The Roxy Wahine Classic- THIS SATURDAY & SUNDAY

The Roxy Wahine Classic will take place this Saturday, June 4th & Sunday, June 5th at Queens Beach, Waikiki (Friday is NOT happening). The two-day event period has finally been decided as the surf is looking pretty good for the weekend! The event registration is now CLOSED due to hitting capacity in all Shortboard and Longboard divisions.

All registered athletes must check-in & sign the waivers at the beach to compete. Every participant MUST sign a waiver. If you’re under 18 years old, you must have a parent/legal guardian sign for you. The contest is scheduled to run from 8am-4pm both days, but arrive early to check-in. Please note there is a parade on Saturday morning from 10-12pm therefore Kalakaua Ave will be closed during this time.

For more information & event updates please call HASA: 808.262.2488


Teenie Wahine (ages 6-10)

Girl Groms (ages 11-13)

Wahines (ages 14-18)

Junior Queens (ages 19-24)

Queens (ages 25-40)

Goddess (ages 40+)


Get Rockin’ with Roxy’s Pop Surf Bikini

Summer is the time for beach days, road trips and the hottest new music. The June/July 2011 Nylon, on stands now, is dubbed “The Music Issue”  and for good reason.  It gives you an all access pass to this summers hottest acts and tours in town. This super hot summer edition also features the newest trends and fashion styles on display by your favorite artists. Eliza Doolittle shows us how vivid hues and bold, bright patterns are all the rage this summer and Roxy has just the swimsuit for you to get in on the action. Featured in the “Neon Lights” story, Roxy’s Pop Surf bikini is a must have. The bright colors and cool, funky pattern will surely pop on the beach or in the street. Pick up yours in stores or on today and get your summer rockin’.


Behind The Scenes with Blue Crush Crush 2 Star Sasha Jackson

Blue Crush 2 comes out on DVD and Blue Ray on June 7th, 2011 and the anticipation we’re experiencing  is overwelming! In this behind the scenes footage, actress Sasha Jackson channels her real life feelings when she landed the leading role in Blue Crush 2. Check it out here…


Featured Artist: Love Grenades

Album: Tigers In The Fire
Featured Track: “Tigers In The Fire”
Record Label: Modus Vivendi
Myspace: /lovegrenades
Facebook: /lovegrenadesmusic

Fronted by the distinct and powerful vocals of Liz Wight, and residing along Los Angeles’ famed Sunset Strip, Love Grenades make sultry dance-pop, weaving classic Italo-disco with kitschy ’80s glam. The result is guaranteed to make you move. Last year’s Tigers In The Fire EP made waves in California; this year the band plans to spread the love across the U.S. and beyond.


Torah Bright: Mammoth Photo Shoot

Blue steel

I just spent a quick couple of days in Mammoth shooting for Roxy’s Winter 11 campaign. Mostly Zoolander style model shots of the sportswear collection (see above) and some on hill outerwear shots with real models and all (see below).

Ashley and I ham it up for the photog.

We also lucked out with the weather and finished up the shoot early so spent all day yesterday riding with the Roxy crew. Such a fun day until my flight was canceled and I found myself renting a car and driving back to Utah so I’d be in time for my sister-in-laws wedding.

9 hours of this…

Cheers, Torah


Learn to surf with Kelia Moniz via Macy’s Sweepstakes

Kelia showing off her riding skills

Kelia starring in our Summer 2011 campaign

Heads up residents of Hawaii! While some of you may have entered our last Kelia Moniz contest, there is another chance to learn to surf with Kelia! How?

From June 1st through 30th go to your nearest Macy’s and sign up  by completing an entry form! Simple. What else do you win? A $200 Roxy shopping spree at Macy’s. There will also be three runner up prizes which will be three $100 Roxy  shopping sprees at Macy’s.

Good luck, and good luck keeping up with Kelia!
For locations & legal rules, see below.



Download Of The Week: Here We Go Magic “Hands In The Sky”

Available 5/25-6/1: Here We Go Magic “Hands In The Sky”

As fans of Here We Go Magic’s 2010 album Pigeons, we’ve been waiting patiently for some new songs to turn up. Lucky for us, the band just released the January EP, a 6-song collection of outtakes from their upcoming new album. Download the single “Hands In The Sky” to see why we’re so excited.

Download Here

1. Right click link above
2. Save to your computer
3. Listen and enjoy

1. Hold “Control” button and click link above
2. Select “Download Linked File”
3. Listen and enjoy
Here We Go Magic


Red, White, & Roxy

Memorial Day Weekend is days away and preparing for that afternoon picnic or lazy beach day BBQ is in full motion. Three full days to really kick off the coming of summer is how I like to look at it. So, whether you’re ready and rearing to show-off your American pride by playing up the famous red, white, and blue, or you’d simply like to amp up your personal color palette by mixing and matching cool solids with some summer tribal prints- we’ve got what you’re looking for. It’s all about the effortless weekend wear- reminding us not to take life too seriously! Here are the Roxy Nomad Shorts that are cleverly cuffed with a hint of washed & worn blue, perfectly paired with a durable everyday Fun Ride Tote Bag in a bright red hue. To top off your ensemble throw on a pair of comfy cruisers like these Costa ones in white with subtle blue stitch detail and get going- the weekend awaits…


Behind The Scenes with Blue Crush Crush 2 Star Sharni Vinson

The people at Blue Crush 2 are giving us another look behind the scenes of the set. In this clip Sharni walks us through one of her scenes…We can’t wait for the DVD/Blu-ray to come out June 7th, 2011. Don’t forget to look for  Roxy Team Rider Rosie Hodge in the movie!


Surf’s Up for The Summer!

School is almost out and it is time to hit the waves! This season, why not suit up with Roxy wetsuits and wetsuit jackets? Featured in June/July 2011’s issue of Teen Vogue, Roxy surf gear is all the rage. Dress them up and take them to the street or simply wear them for a day in the waves, just like Avril Lavigne did on her recent  surf trip in Malibu.  For Roxy wetsuits and many other summer beach day must-haves, pick up the June/July issue of Teen Vogue today! And don’t forget to pick up your very own Roxy wetsuit at!