2012 Roxy Pro Presented by Land Rover – 3 Days to Go!

One of the biggest surfing events, the Roxy Pro presented by Land Rover, will be kicking off the 2012 ASP Women’s World Tour in just 3 days.

From February 25th through to March 7th, the Roxy Pro will take place on the Gold Coast of Australia at the infamous point break, Snapper Rocks.

This world-class event will provide fans with action-packed surfing during the week’s best surf conditions. The world’s top female surfers including Roxy Team Rider and world number two Sally Fitzgibbons and previous world champion Sofia Mulanovich, will showcase their skills and talent.

Roxy legend Lisa Andersen will be competing in the trials on February 24th, for a chance to surfing in the Roxy Pro. Support Lisa as she fires up for the competition, and tune into http://roxylive.com/roxyprogoldcoast/2012/ on the 25th to cheer on Sally Fitzgibbons, as she surfs against year’s Roxy Pro Champion Carissa Moore, for the 2012 crown.


Roxy Shooting Star week 2 winners: Michelle Zeller and Lauren Broomall

Two weeks down and two weeks to go in the premier online girl’s snowboarding video competition. Today we’ve got two more Roxy Shooting Star weekly winners whose videos stood out in the field. First up the A-Lister of the week is returning competitor, Michelle Zeller, a Colorado girl who’s not afraid to hit the big jumps and get inverted. Her video is earning her a Roxy Jacket. In the Local Celeb category we have Lauren Broomall, coming out of Big Boulder, PA, who will now be recognizable not only from her trick library but also her new Roxy Googles.
There’s only two weeks left to get your edits in and have a chance at cash & prizes in the A-Listers category and tons of Roxy gear for the Local Celebs. Remember, no matter what your level, this contest has something for everyone. The next 15 girls to enter receive a Roxy tee and beanie! For all the info and to submit your video, visit roxyshootingstar.yobeat.com!
A-Lister of the week

Michelle Zeller Roxy Shooting Star 2012 from Michelle Zeller on Vimeo.

Local Celeb of the week

Dec/Jan Edit 11/12 from Lauren Broomall on Vimeo.


Spring 2012 Collections Details…


This Spring 2012 the key is in the details. Whether it’s vintage inspired crochet coverups, tops and bikinis, friendship bracelet details or Roxy’s signature braids on our dresses and tops, these pieces will make you feel like you’ve owned them forever- or be your new Best Friend! Here are some of our picks to keep you perfectly on trend this season!

All we can think about is lounging on the beach or poolside, so we’ve got you covered with this amazing white (or black) crochet coverup with braided drawstring detailing – Blind Love is the perfect addition to your Spring suit…Bathing suit that is! For swim we’ve picked out a classic color combo, black, white, and polka dots, with some incredible updated deatils.

How amazing is the the Moon Beach’s knotted front to offer some retro appeal, three straped back and bikini bottom detailing? This suit completely speaks for itself!

If you love the friendship details but want a touch of color, check out the Hobo Surf collection- so obsessed with these bottoms!Don’t forget to catch this video for some more great ideas from Roxy surfer Kelia Moniz straight from the Cook Islands!


Congratulations Sally, on Winning the Australian Open of Surfing at Manly!


Yesterday, Roxy Team rider and top ASP contender Sally Fitzgibbons was crowned champion of the Inaugural Australian Open of Surfing Pro.

Team Rider Sofia Mulanovich and Sally both surfed impressively on their way to the final, but in the final round Sally took the lead with her massive turns and critical maneuvers that awed both the judges and spectators– a great way to kick off her season just before the ASP Roxy Pro at Snapper on the Gold Coast of Australia. 

Follow Sally on her journey in pursuit of capturing the World Title this year with the first stop at the Roxy Pro Gold Coast 2012 and on Twitter @Sally_Fitz

Stay tuned for updates on Sally Fitzgibbons and the Roxy Pro Gold Coast next week!


Featured Artist: One For The Team

Featured Track: Ancient Age
Album: Ghosts

Ever have trouble letting go of something? We feel exactly that way about One For The Team. We don’t care if this Minneapolis group is no longer a full-time band – we’re still huge fans of their ultramega-catchy tunes. Between 2006-10, the foursome (led by singer-guitarist Ian Anderson) put out three killer albums and an equally blazing EP, and it’s from the last of these releases, Ghosts, that we’ve cherry-picked “Ancient Age” to soundtrack one of our most awe-inspiring Roxy Refreshments clips, featuring our girls shredding all over snowcapped Mont Blanc in the French Alps!


Roxy Gliders Kick Start Your Spring Wardrobe

Cosmopolitan is ready for Spring with their March issue on stands now. This season, expect to make a splash with floral prints, slouchy tanks, unstructured jackets and our personal favorite, striped skinnies! Roxy Gliders are the perfect striped skinnies to pair with your favorite pieces for a chic work look or a fun evening on the town ensemble. To see how to seamlessly pair your Roxy Gliders with all types of great spring pieces, pick up the latest issue of Cosmopolitan and for your very own pair of Roxy striped skinnies, click here.


Roxy Just Surprise Me NYC: VIDEO

Before the Holidays we did a little jet setting to visit our amazing Roxy store in New York City’s Times Square!

We brought along Roxy Snowboarder Torah Bright and Denim designer Mark Weismayr to help host a DIY denim event and promote the charity organization Clothes 4 Souls.

Enjoy this great video from the event! Stay tuned for another video and complete tutorial on how to DIY your own denim!!!


Lisa Andersen Competes for a Spot in the Roxy Pro

Roxy’s first athlete and four-time women’s world champion Lisa Andersen, is taking a stab at the ASP tour in The Moskova Trials, to compete for a spot in the Roxy Pro presented by Land Rover.

The trials will be held on February 24th, and the winner will compete in the Roxy Pro on the Gold Coast of Australia the next day.

Lisa Andersen was crowned World Champion four consecutive years from 1994-1997. Though it has been a few years since Lisa has competed on tour, she is fired up to compete, and is hungry for a shot to surf in the Roxy Pro.

The Roxy legend is not only a worldwide ambassador for the sport of surfing, but she has paved the way for today’s generation of women surfers. Lisa was the first woman on the cover of Surfer Magazine, and was inaugurated in the Surfing Hall of Fame in Huntington Beach, CA.

Lisa’s passion for surfing and drive to improve her everyday will make it an exciting event to follow!

Stay tuned for updates!


Chasing the White Trend…

We love white and want to show it in every way possible. We love it because it’s fresh, crisp and so ROXY!

That’s why we’re chasing the White Trend this Spring season. Here are some of our top picks for white right now…

We love this white bikini because it will intensify your tan and look great with any coverup- go for the Wild Emotion tiki tri bikini top & Brazilian string bikini bottoms.  Try pairing it with a lacey top like Sky of Stars and play up the crop with your favorite pair of shorts or dress it up with some jeans and wedges. Another great layering option is the Take Flight Sweater. With its dolman sleeve and crochet detailing, it’s an easy piece to throw on and off…did we mention it’s White!


Download of the Week: La Sera “Please Be My Third Eye”

Katy Goodman – a.k.a. La Sera – of Vivian Girls has been one of our favorites since we picked up last year’s self-titled debut LP, so even though her new record won’t be released until late March, we love what we’ve heard so much that we can’t keep quiet about it. The album, Sees The Light, contains ten of the most upbeat songs you’ll likely ever hear about that age-old songwriter subject, the almighty breakup. Whether it’s pushing forward, finding strength in yourself and your friends, or simply staying positive, the album offers no shortage of lyrical ideas for how to best move on – all driven by infectious melodies, breakneck rhythms, and Goodman’s sweet vocals.

Download Here

La Sera