Emergen-C PINK and Keep-A-Breast Foundation had booths side-by-side at the Roxy Jam Cardiff. They have partnered up to help educate young women about breast cancer.  Keep-A-Breast’s mission is to help eradicate breast cancer by spreading the word about early awareness and educating  women on how to do self examinations.

To raise money for their non-profit, Keep-A-Breast makes casts of woman’s breasts, give them to artists to paint, and then auctions them off. At their booth they had a special cast in honor of the tour, painted by the founder of Keep-A-Breast Shaney Jo.  Keep-A-Breast Foundation, Emergen-C and Roxy will be traveling around on a bus tour to different college campuses in October. Emergen-C created a new flavor of drink, Emergen-C PINK just for the Keep-A-Breast Foundation. 50% of the profits from Emergenc-C PINK will go to the Foundation.

Be on the look out for a PINK bus! Below is a photo of the bus that will be driven on the tour…