Last night at Winter X 14, under a enormous full moon, the women competed in the skiing superpipe competition. While most of the girls put down traditional runs of clean flat spins, Roxy’s Sarah Burke pushed the envelope once again and introduced back to back flips into the women’s event. Never one to play it safe, and after having only just learned the flare in practice hours before, Sarah threw the flare down on both walls in all runs of finals (in addition to a huge 900 and 720). While the tricks weren’t quite polished enough for the podium this year, the rest of the field better step it up for X Games 15 because by then Sarah is sure to have them locked and large! See the event here at ESPN 360.

Stay tuned for more as the women’s snowboard slopestyle is sure to be a good show.

Day 11

Happy Friday Everyone!

Well… we are 12 days in and feeling good! The biggest challenge so far has been trying to find a new place each day to take the photo. The wearing Roxy part has been easy

Now that we have gotten the hang of our new posting routine, we have decided to share our favorite outfit of the week with you.

This week’s outfit is from Day 11. I love it because of the amazing way Erin paired her vintage jacket with her Roxy. She loves it because she is jealous of my amazing Roxy jeans. We both love it because we got to sit down while taking the picture.

http://www.facebook.com/#/event.php?eid=247895022155

What do you think?

I rolled out of Salt Lake City Wednesday afternoon, headed to the Winter X Games in Aspen, Colorado. After struggling through a snowstorm and too many close calls on the slippery roads, I had to play it safe and get a hotel in Grand Junction for the night. Thursday morning the skies and roads had cleared as I cruised into Aspen just in time to witness the best women’s skiing slopestyle event I’ve ever seen. Last year was the first time the X Games gave the skier girls a chance to compete in slopestyle (even though it’s their best event) but sadly the girls had to ride during a blizzard which kept them from really showing their stuff. This year both the women and the sun came out shining. The girls threw down powerful runs with loads of 540s, switch 720s, and 900s.

Roxy’s own Sarah Burke pushed X Games organizers for years to get a women’s skiing slopestyle event, in last years snowstorm-slopestyle she broke her back (literally) trying to prove the girls had a right to be there, and this year she pushed women’s skiing even farther, trying a 1260 on the Moneybooter (I’m pretty sure this is the highest rotation any woman in action sports has ever tried in competition!). Big props to Sarah and all the girls for such an impressive performance. And in case you missed the action, see it here at ESPN360.
Later in the day as the sun was setting the women’s snowboard superpipe qualifiers were just getting started. Roxy rider and reigning X Games superpipe champ, Torah Bright, opted out of this year’s competition due to an injury, but our Norwegian shredders, Lisa Wiik and Kjersti Buaas, threw down some strong runs. New this year are chips in competitor’s bibs that measure amplitude and speed (so futuristic!), so I can say for certain that the likes of Kjersti and Kelly Clark were consistently going more than 12 feet out. Unfortunately, both Kjersti and Lisa had some wobbles that kept them from advancing to finals. Good job to all the competitors- I was stoked to see so many grabbed stylish spins, technical flips, cab 9’s and huge airs!

Stay tuned for more as tonight Sarah must protect her X Games superpipe crown, and tomorrow Kjersti and Lisa get their chance in the slopestyle course.

Our awesome Roxy Marketing intern, Kerstin, looks so cute in the brand new Popadom top. You can pair it with jeans now while it’s still chilly outside and shorts later for a fun twist. All the girls in the office are obsessing over the dress version too- Airy. Check out these pieces and other new items for spring here.

Pitchfork is by far my favorite music website. Whenever I hunger for a new sonic delight, I pop over and see what’s going on. You just can’t beat their album reviews, track reviews, and music news. I LOVE this lala player they put together…it’s a set of four songs that you must here. Pitchfork updates it daily with new songs. Embed it on your blog and enjoy.

Album Title: Aim and Ignite
Featured Tracks: “All The Pretty Girls” & “Walking The Dog”
Record Label: Nettwerk
Website: http://myspace.com/fun

Bio:

Iggy Pop was wrong. There is, in fact, fun.

Fun is what happens when three extraordinarily talented musicians come together to create something altogether new and wonderful. Nate Ruess, late of The Format, has teamed up with ex-Anathallo multi-instrumentalist Andrew Dost and Steel Train’s Jack Antonoff, resulting in their ingenious debut, “AIM AND IGNITE.” The trio melds a stunning array of diverse inspirations – spanning Broadway to The Beach Boys, “NILSSON SCHMILSSON” to “PINKERTON” – into an irresistible collection of freewheeling pop songcraft. Songs like “Benson Hedges” and “All The Pretty Girls” are fit to burst with richly prolix lyricism and intricate melodic twists and turns, which provide plenty of room for Ruess’ distinctive vocals to soar. With “AIM AND IGNITE,” Fun have crafted something special indeed, a contemporary rethinking of classic 70s pop, where ornate arrangements and inspired orchestrations meet present-day rock ‘n’ roll.

I have the same dilemma as (I would venture to guess) millions of other girls around the world…a closet full of clothes, but nothing to wear. As purchasing a whole new wardrobe isn’t really an option for those (like me also) on a budget, the idea of throwing  a clothes-swapping party has always intrigued me and now seems like the right time to make it happen. It’s as simple as gathering up your most stylish girlfriends, cranking up the music, trying on some clothes and leaving with some totally new gear. For more ideas on how to do it right, click here, here and here.

Swap away!

1/26-2/1: Willowz – “Repetition”

“Repetition” is a song off the Willowz fourth album, Everyone. For a band who has had songs featured in films like “Eternal Sunshine of the Spotless Mind” and “The Science of Sleep,” you have to expect something magnificent. And they just do not disappoint. This is hands down great rock ‘n roll, so don’t miss your chance to check it out for yourself.

That’s right! Don’t miss your chance to catch the Willowz on tour this February with Delta Spirit! I’ll post the dates below so you won’t forget & if you’ve never heard of them before…LISTEN BELOW! & If you love them as much as we do, add ‘em everywhere [Facebook, Myspace, Twitter]!!

Jan-28 KEXP John in the Morning Show WWW.KEXP.ORG
Feb-01 Mon Cambridge, MA Middle East Upstairs
Feb-02 Tue Philadelphia, PA Kung Fu Necktie
Feb-03 Wed Washington, DC DC 9
Feb-04 Thu New York, NY Pianos
Feb-05 Fri Brooklyn, NY Union Hall
Feb-08 Mon Cambridge, MA Middle East Upstairs
Feb-09 Tue Philadelphia, PA Kung Fu Necktie
Feb-10 Wed Washington, DC DC 9
Feb-11 Thu New York, NY Pianos
Feb-12 Fri Brooklyn, NY Union Hall

Airmailed from Europe: The whole Roxy team is walking on sunshine. Watch and get happy! A great Monday afternoon pick-me-up!