‘N.Y.C. dance-rock girl’ is a phrase used to describe this week’s Download of the Week. Reminiscent of the edginess of the Debbie Harry’s of the past and the M.I.A.’s of the present, we bring you Manhattan’s own, Hesta Prynn. “Can We Go Wrong” is a song that is bound to get stuck in that pretty little head of yours.
For the last 10 days the Roxy Product Manager Kyre Malkymes and myself (Robin Van Gyn) traveled Japan with the Advanced Marketing Group ( Roxy hard good distributor in Japan). Mike Miyazawa and his group of hosts took us around to some of Japans best snow parks for shredding and of course the Advanced Cup! The course at the contest was progressive and the riders ripped it a new one. We were really impressed with the riding and of course the resort. We spent tons of time rep-ing the boards, in the onson, and eating Japanese delights. The trip could not have gone by quicker, but I am sure we will be getting back there again soon, next time to ride some powder…
I really LOVE the way Shauna styled our brand new Zip It jeans in the perfect summer shade of white. The cute little zippers at the bottom give these pants an extra punch of style. Well played Shauna!
Bio: Remember the Blondies, the Pat Benatars, the NYC dance-rock girls who walked that line between exquisitely pretty and totally hardcore? That’s what Hesta Prynn’s new music is like, an intersection of glam and street born of the bowels of Manhattan. The New York Post describes Hesta Prynn as “M.I.A. and Miike Snow’s Lovechild” and says “Hesta Prynn is now rocking a solo moniker — and it’s the best move I’ve seen since Timberlake said “Bye-Bye-Bye” to those other four.
Time Out NY Describes the music as having death-disco guitar scratch, thumping beats and disembodied, echoing vocals.” The way she clashes up girlie vocals with ‘90s guitars and icy beats, you’d never know this is the same lady who spit rhymes about boys and parties in hip-hop group Northern State. But it is. Same character, different movie. And the soundtrack is slick yet rough, a glossed-up kind of raw like you’ve never heard before.
With her pal Sara Quin (Tegan and Sara) in the director’s chair, Hesta has an army of talent around her, including Tim Harrington of Les Savy Fav and Eric Gardner of Gnarls Barkley. Chuck Brody and Jon Siebels are on the console, and the result is post-hipster punk-noir post-pop for the new decade.
Hesta’s whole life has been leading up to this one musical moment, but the real trajectory started circa 2001, when Ms. Prynn, neé Julie Potash, got together with her friends at a party and came up with an idea. Let’s start a rap group, they said, us three white girls from the suburbs. It’ll be hilar! They did, and Northern State was born. Record labels came knocking, Rick Rubin’s name came up, and a big-time record deal led to quality time at strip clubs with DJ Muggs from Cypress Hill. By 2008, after a long, surreal trek through the music world, Northern State’s third album was out on Mike Patton’s Ipecac label and Hesta Prynn had finally learned what was really real.
While on a European tour, our heroine found herself in a McDonald’s in Paris, where a Frenchman asked about her origin. “Oh, New York?” he said. “50 Cent!” Indeed, the New York hip-hop tradition had been good to Hesta, but she had a little something cooking on the side. She had ruled the party, acted the fool, had a laugh. And now, she has an attitude. Can you handle it?
This week we’re bringing you We Are Wolves with their title track “Holding Hands” from their 2010 album Invisible Violence. Invisible Violence is the bands third full length album, and the follow up to their 2007 release Total Magique. “Rock and electronic fans compare their style to that of The Cramps to Add N to X. The punk and electronic genres are merged within the music of We Are Wolves”. Their music is inspired by the world of art and they are often compared to Devo and Talking Heads!!
Take a look at this amazing contest featured by our friends at Fabsugar, and you might just nab a piece from our Cynthia Rowley for ROXY Collection. When you’re done, be sure to check out the collection that was inspired by a shared love between Cynthia Rowley and ROXY for surf, sand, and fashion here!
April 15, 2010
