Archive for November, 2009

Follow Roxy on Twitter

Check it out! Roxy’s on Twitter. Follow us and get the latest updates in fashion, Roxy news, deals, and fun happenings!

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Roxy Refreshment # 5 – Kjersti Raps!

This episode was airmailed from Europe: Discover the first rap’s song of Kjersti Buaas

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Moving Away from The Hills

LC style

It’s been quite a few years since Lauren Conrad first popped up on our radar as a beachy blonde (living just down the road from us) on the hit show, Laguna Beach. Now, 5 years later, LC has really come into her own- taking the world by storm with the  #1 New York Times bestselling novel (L.A. Candy), more than one clothing line, and leaving behind a show that isn’t quite the same without her. Throughout it all, Conrad has found herself a constant fixture on celeb style and gossip blogs for her effortless style. So it comes as no surprise that Lauren Conrad will author a style guide book in the next year. LC fans, rejoice!

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Pinkberry’s Gone Chocolate!

Calling all Pinkberry fans!

Check out this latest scoop…

Pinkberry is coming out with a new flavor, a deliciously rich Chocolate Pinkberry.

We’re having a special event this Friday night, 11/20 at the Pinkberry in Hermosa Beach, CA. Come and be the first to try Pinkberry’s newest flavor for free.  Also, our man Ry Cuming will be performing live!

When: Friday, Nov. 20, 2009, 7-9 pm

Where: Pinkberry Hermosa Beach

900 Pacific Coast Highway

Hermosa Beach, CA 90254

310 318 5888

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Roxy Loves Ry Cuming

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Roxy loves Ry Cuming.

Catch him this FRIDAY at Pinkberry in Hermosa, Beach, CA where he will be performing live! The concert is from 7 – 9 pm.

From Ry Cuming.com:

Born in the small coastal Australian town of Angourie, Ry grew up with a surfboard under one arm and his Dad’s record collection under the other. He quickly developed a love for many different styles of music from Marvin Gaye and Stevie Wonder to The Beatles and The Police.  His voracious appetite for music grew while his wide and varied tastes began to mold the sound and style that is uniquely Ry Cuming.

Armed with an acoustic guitar and undeniably soulful voice, Ry’s professional music career began to take shape as an 18 year-old traveler and surfer in Costa Rica. One fateful afternoon while playing in the hallway of a hotel for some female pro surfers (Ry is an avid surfer himself), Ry met a young film producer from LA who was taken by his talent and happened to have some very good connections.  He became the catalyst for Ry’s journey into the LA music scene, introducing him to a network of musicians that were starting to gain momentum in the area…Maroon 5, Phantom Planet, and Rooney.  Ry was now in very good company and was quickly noticed by major label JIVE records, where he recently signed a new, exclusive recording contract.  He has just finished his debut album, due out in the spring of 2010, but as a Roxy fan you get a special sneak peak!!

Ry has already won two of Australia’s Dolphin Awards for Best Pop Song and Best New Artist, was recently featured on NBC’s EXTRA and MTV’s LAGUNA BEACH: The Real OC, has been seen in the pages of VogueMagazine, AND been featured in two films including a Quiksilver production about the Mentawai Islandsand alongside Maroon 5 and Jimmy Buffett in the motion picture HOOT.

Ry Cuming is about to make some BIG waves in the US and around the world!!!

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Raisins ‘Boho Beach’ Bikini – “Musical” to Ashley Tisdale’s Ears

“Highschool Musical” star Ashley Tisdale was seen this weekend in Cabo San Lucas, Mexico showing off her love for sun, fun and her Raisins “Boho Beach” bikini.  With embroidery and beading detailing, Ashley is definitely on point with the major trends for this coming swim season.

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Passionate purple not your thing?  Feel the need to cover up a bit more right after the holiday season?  Luckily, this same amazing print comes in a variety of colors and body styles, including a monokini – playfully called ‘bohokini’. 

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Check out www.raisins.com for more info.

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A Day in the Life of Jammin’ Jess D!

Here’s a peek into a day in the life of Jess D- Roxy snow captain!

Jessica D

Job Title/Description of what you do:   Roxy Snow Marketing Manager
I am all things snow, if you’ve seen anything from Roxy snow related, I’m sure I’ve had a hand in it at some point.  This would include things from product development from our outerwear and highly technical snowboards to our ads, in-store visuals, sales catalogs, and team riders.It’s not easy to do “A Day in the Life of” because none of my days are the same, however, I do go through the same type of events and preparations year to year.  I’ll break it out for you by seasons: 

In the fall it’s insane! There is a ton of prep that goes into getting ready for the snow to fall. Our samples come in, so we do a photo shoot for the catalogs. Team contracts are up, so I renegotiate those. I produce all the web content for the season, like podcasts.  I plan for the season’s marketing events and get those ready to roll. Then there is the media to wrangle and make sure my girls are in line to be included in stories and features. 

Winter starts out with sales meetings and rolls right into being on the road for most the season. Events I travel to include: X Games, Olympics, Chicken Jam, US Open…photoshoots, filming for podcasts and more. We also start developing all the outerwear and graphics for the season after next’s product. This is where I live out of a bag.

Spring is like a big shake out, picking up the pieces and seeing what we have.  Scrambling if there’s stuff we didn’t get.  And sleeping in my own bed!

Summer is when I have learned to preemptive strike on all those things I know are going to hit at once in the fall.  We also sponsor a summer snowboarding camp on Mt. Hood! So there is always a trip up there.  Then, in order to chase the snow there is sometimes a trip to the southern hemisphere, like New Zealand to get more photos!

Time worked at ROXY:

I’ve worked in the offices for 4 years now!  But I also was a pro snowboarder for Roxy starting in 1998!!!

Defining moment at Roxy: 

I’m always proud to see a final product. Something I put a ton of effort and work into and then to see it in print or in person.  Like a campaign that we developed and produced, and then to see it in print. I’m also extremely proud of my athletes and their accomplishments.  Knowing that I contributed in some way to their achievements is amazing.  More than once I’ve shared tears at the bottom of the pipe with Torah after she wins another gold!

Fav part of working for ROXY: 

I love to believe I’m doing more than just selling product.  I love to believe that girls grow through participation in sports. I know I did, and that I’m helping to pave the way for more girls to get outdoors, in the snow, and feel the exhilaration of what it’s like to constantly set a goal and accomplish it.

Style Icon/Style Inspiration: 

I’m inspired by everything. I think I am a real observer. I love to pull inspiration from everywhere I go.  If I had to pick one brand I’d pick Marc Jacobs.  If I had to pick one famous person it’d be Kate Moss.  If I had to pick one city it would be Stockholm, Sweden.

Go-To Fashion Item:

Tights! I have them in every color and print. So fun! I never thought I would, but I wear them just like pants.

Advice to Readers:

Be honest.  If everyone knows they can trust you and always get a straight answer, you’ll be able to carve out your own niche.   Have an opinion and know when to listen to others.  And learn to admit when you’re wrong!  I swear it makes your life a breeze, and people respect you for it.  In life- stay connected to the world, know your current events and vote for what you believe.  The world will soon by yours to lead!

Next Project:

The Olympics!  We have 8 girls going from all different countries!  We are planning some fun celebrations!

Thanks Jess! See you next time with another ROXY superstar!

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Countdown to New Moon!

New-moon-REAL

It’s t-minus three days until the highly anticipated second installment of the Twilight saga-New Moon- officially hits theaters, but if you need a Twi-fix before then, check out these sources:

-Teen Vogue’s blog posts a daily “Today in Twilight” recap full of the latest celeb news (including the most updated situation on Kristen and Rob) among other tidbits

-BellaSugar shows you how to get Kristen’s New Moon Shine

-Stephenie Meyer’s site has a Q&A with the author about the movie with questions submitted by fans

-The official New Moon site provides a glimpse into everything Twilight, including the store, trailer and more

-Twilight Barbie, anyone?

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Red Carpet Picture from the New Moon Premiere!

Check out this picture that my friend sent me from the red carpet at New Moon Premiere happening right now in Los Angeles! The movie doesn’t come out until Friday (UGH!) but this picture is bound to get you excited.  According to my friend, the streets are filled with over 3,000 screaming fans…

Right now everyone is waiting on the red carpet for the action to start. Can’t wait to see Robert Pattinson, Kristen Stewart, Taylor Launter and the rest of the cast!

For more info go to  MTV’s live blog from the premiere!

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Roxy Refreshment #4: Media Tour

Airmailed from Europe: See what Toarh Bright and Kjersti Buaas do in the off-season. Roxy.com

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