Ground  breaking for its videography in women’s snowboard films, the all girls snowboard film Stance will be the most talked about video for girls this season.  Focusing on a new way to get girls promoted and noticed, and to stoke out all ladies out there, Stance is streaming for free and downloadable for FREE!

http://stancemovie.com/

Roxy Riders Erin Comstock and Torah Bright share the spotlight with some of snowboarding’s other big name girls.  Be sure to check it out and tell us what you think!

Airmail from Europe: Happy Friday the 13th!

Team Rider Torah Bright is talking us through her new pro model series when thing start to get Scary! Not one for the faint hearted!

Hey everybody, the new Torah Bright, Sarah Burke & Kassia Meador MYPLASH Visa® Prepaid Cards are out now at www.myplash.com!  MYPLASH is a reloadable prepaid card featuring the hottest music artists, athletes and brands.  Cardholders get special discounts on merch, music and more, along with access to exclusive content.

Get Torah Bright’s MYPLASH card at www.myplash.com/cards/torahbright.php

Get Sarah Burke’s MYPLASH card at www.myplash.com/cards/sarahburke.php

Get Kassia Meador’s MYPLASH card at www.myplash.com/cards/kassiameador.php

Teens can sign up with a parent and there’s no credit check or bank account required. For more info, ROXY wallpaper downloads and other cool stuff go to www.myplash.com.  IT’S GOT YOUR NAME ON IT. (MYPLASH Visa Prepaid Cards are issued by Metabank™ pursuant to a license from Visa U.S.A. Inc.)”

It’s no secret that I am just a little bit obsessed with CW’s Gossip Girl. (Ok, understatement of the year…) But, I just can’t seem to get enough! And it seems everyone else agrees with me as evident from media headlines lately. From Blake Lively’s hair being heralded as the “new Rachel”   to Leighton Meester’s hot new single that I listen to oh, about 20 times a day – these girls are definitely keeping us on our toes.  And I, for one, can’t wait to see what they do next!

Today, we check in with someone you hear from on a regular basis, though you may not even know it! Spotlight on Mia, the FABULOUS voice of Roxy!

Job Title/Description of what you do:

I’m the Online Marketing Content Coordinator and I have probably one of the coolest jobs at Roxy!  My job involves a lot of writing and organizing and I LOVE it!

One the best parts of my job is traveling to events. For the past two years I’ve traveled to Roxy Jam Cardiff and the Chicken Jam. My job is to blog from the event, update the website with daily wrap ups, and upload photos. Interviewing the athletes for the blog is so interesting. They are AMAZING women!

I am the main author on the Roxy blog and I also manage all of Roxy’s social networking sites. If you’re a fan of Roxy on Facebook you probably get Roxy newsfeeds from me everyday Coming up with Roxy’s status is a lot of fun but it also can be a challenge to think of fresh messages each day. We like to announce athlete news, new products on the site, events, and special promotions on our facebook page. I also manage our youtube channel , myspace page, and our flickr galleries. This involves writing the profiles, keeping up with friend requests, and responding to friends who comment or have questions.

I also write the copy for Roxy emails and on roxy.com. A lot of my day is spent organizing projects for Roxy.com which involves event sites, athlete bios, and merchandising stories. Whenever we have a new season of clothes coming out, and we need to switch all the images on the website (for example: from Summer to Back-to-School) it’s my job to organize the project and write the copy.

Time worked at ROXY:

2 years

Defining moment at Roxy:

Probably my first year at Chicken Jam, when I got to interview the winners of the 2008 Chicken Jam for the website after they just won the slopestyle and superpipe competitions…that was pretty cool!

Style Icon/Style Inspiration:

For inspiration I like reading Interview magazine and going to the beach in Laguna. I also like to see what my friends living in different parts of the country are wearing.

Fav part of working for ROXY:

I LOVE being part of a brand that has such a positive, great message for women – you can’t get much better than fun, alive and naturally beautiful.

Go-To Fashion Item or Outfit right now:

I just got this new pair of earrings that I can’t stop wearing – my friend Tivoli made them. One is a feather and the other is a charm with the word “laugh” on it…I love how they don’t match. I am also obsessed with my neon nail polish. I bought this little sample package from Essie that has 4 mini bottles in it: neon yellow, hot pink, electric purple, and bright fushia!

Advice to Squadettes:

Pursue what you love! I never thought I could find a job that was as fun as this one…don’t be afraid to take a chance either!

Thanks Mia!  Check back soon for our next ROXY Superstar!

Here in Utah today Brighton mountain opens for the first time- unfortunately I can’t make it, but I know Erin Comstock is up there dusting the rust off her edges on their jib line. Hopefully some of you readers are somewhere in the world where you too can enjoy a little early season shredding, even if it means hiking up a local sledding hill. But if you’re still waiting for the snow to start falling, here’s a new video to keep you fired up. The video features a trip we took in March with Snowbaorder Magazine (see the October issue) to a remote area of Northern California that had never been ridden before. Be sure to watch it to the very end, there’s a surprise waiting…
Until next time!
Amber

Check it out! Torah Bright claimed her first World Cup victory this past weekend in the snowboarding half-pipe event in Saas-Fee! We’re off to a great snow season!

Hey all you San Diego, CA readers! Jen Smith is hosting a TV show this week in San Diego. It’s all about longboarding with the Mattson2.

Here’s the info:
MY LOCAL LINEUP TV
ITV San Diego, ch. 16
Jenn Smith Hosting TV Show

All San Diego County
Mon 7pm
Fri 6:30pm
Sat 8am
Sun 5pm

All SD but north county
Monday through Friday at 12am

It’s hard to be a Roxy fan and miss this beautiful face. You’ve seen her all over the place, from our Tahiti photoshoot to product shots on roxy.com and videos about our Roxy/JBL headphones – Ashley Perich is a total Roxy Girl. This week she was in our Roxy studio modeling for the fall 2011 for the photoshoot.

Behind the scenes in the Roxy studio, Ashley is pondering which outfit to try on next…there are tons of clothes, accessories, and shoes to choose from.

Mia: How did you get into modeling?

Ashley: I found my agency by googling it! I’ve been modeling for two years now and moved to Miami from Pennsylvania to pursue it.

Mia: Where was the best place that you’ve gone to on a shoot?

Ashley: Tahiti! It was amazing. We were there for an entire week. It was just long enough and so beautiful.

Mia: What does it mean to you to be a Roxy Girl?

Ashley: Being yourself, having fun, running around, and being free!

Mia: What are your top styles for fall?

Ashley:

1) Motoboots!

2) Ballet flats

3) Tights

4) Dresses with colorful bandeaus

5) Boyfriend khakis

6) Loose crop tops

7) Cropped flannel jackets

Sweet…we’ve got a lot to look forward to.

Sofia quoted as saying, “It doesn’t even feel real that this is happening right now,” Mulanovich said. “I have wanted to win this event for so long, and have always been disappointed. To do it here, in front of my friends and family and in good waves at Lobitos is a dream come true. Viva Peru!”

The final was a battle between Sofia and the two time event winner, Stephanie Gilmore.  After a horrible crash the day before, Sofia fought back in the final to take the win.  Sofia now sits at third on the 2009 ASP Women’s World Tour ratings

Another Roxy surfer, Sally Fitzgibbons (AUS), 18, 2009 ASP Dream Tour rookie, matched her best result of the year with an equal 3rd at the Movistar Peru Classic. Arguably one of the most in-tune performers at Lobitos, Fitzgibbons lost a nail-biter Semifinal to eventual winner Mulanovich.

For the full story visit: http://www.surfersvillage.com/surfing/43945/surf-news.htm