Feb
01

A Day in the Life of Cedar!

A Day in the Life of…CREATIVE, COOL CEDAR:

ROXY’S AMAZING EVENT MANAGER

Cedar_Wakiki(Cedar on the North Shore of Oahu)

 Job Title/Description of what you do: I am the Events Manager. I work in the Marketing department and manage all the events for the women’s brands at Quiksilver which include Roxy, Quiksilver Womens, Raisins, Radio Fiji, and Leilani.  Events give me the opportunity to work on many different types of projects.  I produce and manage all of our sporting events, such as surf contests and snowboarding contests (join us at Roxy Chicken Jam!), as well as any sort of product launch event, tour or movie premiere.  In addition to this I also manage and produce all our photoshoots.  This means finding and choosing models that represent the brands the best, and booking hair stylists, make-up artists, photographers, and cool locations.

Time worked at ROXY:
5 years…whoa, time flies!

Defining moment at Roxy:
In my five years here I’ve had many defining moments at Roxy, but the most memorable was during my first big event, the Roxy Pro Hawaii.  I stood back and took everything in – the huge event set-up, all the people making it happen on site, all the best surfers in the world, and the perfect waves of the North Shore of Oahu.  I thought to myself, “Wow, I made this happen.”  To realize this was an amazing feeling which let me know I made the right choice in my career and made all the hard work worth it.

Cedar_RoxyPro

(Cedar with the crowd of Roxy Pro Hawaii behind)

Fav part of working for ROXY:
The people!  I’ve made some of my best friends here.  There are so many people here at Roxy who share my two main interests, fashion and surfing!  Where else can you talk about the hottest new trends then catch a quick surf on your lunch break?

 
Style Icon/Style Inspiration:
Wow, where to start?!  Kate Moss and Sienna Miller are both amazing with their unique, sexy and effortless style.  They definitely continue to inspire me year after year.  Rachel Bilson seems to always be very well put together.  Sarah Jessica Parker makes me want to wear even the craziest stuff because it looks so great on her!

 
Go-To Fashion Item or Outfit right now:
Tights!  I just got the most amazing BCBG Max Azria tights with huge cut-outs in them.  I wear them with some sort of tunic and flat boots.  I’m also loving all the fun tights Roxy makes, styled under my boyfriend shorts with motorcycle boots.

 
Advice to Readers:
Style advice – Wear what you want and rock it with confidence!  If you feel great and confident in what you are wearing chances are you look great too.  Have fun with it!
Career Advice – Pick a career you have an interest in, not just something that you think is practical or will make you lots of money.  If you are passionate about what you do the money will come.  You spend most of your adult life at work so you want to enjoy it!

 
Exciting Upcoming Projects:
There are a lot of exciting things coming up for me.  I’m currently working on the Roxy Chicken Jam, which is a snowboarding event and concert in Mammoth, CA.  Everyone should check it out and come snowboarding with me! (Visit: www.roxy.com/chickenjam-usa to check all the event details out) I’m also working on our global swimwear photoshoot and our Fall/Holiday photoshoots.  Never a dull moment!

 

Cedar_Photoshoot

Rachel (surfer), Veronika (surfer), Cedar, Kassia (surfer) and Hailey (model) at a photoshoot

 

Check back next month for another ROXY superstar!

24 COMMENTS

  1. Nicole says:

    February 3, 2010 at 11:39 pm

    Ceder,
    Hey, my name is Nicole, I’m 17, and since I was 10 I have always wanted to work for Roxy. Growing up I was always the kid who planned everything, from playdates, birthday parties, to sleep overs. I loved it so much that I became Spirit Officer of my high school’s student body council. My job is to create and put together school dances, pep rallies, fundraisers, and all the major events that run throughout the school year. Before reading this blog I didn’t know my idea of a perfect career existed. Working for Roxy while doing what I love would be absolutely amazing. I am really curious as to how you became involved with Roxy and I would love to ask you a few questions. Also, since I will be graduating from high school soon I was hoping if you can give me some advice as to how I can become successful within my career choice. And also, a big thanks to Jennifer Andrews for publishing this, it really helped me out a lot. Keep up the awsome work ROXY!
    -Nicole

  2. Cedar says:

    February 4, 2010 at 4:46 pm

    Hey Nicole –

    Thanks for your comments! A good start to any career is attending college because it gives you the basic knowledge and experience you need to be successful. I got my undergraduate degree in Business, with a concentration in Marketing. If you know you want to go into Events I would suggest a Marketing degree. I also did a couple internships while I was in college, one in NY at Donna Karan and one in LA at BCBG Max Azria. BCBG hired me when I graduated, so internships are definitely a GREAT way to get your foot in the door. Roxy has a great internship program. Internships during your college summers, especially between your Junior and Senior year are the best way to hook in your dream job.

    You have a lot of time, so it’s great you’re getting started early! Keep up the good work planning all those events at school…experience is key! If you have any more questions I’m happy to e-mail you directly. I hope to see you interning at Roxy in a few years!

    cedar

  3. Kendall Trainer says:

    February 11, 2010 at 12:19 am

    Hey Cedar! I am interested in interning for Roxy this summer. I am currently a junior in college, and last summer I interned in the fashion closet at Seventeen Magazine! I see that there is a great internship program at Roxy, so if you could email me back with the application process for internships that would be great. Thank you so much! -Kendall

  4. Maggie says:

    February 11, 2010 at 1:54 pm

    Hi Cedar!

    I am a 24 year old girl studying Event Management at Bournemouth University. As a part of my degree its required to complete 40 weeks of placement. I have a huge passion for snow and water sports and want to get work experience in this industry. Does Roxy offer any interships within Events?And if so who should I contact?

    Thank you!

    Maggie

  5. Kacey Brosnan says:

    February 12, 2010 at 4:51 pm

    Hey Cedar!

    I am a junior studying marketing at Clemson University. I have been surfing for 7 years and I absolutely LOVE the Roxy brand. Surfing and fashion are two are my huge interests and I would love to intern at Roxy to expand my knowledge and gain work experience in this industry. If you could email me back with the application process for internships I would be very grateful!

    Thank you,
    Kacey

  6. Ciara B. says:

    February 23, 2010 at 8:06 am

    Hey Cedar,

    I’m graduating from the University of Kansas this coming May and am interested in applying for an internship position at Roxy. I was wondering if you could tell me when the deadline for applications is?

    Thanks,
    Ciara

  7. Sprinturf says:

    February 25, 2010 at 2:45 am

    Great work! keep the posts coming… i’ll keep reading them. Thanks

  8. Shandis says:

    March 1, 2010 at 11:32 am

    Hi Cedar!

    I am currently a senior in high school and we are doing career research projects and I’m really interested in this field; I would love to talk to someone that is passionate about what they do, you seem like the perfect person to talk to! I would really appreciate it if I could get in contact with you to ask you a few questions.

    Thanks so much!

    -Shandis

  9. Kelsey says:

    March 12, 2010 at 1:51 pm

    Hi Cedar

    I am sixteen, and have always wanted to be a Roxy swimwear model, I am very very into fashion and LOVE swimsuits and the beach. I will do anything it takes to have a shot at making my dream come true. Please let me know of any opportunities.

    Thank you so much (:

    -Kelsey

  10. Jordon Gurske says:

    March 17, 2010 at 9:48 am

    The design for http://blog.roxy.com/2010/02/a-day-in-the-life-of-cedar/ is a bit off in iCab. However I like your blog. I may have to install a “normal” browser just to enjoy it. :)

  11. Amanda Sueldo says:

    April 14, 2010 at 12:33 pm

    Hi Cedar,
    I am a junior majoring in fashion design and am very interested in interning with roxy. I love snowboarding and surfing. I have grown up wearing roxy and would love to learn more about the company. How do I apply for an internship in their design department? Any help would be great!
    BTW I love your blog

    Thanks,
    Amanda

  12. Aimee says:

    July 2, 2010 at 8:47 am

    Im 17 have been learning to surf since i was about 11 havent really got anywhere yet because i dont live by the see. I have been a MASSIVE fan of roxy since i was about 9 and my wardrobe is pretty much all roxy.
    At the moment im on an art course and i really dont know where my career is going to go ive always just wanted to work for roxy. any help? (:

  13. elle says:

    July 30, 2010 at 3:15 pm

    hey, im 18 and live in the uk. its my dream to work in the marketing department at roxy and live the life you lead! im wondering if theres any possible to get an internship even though i live in the uk. I would definitely be interested in travelling to get a glimpse at what roxy is all about (and ride some decent waves!).
    Do you know how i could make this happen please?
    Peace and love from south england :)

  14. Angela says:

    September 14, 2010 at 11:37 am

    Hey! im currently a senior at Bridgewater State University, aiming to get my Business degree. Im extremely interested in an internship during the upcomming summer, how should i go about planning ths?

  15. Laisha says:

    September 30, 2010 at 7:54 pm

    I have always loved Roxy, and have though about working for them. It’d be a dream job as fashion and snowboarding are some of my favorite things! I just graduated with a B.S. in Psychology, so I do not qualify for an internship (as I am not currently in school). What would you suggest for me to do now?

  16. Deborah says:

    December 4, 2010 at 12:38 pm

    You are in inspiration! I hope I get chosen to work an internship with Roxy next semester and follow in your footsteps.

    Aloha,
    ~Deborah

  17. Deborah says:

    December 4, 2010 at 12:39 pm

    You are an inspiration! I hope I get chosen to work an internship with Roxy next semester and follow in your footsteps.

    Aloha,
    ~Deborah

  18. Jodie says:

    January 8, 2011 at 3:01 pm

    Hey,
    Any chance of any interns in the UK 2011/2012. ?
    I am a marketing student looking for a placement of 9 months plus, i’m a keen windsurfer so thought working somewhere like Roxy would be perfect..

    Thanks,
    Jodie.

  19. Kelsey says:

    February 28, 2011 at 8:15 pm

    Hi! I am currently a student-athlete at the University of Nevada-Las Vegas, majoring in Business Marketing. I have always loved Roxy and would like the opportunity to apply for an internship. Who do I need to contact to pursue an internship with Roxy?
    Thanks,
    Kelsey

  20. Danielle says:

    March 23, 2011 at 10:41 am

    Aloha! I am a senior at North Carolina State University and am interested in working with Event Management and would love to work with Roxy and help set up contests! Are there any type of internship opportunities? If so, is there any way you could send me more information? It would be greatly appreciated.

    Peace & love,
    Danielle

  21. Elise Ongaro says:

    April 10, 2011 at 1:22 pm

    Hi! My name is Elise Ongaro and I was wondering if you had internships positions for this summer in California? I am very interested in marketing for Roxy and just wanted to know how to begin a career in this department? I have been following Roxy since I was little and would love to work for you! Any tips or advice on how to begin this internship process? Thank you so much and I can’t wait to hear back from you!
    - Elise

  22. Courtney Teague says:

    July 13, 2011 at 1:48 pm

    Hey I am majoring in Fashion Marketing at Savannah College of Art and Design and would love to get an internship with you all! If it’s not too late or if by chance you could send me something about the internship process that would be great! It really seems like this is a good learning oppurtunity and I would love to become part of it!

    Thanks,
    Courtney

  23. Stephanie says:

    October 4, 2011 at 1:46 pm

    I am currently a junior in college and have wanted to work for Roxy ever since I went to Hawaii my sophomore year of high school. I am currently working on a project for school which involves researching my dream job. I am majoring in Marketing and your job is exactly what I want to do for a career someday. I was wondering if you could give me some information on how you landed your job, the process of applying for an internship at Roxy, and any other advice you could give me. I appreciate any information you can send my way :) Thank you so much for your time!

    Sincerely,
    Stephanie

  24. Jocelyn says:

    October 8, 2011 at 1:30 pm

    Hi Cedar :) This looks like the dream that everyone just keeps telling me to forget because I need to be realistic. But this is completely real! and that’s so great and encouraging to see. I am currently a Junior at Parsons in NYC and originally from Hawaii, so the whole surf culture is pretty much embedded into my being and I miss it so much. Roxy just plain old makes me happy. Though I am studying fashion, I want to be a part of something that transcends basic apparel and moves towards educating and empowering. Roxy does just that for me and all the other young women and girls out there, and I would love to join in to help make all that happen somehow. Do you know of any internship opportunities out here in NYC I could apply for or any other way I could get my foot in the door?

    Thank you so much!

    Take care :)

    Joce

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