best and brightest in swimwear every season.

We spied on Roxy Swim Merchandiser Jordan N. not too long ago and have been dying to spy on Tori since. Her stories always make us laugh, her designs keep us coming back for more, and we realized after hearing about her trip to Brazil and watching her case of mistaken identity we must share this with all of the Roxy girls out there as well!

So we tracked down the beautiful blonde and asked her a few questions:

Question: What’s the day-to-day life of a swim designer look like here at Roxy? (we’ve noticed you like to keep things quite tidy…is that how you stay sane in your busy daily regime?)

Tori: hahahah, yes I can’t get anything done unless my space in clean so I can focus, so you will notice that our area is a bit spotless… Depending on the season we are working on my days are spent going to fittings, sketching for the new season, making color comments, meetings and more meetings.

Q: What is your most favorite NEW arrival (bikini, of course)? And what other pieces would you style it with?

T: My favorite new arrival would be our Native Ski orange crochet tiki tri swim top and Brazilian string bottom… I usually just throw this on with a pair of denim shorts, when I’m beach or pool bound.

Q: When traveling to Brazil and Argentina, what were you most inspired by?

T: Mostly by the fabrics and trims in both places.

Q: Tell us about your case of mistaken identity (are you the new Ms. Spears?).

T: Soooooo we were down in Rio shopping and we just happen to be staying at the same hotel as Miss Brittany Spears…There was a huge crowd outside the hotel and so when I leaned over the rooftop and waved they thought I was her, (prob cause of my super blond hair) we got it on video it was hysterical…

Q: How and where do you get your best design inspiration?

T: My best inspiration comes from traveling I would say…Going to different countries and seeing all the beautiful fabrics, and how people in the those cities dress… I love how everyone always has their own twist on how they like to wear their swimsuits, if that’s mixing and matching or tying your straps in a new way you’re always learning new things from the people you meet and see.


We’ve Got Only Love For Ben Howard

It’s hard to tell if we’re more obsessed with his music, the fact that he surfs, or his amazingly cute British accent.  Maybe we’re just all around into Ben Howard.  After catching him perform live last night at the beloved So-Cal venue, The Troubadour, you can bet his entire album “Every Kingdom” will be on repeat all week.  Between strumming on his guitar and belting out lyrics on stage, he let us in on a little secret.  On the west coast leg of his tour, he took some time out to stop in surf towns along the California coast.  We even found out that he supports the UK environmental group, the Surfers Against Sewage!

For the perfect summertime beach-bonfire song, make sure to check out “Old Pine” and his new video for “Only Love”.

We also love him because he covered Carly Rae Jepsen’s “Call Me Maybe”.


Roxy Women’s Backcountry Session Returns to Argentina with SASS Global Travel

It’s always snowing somewhere and team riders Erin Comstock and Robin Van Gyn are taking that in stride and heading to Bariloche, Argentina for another epic Summer Session with SASS Global travel (SGT).

This year’s  2012 Roxy Women’s Session will run from August 22nd to September 1st 2012 is focused on getting women riders into the backcountry and improving every aspect of their snowboarding.

“SGT Argentina is the most unique program I’ve ever been to,” says coach and team rider Erin Comstock. “You’re in the middle of winter, hitting cliffs, jumps, and powder. It’s a camp for the backcountry – that’s pretty awesome!”

Looks like this year is going to be a sell-out season…get ready to head to the mountains for adventure, fun, camaraderie, and pushing yourself to your limit or just getting your first taste of big mountain riding.

For signups and more travel information go to SASS Global Travel or by calling 1.800.851.4660.


Let The Sea Set You Free Finalist Videos are Here! Vote Daily

All of the Let The Sea Set You Free Finalist Videos are here!

Voting is open until June 11th (see official rules for details!). Watch and vote for your favorite Roxy Girl daily!

The top 10 video submissions with the most votes in each region will be reviewed by the Roxy voting panel. 1 girl from each of the 3 regions: Americas, Asian-Pacific, and Europe/Middle East/Africa will experience a life-changing adventure that money just can’t buy….

The first stop on their journey of a lifetime will be at the Roxy Pro in Biarritz, France where they will hang with the Roxy athletes, surf some of the best waves in the world, and be a face and voice for Roxy!

Did we mention…they can also win up to $5000 USD and are outfitted in head to toe Roxy!  

We’ll be at the Roxy Pro documenting the entire event and the winners’ daily adventures…stay tuned…there’s more fun on the way for everyone!!!


TRY a Cruiser, Win a Cruiser

“Try our Roxy cruisers on during the month of July at a participating retailer, and while you are there enter to win a beach cruiser provided by Giant Bike!”

Contest ends July 31st, see official rules for more details. For all participating locations, click here.


Rumor Has It Roxy Is In PopStar

In the June issue of PopStar, on stands now, the Roxy Rumor Has It Bag makes an appearance in the “Samesies” story. This bag looks almost identical to the one Taylor Swift was spotted carrying on her recent trip to London. The Rumor Has It Bag  is the perfect medium size carry all for trips around town. Complete with braid details and pockets to keep you organized you will be the talk of the town with this bag.