Oct
27

Spring 2010 Preview in NYC!

Last Wednesday, we previewed Roxy’s Spring 2010 collection to editors, friends of the brand, and tastemakers at Saturdays Surf Shop in NYC. People really loved the rompers, the long jumpsuits, the floral dresses mixed with the edgy army jackets. I was lucky enough to get some photos from the event from our PR gal in New York, Stef.

Spring 2010 Collection

Colored denim and long tanks lined the walls…
Colored Denim and Long Tanks

Outside on the back deck we displayed our wetsuits for spring…you’ll be seeing lots of COLOR! Mustard vests, blue spring suits, and plum tops.

Spring 2010 Collection

This is one of my favorite displays. I loved the bold, geometric shapes on this bikini. So cute!

Neon, Geometric Shapes, and Denim

Some sweet fins along with our Roxy JBL Headphones

Surf Paraphernalia

Vita Coco, and balance water were all available for people to drink and enjoy along with a screening of Dear and Yonder on the back deck.

Spring Preview Collection Catalog Drink Up! Balance Water

You will start seeing these styles in early spring (around February or so) on roxy.com.

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