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We’re back!…showing you more behind the scenes of our Summer catalog as we countdown until it officially drops on April 23rd (how excited are you!?). Last time we showed you the press check and a quick recap on the process. Now we’re diving even deeper, and giving you some cultural insight and showing you how BALI lives throughout our catalog pages.
Roxy Graphic Designer Devin Dailey went with the Roxy team riders on the journey of a lifetime and took plenty of pictures along the way. He found inspiration in the typography used on Bali’s hand painted signs and boats as well as all the bright colors and textures.
When it came time to start designing the catalog, Devin Dailey & Becca Kudela pulled out those inspirational photos creating some amazing hand painted type to really capture that Balinese vibe…stay tuned…we’ll be continuing our catalog countdown next week!