This year for Halloween my friend and I are planning a Murder Mystery Dinner party! I am so excited!

Before the night of the party you’re given a character, a description, and a clue about the night.

The night of the party everyone comes dressed up as their characters. As the night progresses you read different clues starting with the “murderer” of one of the characters and then followed up by different hints pointing to who the “suspect” is.

We’re doing a superhero themed party and I’m going as “Stingmata,” the insect superhero. Other characters include “Nerdon” – the nerdy superhero, “Electra” – the electric superhero, and “Vampo Man” – the vampire superhero (just to name a few). Check out Night of Mystery for murder mystery dinner parties that you can download and play this year.

Today we are going to kick off a new series called “A Day in the Life of” in which we will feature different Roxy employees and give a little peek into their world.

For our first “Day in the Life”, please meet Ashton, Roxy PR Extraordinaire.

Job Title/Description of What You Do:

Roxy Public Relations Assistant…
Aye, what don’t I do in a day? I suppose it can be summed up in one sentence: I sweat, bleed, run around, go out of my way, go crazy to make sure editors get the information they want and need for the ROXY brand to stand out prominently in the mediascape…
all because I love my job.

Time Worked at ROXY: 

 2 years

Defining Moment at Roxy:

To be honest, I feel pretty “cool” every morning when I walk in the office doors.  If I had to pinpoint select moments that I exuded “coolness,” I’d have to go with the following:

1. When I secured my first MAJOR product placement for a Roxy rash guard in the print version of The New York Times.  Pitching a product and having it included in a story is a tough thing regardless; however, this particular project was beyond convoluted.  Issues concerning sizes, availability, e-commerce, and shipping all culminated at once leading me to believe that I would never make the story.  After a ton of effort (and a lot of asking for favors), the issue finally hit stands, and there our rash guard was, in full color, smack dab in the middle of the page.  I immediately scanned it and emailed it to my mom.

2. I’ve been to the Roxy Chicken Jam at Mammoth Mountain twice now, and they both tie for making me feel as though my name should be “Awesome Ashton”.   Working in the PR department, I was so incredibly lucky enough to act as the ‘on-site’ publicist for some major musical acts that were performing at our snowboarding contest.  The first year, I got to meet, hang out with, and set up interviews for the Silversun Pickups and Alberta Cross.  Year two, it was the same story with Santigold and The Cold War Kids.
3.By far the most defining moment was when I changed the water cooler by myself.  Those things are heavy!  … Okay, that didn’t really happen. There’s no way I could lift that on my own!
Style Icon/Style Inspiration: 

I don’t particularly look to particular celebrities for my style cues.  Instead, I find inspiration from art.
I like to mix and match shapes and colors that are unexpected.
I find it makes dressing yourself more interesting that way.
Fav Part of Working for ROXY: 

Working for an active lifestyle apparel brand definitely has it’s perks.  The people here are awesome and there’s always a fun vibe radiating from inside the building.  Plus, I get to wear flip flops.

Go-To Fashion Item or Outfit Right Now:

I’ve been pretty engrossed with my over-the-knee black leg warmers.  Paired with an edgy dress or bright shorts… I’m all about them. I also can’t deny that Nylon magazine (even Nylon Guys) always sparks new ideas within me.

Advice to Readers:

“Wear sunscreen”. No, wait, that’s a song from 1998. I’ll try to attack the “career” advice.  As cliché and grandiose as it sounds, work hard and do something you love.  Now for more specific advice:  I’d say networking is the most important thing someone can do at any point in their career.  A lot of opportunities present themselves through people you know.  I believe internships are important as well. 

Wise words from Ashton! Check back soon for another ROXY superstar!

Album Title: It’s Easier To Be Somebody Else
Featured Tracks: “A Song About California”
Record Label: Unsigned
Website: www.myspace.com/heyocean

Bio: Often described as one of Canada’s best up-and-coming acts, Hey Ocean is a young band with an extraordinary talent for blending various musical styles into a brand of infectious pop that is uniquely their own.

Together, Ashleigh Ball, David Beckingham and David Vertesi have created a musical repertoire that cannot be ignored – be it on radio, television or your neighbor’s iPod, Hey Ocean will soon be everywhere.

One of the first Roxy items that I fell absolutely head-over-heels in love with was this absolutely fabulous pair of pajamas. They were blue, white and aqua in that famous Roxy Hawaiian print of the late-90s and every time I wore them I felt like the coolest girl in my grade! (Particularly as the reason I got them in the first place was my first ever sleepaway field trip, so I got to show them off to the whole school…)

So now whenever I think of pjs, those Roxy babies will hold a special place in my memories.
I thought of them this morning as I was checking out a few of my favorite blogs and noticed that PJS ARE BACK in a big way. This morning, Urban Outfitters released a new line of Betsey Johnson Pajamas and my personal style icon, Kate Moss, has a whole selection in her latest TopShop line.

Jessica Alba wearing Dolce and Gabbana PJ's at a movie premiere earlier this year.

With such great styles, prints and fabrics, I just might have to go for a pair of these pretty pajamas myself!

Last Wednesday, we previewed Roxy’s Spring 2010 collection to editors, friends of the brand, and tastemakers at Saturdays Surf Shop in NYC. People really loved the rompers, the long jumpsuits, the floral dresses mixed with the edgy army jackets. I was lucky enough to get some photos from the event from our PR gal in New York, Stef.

Colored denim and long tanks lined the walls…

Outside on the back deck we displayed our wetsuits for spring…you’ll be seeing lots of COLOR! Mustard vests, blue spring suits, and plum tops.

This is one of my favorite displays. I loved the bold, geometric shapes on this bikini. So cute!

Some sweet fins along with our Roxy JBL Headphones

Vita Coco, and balance water were all available for people to drink and enjoy along with a screening of Dear and Yonder on the back deck.

You will start seeing these styles in early spring (around February or so) on roxy.com.

The Roxy Athletix Tour chilled out with USC & UCLA students last week.  It rocked.  We only have love for these two arch rivals in LA.  Especially for those Trojans & Bruins that love to work-out in the sunshine as much as we dooo SWEAT IS SWEET.

Check it out University of Arizona – we’ll be on your campus this week!

A few lovely ladies pose with their Roxy smoothies cups and rocking Athletix headbands

We’ve been drinking soo much Gatorade on this tour!!! Especially perfect to drink after our yoga, pilates, and x-training classes in the sunshine.

Yakult has also been yummy to drink during this tour! A probiotic drink – very sweet and healthy. Comes in these cute, miniature bottles. Also one of our main ingredients in our Roxy smoothies…I’ll post our smoothie recipe at the end of the tour so that you can make it at home.

Roxy and Torri congratulate some USC dental students after they race through the obstacle course for a prize! They did it! And they have very straight, perfect smiles.

info here!

buy tickets here!

It’s surprising what can happen when “fun” comes into “play.”

Artist: G.L.O.V.E.S.
Song Title: “PYX (Steve Paradise Dub)
Featured in our Roxy Workout Music mix
Download the hour long mix for free!

Download Now

1. Right click link above

2. Save to your computer

3. Listen and enjoy!
G.L.O.V.E.S. is the side project of Yama Indra, of the formerly Melbourne, Australia based band, Damn Arms. G.L.O.V.E.S.’ debut 12″ “Pyx” was released in August 2009 under Bang Gang 12 Inches. G.L.O.V.E.S. has also remixed the likes of Cut Copy, Sneaky Sound System and The Deathset and is currently on tour in Australia and is scheduled to hit Europe and Asia by January 2010. A release of new G.L.O.V.E.S. material should be out by the early 2010, so make sure you check back for more updates soon!

Credits: Label: BangGang 12s
Myspace: www.myspace.com/allyouneedisgloves
Label Website: www.banggang.com/au

Artist: Simian Mobile Disco
Song Title: “Audacity Of Huge (Allez-Allez Remix)” & “ Bad Blood (ft. Alexis Taylor)

Featured in our Roxy Workout Music mix
Download the hour long mix for free!

Download Now

1. Right click link above

2. Save to your computer

3. Listen and enjoy!

James Ford and Jas Shaw. Two men. Three letters. SMD. Electronic pioneers. DJs. Producers. They’ve been tearing up dance-floors around the world for the past few years, but how did their story begin, and where will it end…?  Back in the late ‘90s, James and Jas were studying folklore and physics respectively at Manchester University, while crafting strange electronic music in the spare room of their shared house. Although he eventually dropped out of his course, Jas’s grounding in quantum physics was to come in useful later: the drum pattern on SMD’s early white label Tits & Acid was based on matrix mechanics devised by Werner Heisenberg.  But before Simian Mobile Disco there was Simian, a four-piece band Jas and James formed at Manchester with singer-songwriter Simon Lord and bass-player Alex Macnaghten. Like contemporaries such as Broadcast and the Beta Band, Simian sought to combine traditional songwriting with electronic sounds, with one key difference – their name did not contain the letter ‘B’.  Soon the duo started knocking out their own tunes, releasing limited edition early bangers such as The Count, Fake Bake, and Clam Digger on friend’s labels like I’m Cliché and Kitsune, Catnip and Wax Fuckface. One early tune – Epilectrics – infamously had to be withdrawn from record stores when it was found to induce fits in dogs and Tweenagers alike.  So what’s next for Simian Mobile Disco? 2009 will see the release of their hotly anticipated second album, Temporary Pleasure. If Attack Decay Sustain Release was a record for the dance floor, their sophomore effort is aimed squarely at the boudoir. “This one’s for all the ladeez out there”, says Jas. “And for all the gentlemen who wish to get with those superfine ladeez”, adds James.  Then the boys will head back on the road, bringing their unique blend of hip-house influenced crunkadeleic poonstep to a venue near you. Be afraid. Be very afraid…

Credits: “Bad Blood” Written by James Shaw, James Ford and Alexis Taylor.
Publishing: Copyright control / Warner Chappell Publishing.  Alexis Taylor appears courtesy of Parlophone Records.  Recorded, performed, produced and mixed by James Shaw and James Ford at Space Cave, London.  (P) 2009 Simian Mobile Disco under exclusive license to Wichita Recordings Ltd.  © 2009 Simian Mobile Disco under exclusive license to Wichita Recordings Ltd.

“Audacity Of Huge (Allez-Allez Remix)” Written by James Shaw, James Ford and Chris Keating.  Publishing: Copyright control / Diamond Eagle Publishing (ASCAP).
Chris Keating appears Courtesy of We Are Free (www.nowwearefree.com)  Recorded, performed, produced and mixed by James Shaw and James Ford at Space Cave, London. Chris Keating vocals recorded at Stickydisc Recordings, Brooklyn by Eric Broucek.  Remix and additional production by Allez Allez.  (P) 2009 Simian Mobile Disco under exclusive license to Wichita Recordings Ltd.  © 2009 Simian Mobile Disco under exclusive license to Wichita Recordings Ltd.