Mar
29

Roxy Chicken Jam – Day 1 Wrap Up Video

Wishing you were at the Roxy Chicken Jam? Watch this video wrapping up day 1. Even though the competition was postponed, Amber Stackhouse takes us on a fun run down the slopes.

   

Mar
29

Breathtaking View from the Top of Mammoth Mountain

It is a beautiful day at the Roxy Chicken Jam. The sun is shining, the snow is powdery and fresh, and the superpipe qualifier is off to a great start. We snapped this picture from the top of the mountain. Almost looks like another world…

Gary1_2

Mar
28

The Chicken Has Skills…Mad Snowboarding Skills

Even though the qualifying events of the day were postponed it didn’t stop the Chicken from brushing up on his mad snowboarding skills for the mascot superpipe competition tomorrow.

The Chicken riding an up-flat-down box. Photo: Kat Borchart

Box_chicken_3

The flying Chicken. Go Chicken Go!
Flying_chicken_2

Right after leaping superman through the air, the chicken decided to take a breather.
Resting_chicken

Good luck tomorrow Chicken!

Folks at Mammoth say…Weather should be better tomorrow but not significantly. "Less windy and snowy."
Saturday: Superpipe Qualifiers/Superpipe Finals
Sunday: Slopestyle Qualifiers/Slopestyle Finals

Visit Roxy Chicken Jam site

Mar
28

Welcome to the Roxy Chicken Jam!

Blog1Good morning from Mammoth Mountain, California! Hope you brought your goggles! It’s windy and you’re gonna need them.

All the snowboarders are excited to get on the slopes and start the competition but mother nature isn’t quite cooperating yet. High winds have delayed the slopestyle qualifier. We snapped this picture looking up at the slopestyle qualifier course.

Photo: Kat Borchart

Mar
27

Roxy Presents Shimmer!

Grab some popcorn and watch the Roxy girls light up the best surf spots in the world in Roxy’s movie Shimmer…Enjoy it here!

Mar
26

Paddleboard Challenge in Santa Cruz!

PaddleboardSign up for the Surftech 7th Annual Jay Moriarity Memorial Paddleboard Race & 2nd Annual ROXY
Women’s Paddleboard Challenge
in the beautiful waters of the Monterey Bay!!!

The paddleboard challenge, in memory of waterman Jay Moriarity, will be held on Saturday, June 21st in Santa Cruz, CA. The 12
mile course follows the coast line from New Brighton Beach, past
Capitola to Santa Cruz and then out to the "Mile Buoy" and back to the
start at New Brighton State Beach.
Date:
Saturday, June 21, 2008

Time:

08:30 AM

Venue:

New Brighton State Beach

Address:

1500 Park Avenue
Capitola, CA 95010
For more information email: jayrace@surftech.com

Watch this video for some paddleboard inspiration :-)

Mar
25

Hand Painted Roxy Surfboard

LongboardCheck out this beautiful board in our art director’s office. It will soon be on its way to Tahiti where Roxy models and team riders will ride it  during the next photo shoot.

Shaped by Donald Takayama, (who also shapes all of Kassia’s boards) and hand painted by artist Greg Lamarche this board is truly one of a kind, an original piece of art. According to Roxy’s art director, they want to use relevant art on products that will actually be used in the photo shoot.

Greg Lamarche is one of Roxy’s studio artist. This New Yorker is a renown graffiti artist and uses collage and mixed media to create his works of art. For Roxy, Lamarche creates graphics and designs which are then incorporated into Roxy products and marketing materials. You can find some of Lamarches other designs on hang tags and Roxy wraps. Be on the lookout for the board in the next years photos from Tahiti. 

Mar
24

Torah Bright and Kjersti Buaas Claim Top Titles at 2008 US Open!

We had some great news this weekend at the 2008 Burton US Open! Two of our Roxy team riders, Torah Bright and Kjersti Buaas claimed top titles! Read this press release about the event:

ROXY SNOWBOARDERS CLAIM THE TOP TITLES AT 2008 US OPEN

TORAH BRIGHT TAKING HOME $100,000; THE LARGEST PRIZE PURSE IN SNOWBOARDING HISTORY FOR THE SECOND YEAR IN A ROW

HUNTINGTON BEACH, Calif. ­ March 23, 2008 Roxy team riders Kjersti Buaas and Torah Bright secured two first place results in Women¹s Slopestyle and SuperPipe at the 2008 Burton US Open in Stratton Mountain, Vermont over the weekend!!  The US Open finishes off the series of Open events hosted all over the world, including New Zealand, Australia, Canada, Japan, and Europe, and is the event where the Global Open Champion is announced.
    The US Open started out early on a blustery morning for the slopestyle event.  The athletes had to deal with heavy winds and hard pack snow conditions.   Roxy’s Kjersti Buaas was the first to drop, and laid down a perfect run straight away. Styling out her frontside 3, combo-ing into a front seven, and finishing with her signature backside 180 Kjersti scored the highest run of the day for the women.

"I hadn’t planned to throw the frontside 7 in my run, but dropping into the jump I just went for it.  It worked out perfectly!" an excited Buaas said after placing first.

    Leading into the Women’s SuperPipe on Saturday morning, Torah Bright needed to finish no lower than in first place to secure her chance to again take the 2008 Burton Global Open Series Championship in order to edge out Jenny Jones (UK) and Kelly Clark (USA) both ahead of Bright and in close points contentions for the title.  "Coming into the superpipe event, I wasn’t even sure if the overall championship was still a possibility.  I knew I had to ride well in pipe, but didn’t realize it hinged on me taking first place overall for the series," spoke Bright later that day. Riding Torah’s signature banana-traction (BTX) Eminence snowboard, Torah was able to gracefully take on this challenge by posting a solid 83.7 score on her first run in the pipe, landing both her switch backside 7 and her front seven.
    This score would hold as the rest of the field continued to struggle with less than ideal pipe conditions solidifying Torah’s win in the superpipe event and the overall Global Series Championship.
    Bright will now turn her attention to securing another major title when she competes at next weekend’s series-ending Roxy Chicken Jam. Results at this event will decide the Ticket-To-Ride (TTR) World Snowboard Champion for 2008.

Torah Bright’s Winning Run:
BEST TRICK ­ 2008 US OPEN Superpipe
GOLD ­ 2008 Burton Global Open Series Champion
GOLD ­ 2008 World Superpipe Championships
GOLD ­ 2008 Nippon Open Championships
GOLD ­ 2007 Burton Global Open Series Champion
GOLD ­ 2007 World Superpipe Championships
GOLD ­ 2007 Nippon Open Championships
GOLD – 2007 Winter X-Games
GOLD ­ 2006 US Open Halfpipe
GOLD – 2006 World Superpipe Championships
GOLD – 2006 Vans Cup

Mar
21

Happy happy Easter

Easter

Hatch SF is having their 1st Annual Easter Egg Coloring Contest and there’s only 9 days left to submit and vote on your favorite egg! Two of our favorites are above. But for those who feel a little intimidated, here’s some easter egg coloring techniques to give a try.

- Photo by Romy87 @ Flickr – lots more insanely cute bunnies sharpening carrots :-P

Mar
20

Walk for Water!

WORLD WATER DAY ’08 IS MARCH 22ND!!

For many of us living in the US clean, safe, drinking water is something that we take for granted. When we’re thirsty we go to the tap, or pull that bottle out of the fridge, and take a drink. But for 20% of the world’s population this is not an option. Not having access to safe, clean drinking water is estimated to kill 4,000 children a day!! In 1992 the UN General Assembly designated March 22nd as "World Water Day" to draw international attention to the critical lack of clean, safe drinking water.

Learn More! Watch this video

You can help! Participate in Walk for Water: Los Angeles this Saturday, March 22nd starting at the Santa Monica Pier from 9-11:30 am.This event is inspired by the 3-6 mile journey women and children make
every day in water-stressed countries.  If you can’t walk that day you
can join the Global Virtual Walk and show your support!  Go to
www.worldwaterday.net for more information and to register.

There are also other walks all over the US and Canada this weekend:
Los Angeles, CA, Mar 22
Pembroke Pines, FL, Mar 22
Las Vegas, NV, Mar 22
New York, NY, Mar 22
Arlington, VA, Mar 22
Seattle, WA, Mar 22
Tacoma, WA, Mar 20
Vancouver, WA, Mar 22